{"product_id":"maybelline-the-falsies-lash-lift-mascara-look-lengthening-volumising-01-black","title":"Maybelline The Falsies Lash Lift Mascara Look Lengthening \u0026 Volumising 01 Black","description":"\u003cdiv\u003e\n\u003ch1\u003eMaybelline The Falsies Lash Lift Mascara Look Lengthening \u0026amp; Volumising 01 Black\u003c\/h1\u003e \u003cp\u003eDiscover a mascara engineered to elevate every lash with a true Lash Lift effect. Maybelline The Falsies Lash Lift Mascara Look Lengthening \u0026amp; Volumising in 01 Black uses a curved Lash Lift brush and a buildable formula to curl, lengthen, and volumize in a single stroke. The result is a dramatic, wide-awake look that enhances definition without the need for extensions. Deep black 01 delivers intense color for day-to-night impact, while the lightweight formula stays comfortable from morning to evening.\u003c\/p\u003e \u003ch2\u003eKey Features\u003c\/h2\u003e \u003cul\u003e \u003cli\u003e\n\u003cb\u003eLash Lift technology\u003c\/b\u003e helps curl and lift lashes from root to tip for an open-eye effect.\u003cbr\u003e\u003cbr\u003e\n\u003c\/li\u003e \u003cli\u003e\n\u003cb\u003eLengthening and volumising formula\u003c\/b\u003e builds visible length and body without heavy clumping.\u003cbr\u003e\u003cbr\u003e\n\u003c\/li\u003e \u003cli\u003e\n\u003cb\u003eCurved Lash Lift brush\u003c\/b\u003e reaches even short lashes and separates for a defined fan of lashes.\u003cbr\u003e\u003cbr\u003e\n\u003c\/li\u003e \u003cli\u003e\n\u003cb\u003eDeep black shade 01\u003c\/b\u003e provides a bold, true-black finish that enhances eye contrast.\u003cbr\u003e\u003cbr\u003e\n\u003c\/li\u003e \u003cli\u003e\n\u003cb\u003eBuildable finish\u003c\/b\u003e allows you to layer for more drama or keep it natural for everyday wear.\u003cbr\u003e\u003cbr\u003e\n\u003c\/li\u003e \u003cli\u003e\n\u003cb\u003eLong-wearing formula\u003c\/b\u003e designed to resist smudging and flaking throughout the day with easy removal at night.\u003cbr\u003e\u003cbr\u003e\n\u003c\/li\u003e\n\u003c\/ul\u003e \u003ch2\u003eHow to Use\u003c\/h2\u003e \u003cul\u003e \u003cli\u003eWipe excess product from the wand before applying to prevent clumping; position at the base of lashes and gently wiggle upward to lift and lengthen.\u003cbr\u003e\u003cbr\u003e\n\u003c\/li\u003e \u003cli\u003eFor more volume, apply a second coat after the first coat has set slightly to build fullness without becoming sticky or clumpy.\u003cbr\u003e\u003cbr\u003e\n\u003c\/li\u003e \u003cli\u003eTarget the upper lashes first for a wide-eyed look; use light, downward strokes on the outer lashes to avoid over-processing the inner corners.\u003cbr\u003e\u003cbr\u003e\n\u003c\/li\u003e \u003cli\u003eFor bottom lashes, use a light hand and small strokes to prevent transfer; allow each coat to set before applying more enough to avoid smudging.\u003cbr\u003e\u003cbr\u003e\n\u003c\/li\u003e \u003cli\u003eFinish with a gentle curl if desired and ensure you remove with your regular eye makeup remover at night for clean, comfortable removal.\u003c\/li\u003e\n\u003cbr\u003e\u003cbr\u003e\n\u003c\/ul\u003e \u003ch2\u003eWhy You Should Choose\u003c\/h2\u003e \u003cp\u003eMaybelline The Falsies Lash Lift Mascara stands out by combining a dedicated Lash Lift approach with a curved brush that truly engages every lash—from inner to outer corners—so you don’t need false lashes to achieve a dramatic look. The Look Lengthening \u0026amp; Volumising formula is thoughtfully designed to deliver lift, length, and volume in buildable layers, making it versatile for both everyday wear and more glam finishes. The 01 Black shade saturates lashes with rich color, creating a striking silhouette that complements any eye color. The mascara’s comfortable, long-wearing wear means you can rely on a confident lash look from morning meetings to after-hours events, without constant touch-ups.\u003c\/p\u003e \u003cp\u003eIdeal for anyone who wants a visible lash upgrade without stepping into extensions, this mascara is especially suitable for: daily commuters seeking instant definition, makeup lovers aiming for a wide-eyed effect, and anyone who appreciates a brush that truly lifts and separates rather than weighs lashes down. Compared to basic mascaras, the Falsies Lash Lift offers curl retention, cleaner separation, and a more dramatic eye-opening result with a relatively simple routine.\u003c\/p\u003e \u003ch2\u003eClosing Message\u003c\/h2\u003e \u003cp\u003eElevate your eye look with a single, confident stroke. This Maybelline mascara delivers lift, length, and volume in a deep black shade that makes eyes pop, while its thoughtful brush design keeps lashes separate and defined. Key selling points: true Lash Lift curl with a buildable formula, bold 01 Black color, lift-oriented brush, and long-wearing yet easy removal—the practical choice for a striking, state-of-the-art lash look.\u003c\/p\u003e\n\u003c\/div\u003e","brand":"Maybelline","offers":[{"title":"Default Title","offer_id":51678868898123,"sku":"E531584696","price":14.25,"currency_code":"GBP","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0854\/6392\/5067\/files\/1657309992-40526500.jpg?v=1760750098","url":"https:\/\/www.directbeauty.co.uk\/products\/maybelline-the-falsies-lash-lift-mascara-look-lengthening-volumising-01-black","provider":"Direct Beauty","version":"1.0","type":"link"}