{"product_id":"maybelline-total-temptation-mascara-waterproof-black","title":"Maybelline Total Temptation Mascara Waterproof - Black","description":"\u003cdiv\u003e\n\u003ch1\u003eMaybelline Total Temptation Mascara Waterproof - Black\u003c\/h1\u003e \u003cp\u003eMaybelline Total Temptation Mascara Waterproof in Black is a must-have for long-lasting, fluttery lashes. This waterproof formula holds up against sweat, humidity, and tears, ensuring your lashes stay defined from morning till night. Enriched with Coconut Extract, it nourishes lashes as it coats them, delivering a soft, natural-looking finish without a stiff, brittle feel. The brush is designed to separate and lift each lash for a little more volume and definition without clumps.\u003c\/p\u003e \u003ch2\u003eKey Features\u003c\/h2\u003e \u003cul\u003e \u003cli\u003e\u003cp\u003eWaterproof formula that resists sweat, humidity, and tears, keeping lashes lifted and defined throughout the day.\u003c\/p\u003e\u003c\/li\u003e \u003cli\u003e\u003cp\u003eLightweight, buildable volume with a natural-to-define look, ideal for everyday wear and subtle glam.\u003c\/p\u003e\u003c\/li\u003e \u003cli\u003e\u003cp\u003eClump-free definition with a curved brush that detangles and separates to keep lashes distinct.\u003c\/p\u003e\u003c\/li\u003e \u003cli\u003e\u003cp\u003eInfused with Coconut Extract to help nourish and condition lashes for a softer feel against the eye.\u003c\/p\u003e\u003c\/li\u003e \u003cli\u003e\u003cp\u003eEasy removal with micellar water or oil-based makeup remover, so you won’t stress about tugging at lashes.\u003c\/p\u003e\u003c\/li\u003e\n\u003c\/ul\u003e \u003ch2\u003eWhy You Should Choose This Mascara\u003c\/h2\u003e \u003cul\u003e \u003cli\u003e\u003cp\u003eA drugstore favorite that delivers a natural, fluttery look with long-lasting wear in a waterproof formula.\u003c\/p\u003e\u003c\/li\u003e \u003cli\u003e\u003cp\u003eBuildable coverage lets you go from a light day look to more pronounced lashes without clumps.\u003c\/p\u003e\u003c\/li\u003e \u003cli\u003e\u003cp\u003eDesigned to hold curl and resist smudging in heat, humidity, or during workouts, making it versatile for any climate or activity.\u003c\/p\u003e\u003c\/li\u003e \u003cli\u003e\u003cp\u003eCoconut Extract adds a touch of conditioning and a soft feel, enhancing comfort for all-day wear.\u003c\/p\u003e\u003c\/li\u003e \u003cli\u003e\u003cp\u003eEffortless removal reduces eyelash damage risk compared to some harsher waterproof formulations.\u003c\/p\u003e\u003c\/li\u003e\n\u003c\/ul\u003e \u003ch2\u003eHow to Use\u003c\/h2\u003e \u003cul\u003e \u003cli\u003e\u003cp\u003eStart with clean, dry lashes; if desired, curl lashes before applying.\u003c\/p\u003e\u003c\/li\u003e \u003cli\u003e\u003cp\u003eWiggle the wand at the base of lashes, then sweep upward to the tips to deposit color and lift.\u003c\/p\u003e\u003c\/li\u003e \u003cli\u003e\u003cp\u003eApply a thin first coat; wait a few seconds and add a second coat for more volume, keeping strokes horizontal and controlled to avoid clumps.\u003c\/p\u003e\u003c\/li\u003e \u003cli\u003e\u003cp\u003eFor lower lashes, use a lighter touch to prevent over-application and smudging.\u003c\/p\u003e\u003c\/li\u003e \u003cli\u003e\u003cp\u003eRemove with your preferred makeup remover—micellar water or an oil-based remover works best for waterproof formulas.\u003c\/p\u003e\u003c\/li\u003e\n\u003c\/ul\u003e \u003cp\u003e\u003cb\u003eClosing message:\u003c\/b\u003e Maybelline Total Temptation Waterproof Mascara in Black fuses everyday practicality with a touch of luxurious care. It’s built to endure heat, humidity, and activity while delivering a lifted, defined look that remains comfortable all day. The coconut extract helps condition lashes, and the buildable formula means you control the drama — from a natural, airy fringe to a bold, defined lash line. A reliable, affordable choice for dependable waterproof wear that cleans off gently with makeup remover, not harsh rubbing. Key selling points: waterproof confidence, conditioning coconut infusion, lift and separation with a flexible wand, and easy removal for healthy lashes.\u003c\/p\u003e\n\u003c\/div\u003e","brand":"Maybelline","offers":[{"title":"Default Title","offer_id":55964438167883,"sku":"E85794","price":12.25,"currency_code":"GBP","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0854\/6392\/5067\/files\/1660676514-52845200.jpg?v=1763949013","url":"https:\/\/www.directbeauty.co.uk\/products\/maybelline-total-temptation-mascara-waterproof-black","provider":"Direct Beauty","version":"1.0","type":"link"}