{"product_id":"milk-shake-conditioning-direct-colour-100ml-chocolate-shade-cold-brown","title":"Milk Shake Conditioning Direct Colour 100ml - Chocolate Shade Cold Brown","description":"\u003cdiv\u003e\n\u003ch1\u003eMilk Shake Conditioning Direct Colour 100ml - Chocolate Shade Cold Brown\u003c\/h1\u003e \u003cp\u003eDiscover an all-in-one color and conditioning treatment that refreshes your brunette with a cool, sophisticated Chocolate Shade Cold Brown. Milk Shake Conditioning Direct Colour deposits pigment while nourishing the hair, giving you a salon-like finish in the comfort of home. This 100 ml tube is ideal for quick color maintenance, gradual shade building, or experimenting with a modern cool-brown look without the commitment of traditional dye.\u003c\/p\u003e \u003cp\u003eDesigned for color-treated and natural hair alike, this direct colour conditioner blends pigment with conditioning action so you can maintain vibrancy between visits. The result is a smooth, glossy finish that looks dimensional and natural, with less brass and a more even tone across lengths and ends.\u003c\/p\u003e \u003ch2\u003eKey Features\u003c\/h2\u003e\n\u003cul\u003e\n\u003cli\u003eDirect colour depositing conditioner that refreshes or deepens the chocolate brown shade in a single step.\u003c\/li\u003e\n\u003cbr\u003e\u003cbr\u003e\n\u003cli\u003eCool, ash-toned brown (Cold Brown) to neutralize warmth and deliver a sleek, contemporary brunette.\u003c\/li\u003e\n\u003cbr\u003e\u003cbr\u003e\n\u003cli\u003eConditioning action helps soften, detangle, and add sheen while pigment is deposited.\u003c\/li\u003e\n\u003cbr\u003e\u003cbr\u003e\n\u003cli\u003eNon-permanent color that gradually fades with washes, making it easy to reset or adjust your shade over time.\u003c\/li\u003e\n\u003cbr\u003e\u003cbr\u003e\n\u003cli\u003eCompact 100 ml format designed for easy storage, travel, and on-the-go touch-ups.\u003c\/li\u003e\n\u003cbr\u003e\u003cbr\u003e\n\u003cli\u003eLow-maintenance alternative to frequent dye sessions, perfect for busy lifestyles.\u003c\/li\u003e\n\u003cbr\u003e\u003cbr\u003e\n\u003c\/ul\u003e \u003ch2\u003eFragrance notes\u003c\/h2\u003e\n\u003cp\u003eFragrance is a soft gourmand profile crafted to complement the color experience without overpowering. It blends a gentle chocolate-inflected scent with creamy warmth for a pleasant, daily aroma.\u003c\/p\u003e \u003cul\u003e\n\u003cli\u003eTop notes: cocoa bean and a hint of milk chocolate for an inviting opening.\u003c\/li\u003e\n\u003cbr\u003e\u003cbr\u003e\n\u003cli\u003eHeart notes: vanilla cream adding warmth and sweetness that remains subtle near the scalp.\u003c\/li\u003e\n\u003cbr\u003e\u003cbr\u003e\n\u003cli\u003eBase notes: soft musk and light woody undertones for a comfortable, lingering finish.\u003c\/li\u003e\n\u003cbr\u003e\u003cbr\u003e\n\u003c\/ul\u003e \u003ch2\u003eHow to use\u003c\/h2\u003e\n\u003cul\u003e\n\u003cli\u003ePatch test 48 hours before first use to ensure compatibility with your scalp and hair.\u003c\/li\u003e\n\u003cbr\u003e\u003cbr\u003e\n\u003cli\u003eStart with clean, towel-dried hair. Put on gloves to protect skin and nails.\u003c\/li\u003e\n\u003cbr\u003e\u003cbr\u003e\n\u003cli\u003eSection hair and apply evenly from roots to ends, focusing on mid-lengths and ends for balanced color deposition.\u003c\/li\u003e\n\u003cbr\u003e\u003cbr\u003e\n\u003cli\u003eLeave on for 5–20 minutes depending on desired depth and current shade. Do not exceed the recommended time.\u003c\/li\u003e\n\u003cbr\u003e\u003cbr\u003e\n\u003cli\u003eRinse thoroughly with lukewarm water until the water runs clear. Follow with your usual hair care routine.\u003c\/li\u003e\n\u003cbr\u003e\u003cbr\u003e\n\u003cli\u003eStyle as usual. Use regularly to refresh the Chocolate Shade Cold Brown; more frequent use yields deeper tone, less frequent use yields lighter results.\u003c\/li\u003e\n\u003cbr\u003e\u003cbr\u003e\n\u003cli\u003eStore in a cool, dry place away from direct sunlight; reseal tightly after use.\u003c\/li\u003e\n\u003cbr\u003e\u003cbr\u003e\n\u003c\/ul\u003e \u003ch2\u003eWho is this product ideal for?\u003c\/h2\u003e\n\u003cp\u003eThis direct colour conditioner is perfect for anyone wanting to maintain or subtly deepen a cool chocolate brown shade between salon visits. It suits color-treated hair that needs gentle pigment and conditioning in one step, as well as natural brunettes seeking a modern, ash-toned enhancement without commitment to permanent dye.\u003c\/p\u003e \u003cp\u003eWhy you should choose Milk Shake Conditioning Direct Colour: It combines pigment with care, allowing you to refresh your color quickly while keeping hair soft and manageable. The cool brown tone helps neutralize brass, creating a refined, contemporary look that suits a range of skin tones and styles. The compact bottle supports easy transport for effortless color maintenance at home or on the go.\u003c\/p\u003e \u003cp\u003eClosing: Elevate your brunette with a color-depositing conditioner that delivers lasting tone, conditioning richness, and a sophisticated cool brown to complement your natural shade or color-treated hair. A practical, salon-grade option for at-home color refresh and maintenance.\u003c\/p\u003e \u003cp\u003eKey selling points\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003eColor-depositing conditioner to refresh chocolate-brown tones between salon visits\u003c\/li\u003e\n\u003cbr\u003e\u003cbr\u003e\n\u003cli\u003eAsh\/cool brown shade to neutralize warmth and create a modern brunette\u003c\/li\u003e\n\u003cbr\u003e\u003cbr\u003e\n\u003cli\u003eConditioning action that nourishes while depositing pigment for softer, shinier hair\u003c\/li\u003e\n\u003cbr\u003e\u003cbr\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e","brand":"Milkshake","offers":[{"title":"Default Title","offer_id":50712327094603,"sku":"MIL062868","price":11.75,"currency_code":"GBP","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0854\/6392\/5067\/files\/1717594453-49251300_cd2d357c-c656-4a88-b138-cd80e1b17d7e.jpg?v=1763950405","url":"https:\/\/www.directbeauty.co.uk\/products\/milk-shake-conditioning-direct-colour-100ml-chocolate-shade-cold-brown","provider":"Direct Beauty","version":"1.0","type":"link"}