{"product_id":"moroccanoil-color-care-blonde-perfecting-purple-shampoo-200ml","title":"Moroccanoil Color Care Blonde Perfecting Purple Shampoo 200ml","description":"\u003cdiv\u003e\n\u003ch1\u003eMoroccanoil Color Care Blonde Perfecting Purple Shampoo 200ml\u003c\/h1\u003e \u003cp\u003eMaintain cool, salon-fresh blonde between visits with Moroccanoil Color Care Blonde Perfecting Purple Shampoo. This violet-toning, color-safe shampoo neutralizes brassy and yellow tones in blonde, lightened, or grey hair, while delivering nourishing hydration from argan oil and amino acids. The sulfate-free formula is gentle enough for regular use and designed to work in harmony with the Moroccanoil Color Care system to extend color life, boost shine, and improve manageability.\u003c\/p\u003e \u003ch2\u003eWhy this is different\u003c\/h2\u003e \u003cul\u003e\n\u003cli\u003eNeutralizes brassiness with violet pigments to keep blonde, bleached, or grey tones cool and true.\u003c\/li\u003e \u003cli\u003eInfused with argan oil and conditioning agents that enhance softness, shine, and smoothness without weighing hair down.\u003c\/li\u003e \u003cli\u003eSulfate-free and color-safe, providing a gentle cleanse that preserves moisture and color between salon visits.\u003c\/li\u003e \u003cli\u003eAmino acids strengthen the hair shaft and help protect against environmental stressors, supporting healthier-looking locks over time.\u003c\/li\u003e \u003cli\u003ePart of a cohesive Color Care routine that supports color longevity and texture, making it easier to maintain vibrant hair at home.\u003c\/li\u003e\n\u003c\/ul\u003e \u003ch3\u003eWho is it ideal for?\u003c\/h3\u003e \u003cul\u003e\n\u003cli\u003eYou have blonde, bleached, lightened, or grey hair and want to maintain cool tones and reduce brassiness.\u003c\/li\u003e \u003cli\u003eYou seek a gentle, color-safe alternative to traditional toning products that still nourishes and protects hair.\u003c\/li\u003e \u003cli\u003eYou regularly color-treat hair and want to extend salon results while improving overall hair health and shine.\u003c\/li\u003e\n\u003c\/ul\u003e \u003ch3\u003eHow to Use\u003c\/h3\u003e \u003cul\u003e\n\u003cli\u003eApply to wet hair, focusing on areas with brassiness or yellow tones.\u003c\/li\u003e \u003cli\u003eGently lather and massage from roots to ends to distribute evenly.\u003c\/li\u003e \u003cli\u003eLeave on for 3–5 minutes to let the violet pigments neutralize undesired tones.\u003c\/li\u003e \u003cli\u003eRinse thoroughly and follow with Moroccanoil Color Care Conditioner for added nourishment and moisture.\u003c\/li\u003e\n\u003c\/ul\u003e \u003ch3\u003eWhy you should choose Moroccanoil Color Care Blonde Perfecting Purple Shampoo\u003c\/h3\u003e \u003cp\u003eChoosing this purple shampoo means opting for a purpose-built solution that not only tones but also nourishes. The combination of violet pigments and argan oil addresses both color correction and hair health, so you won’t have to compromise between vivid color and soft, shiny strands. The sulfate-free formula minimizes moisture loss, making it suitable for regular use on color-treated hair. Its strengthening amino acids help protect against environmental stressors, helping you maintain a healthier, more manageable mane with continued use. If you want predictable, salon-like toning results from the comfort of home, this shampoo is a reliable cornerstone of your routine.\u003c\/p\u003e \u003cp\u003e\u003cb\u003eClosing:\u003c\/b\u003e With its targeted toning, nourishing benefits, and color-safe, sulfate-free formula, Moroccanoil Color Care Blonde Perfecting Purple Shampoo is your reliable partner for cool-toned blonde shade maintenance. Experience brighter, healthier-looking hair with every wash, and keep your color looking freshly refined between salon appointments.\u003c\/p\u003e \u003cp\u003e\u003cb\u003eKey selling points:\u003c\/b\u003e at-home salon-grade toning, violet-based neutralization for brassiness, argan oil nourishment, sulfate-free and color-safe, strengthens with amino acids, ideal for blonde, bleached, and grey hair. \u003c\/p\u003e\n\u003c\/div\u003e","brand":"Moroccanoil","offers":[{"title":"Default Title","offer_id":50712477204811,"sku":"MOR140035","price":24.75,"currency_code":"GBP","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0854\/6392\/5067\/files\/1674477747-82988000.jpg?v=1760750847","url":"https:\/\/www.directbeauty.co.uk\/products\/moroccanoil-color-care-blonde-perfecting-purple-shampoo-200ml","provider":"Direct Beauty","version":"1.0","type":"link"}