{"product_id":"noughty-wave-hello-curl-defining-shampoo-250ml","title":"Noughty Wave Hello Curl Defining Shampoo 250ml","description":"\u003cdiv\u003e\n\u003ch1\u003eNoughty Wave Hello Curl Defining Shampoo 250ml\u003c\/h1\u003e \u003cp\u003eMeet a cleansing experience designed specifically for curly and wavy hair. Noughty Wave Hello Curl Defining Shampoo gently removes buildup while preserving moisture, helping your natural texture pop with bounce and definition. The sulfate-free formula is crafted to be kind to curls, scalp, and color, leaving hair soft, manageable, and ready for styling. Packaged in a convenient 250 ml bottle, it suits daily use and travel alike, making it a dependable staple for anyone embracing their natural waves and curls.\u003c\/p\u003e \u003ch2\u003eKey Features\u003c\/h2\u003e \u003cul\u003e\n\u003cli\u003eSulfate-free cleansing that removes residue without stripping essential oils, keeping curls hydrated\u003c\/li\u003e \u003cli\u003eHelps define waves and curls, reducing frizz and enhancing natural texture\u003c\/li\u003e \u003cli\u003eLightweight, non-weighing formula designed to leave hair soft and touchable\u003c\/li\u003e \u003cli\u003eVegan, cruelty-free, silicone-free, and color-safe for everyday use\u003c\/li\u003e \u003cli\u003eFree from parabens and harsh synthetic ingredients, promoting healthier hair over time\u003c\/li\u003e\n\u003c\/ul\u003e \u003ch2\u003eHow to Use\u003c\/h2\u003e \u003cul\u003e\n\u003cli\u003eWet hair thoroughly and apply a small amount to the scalp, massaging gently to lift impurities and distribute product through the roots\u003c\/li\u003e \u003cli\u003eRinse well and work remaining lather through the lengths to coat curls without weighing them down\u003c\/li\u003e \u003cli\u003eFollow with a conditioner suitable for curls to seal in moisture and maximize definition\u003c\/li\u003e \u003cli\u003eOn non-wash days, apply a small amount to damp hair and scrunch to refresh curl shape\u003c\/li\u003e\n\u003c\/ul\u003e \u003ch2\u003eWhy Choose Wave Hello Curl Defining Shampoo\u003c\/h2\u003e \u003cul\u003e\n\u003cli\u003eSpecifically formulated for textured hair types—from loose waves to tight coils—delivering definition without stiffness\u003c\/li\u003e \u003cli\u003ePreserves natural moisture balance to reduce frizz while maintaining a healthy, bouncy curl pattern\u003c\/li\u003e \u003cli\u003eGentle cleansing that supports color longevity and scalp comfort, ideal for frequent wash routines\u003c\/li\u003e \u003cli\u003eEthically produced with vegan and cruelty-free standards, aligning with responsible beauty choices\u003c\/li\u003e\n\u003c\/ul\u003e \u003cp\u003eChoosing Noughty Wave Hello Curl Defining Shampoo means investing in a reliable routine that respects your natural texture and daily styling needs. It’s designed to work with your curls, not against them, helping you achieve soft, defined, and vibrant hair with each wash. Enjoy a lightweight cleanse that supports healthier curls over time and a routine that fits seamlessly into busy days.\u003c\/p\u003e\n\u003c\/div\u003e","brand":"Noughty","offers":[{"title":"Default Title","offer_id":50058277617995,"sku":"NOU675147","price":9.5,"currency_code":"GBP","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0854\/6392\/5067\/files\/1710511115-54521500_380ca1cc-d0ac-4a55-8d8e-2a6fad13b92d.png?v=1763950206","url":"https:\/\/www.directbeauty.co.uk\/products\/noughty-wave-hello-curl-defining-shampoo-250ml","provider":"Direct Beauty","version":"1.0","type":"link"}