{"product_id":"paul-smith-essential-100ml-edt-spray","title":"Paul Smith Essential 100ml EDT Spray","description":"\u003cdiv\u003e\n\u003ch1\u003ePaul Smith Essential 100ml EDT Spray\u003c\/h1\u003e \u003cp\u003ePaul Smith Essential embodies the raw essence of masculine confidence with a woody aromatic profile that is at once strong, versatile, and unmistakably modern. Its opening is a liberating, ozonic breeze that feels clean and contemporary, setting a distinct stage before the heart reveals its aromatic complexity. This fragrance is designed for the man who values clarity, character, and a scent that shifts from day to night with ease.\u003c\/p\u003e \u003ch2\u003eKey Features\u003c\/h2\u003e\n\u003cul\u003e\n\u003cli\u003eDistinctive woody aromatic fragrance built for versatility across day and night wear\u003c\/li\u003e \u003cli\u003eOzonic opening delivers a clean, airy lift that instantly signals contemporary style\u003c\/li\u003e \u003cli\u003eAromatic heart blends lavender, sage, rosemary and orange for a confident, masculine accord\u003c\/li\u003e \u003cli\u003eStructured base of cedar, patchouli and musk provides depth, longevity and a warm trail\u003c\/li\u003e \u003cli\u003eLong-lasting profile with balanced projection that suits daytime work and evening outings\u003c\/li\u003e \u003cli\u003eElegant 100 ml bottle designed for easy portability and everyday refinement\u003c\/li\u003e \u003cli\u003eIdeal for gifting or personal collection, pairing well with smart casual and formal outfits\u003c\/li\u003e\n\u003c\/ul\u003e \u003ch2\u003eFragrance Notes\u003c\/h2\u003e\n\u003cp\u003eTop notes: ozonic accord creates a brisk, clean opening with a contemporary edge that feels refreshing and uplifting.\u003c\/p\u003e\n\u003cp\u003eHeart notes: lavender, sage, rosemary combine with juicy orange to form a bright, herbaceous core that exudes confidence and clarity.\u003c\/p\u003e\n\u003cp\u003eBase notes: cedar provides a robust, woody foundation; patchouli adds earthy depth and musk adds a clean, lasting warmth. Subtle amber and resin undertones enrich the scent with a refined, enduring glow.\u003c\/p\u003e \u003ch2\u003eHow to Use\u003c\/h2\u003e\n\u003cul\u003e\n\u003cli\u003eHold the bottle 15–20 cm away from the skin and spray a light, even veil over pulse points for best diffusion.\u003c\/li\u003e \u003cli\u003eApply after a shower when skin is warm to help the fragrance bloom and project more naturally.\u003c\/li\u003e \u003cli\u003eAvoid rubbing wrists together after spraying to preserve the fragrance’s integrity and longevity.\u003c\/li\u003e \u003cli\u003eTarget areas such as the wrists, neck, and behind the ears; consider a light touch on the chest for subtle diffusion.\u003c\/li\u003e \u003cli\u003eFor best results, use on clean, moisturized skin; a neutral base helps the fragrance hold and evolve over time.\u003c\/li\u003e \u003cli\u003eReapply sparingly if needed, focusing on warmth-prone areas rather than re-spraying over the entire body.\u003c\/li\u003e\n\u003c\/ul\u003e \u003ch2\u003eWhy You Should Choose Paul Smith Essential\u003c\/h2\u003e\n\u003cp\u003ePaul Smith Essential offers a confident balance of clean, modern energy and timeless, masculine depth. The ozonic opening instantly signals a contemporary style, while the aromatic heart of lavender, sage, rosemary and orange communicates sophistication with a hint of herbal brightness. The cedar-patchouli-musk base anchors the scent in warmth and longevity, giving you a fragrance that carries through a busy day and transitions smoothly into evening events. Its 100 ml EDT bottle is ideal for daily wear and travel, providing a reliable scent companion without overwhelming the senses. This fragrance is especially suited for men who value clarity, versatility, and a signature scent that works across seasons and occasions.\u003c\/p\u003e \u003cp\u003eIn practice, Essential shines when worn during office hours, important meetings, social outings, and weekend excursions where a refined yet unmistakable presence is welcomed. It layers well with wardrobe choices from smart casual to formalwear, making it a practical addition to any fragrance wardrobe. Its balanced sillage means you’ll notice it without it overpowering those near you, which is ideal for environments that require professionalism with a personal touch.\u003c\/p\u003e \u003cp\u003e\u003cb\u003eClosing note:\u003c\/b\u003e Embrace a modern, confident scent that travels with you from day to night. Key selling points: distinctive ozonic opening, aromatic heart with lavender and herbs, warm cedar-patchouli-musk base, versatile all-day wear, and a 100 ml bottle that offers excellent value for a premium Paul Smith fragrance.\u003c\/p\u003e\n\u003c\/div\u003e","brand":"Paul Smith","offers":[{"title":"Default Title","offer_id":55965915906379,"sku":"H17101","price":29.5,"currency_code":"GBP","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0854\/6392\/5067\/files\/1473624583-70759500.jpg?v=1763951953","url":"https:\/\/www.directbeauty.co.uk\/products\/paul-smith-essential-100ml-edt-spray","provider":"Direct Beauty","version":"1.0","type":"link"}