{"product_id":"pro801142","title":"Proclere Blue Frosting Silverising 1000ml Shampoo","description":"\u003cdiv\u003e\n\u003ch1\u003eProclere Blue Frosting Silverising 1000ml Shampoo\u003c\/h1\u003e\n\u003cp\u003eMeet Proclere Blue Frosting Silverising Shampoo, housed in a generous 1000ml bottle. This blue‑tinted formula is designed to help maintain cooler tones in blonde, silver, or lightened hair while cleansing away dirt and buildup.\u003c\/p\u003e\n\u003cp\u003eWhether you’re maintaining bleached blondes, silver shades, or lighter hair, this shampoo aims to support vibrant, true‑to‑tone results with regular use.\u003c\/p\u003e \u003ch3\u003eHow to use\u003c\/h3\u003e\n\u003cul\u003e\n\u003cli\u003eWet hair thoroughly with warm water.\u003c\/li\u003e\n\u003cbr\u003e\u003cbr\u003e\n\u003cli\u003eApply a small amount of Proclere Blue Frosting Silverising Shampoo to your scalp and roots, then work into lengths.\u003c\/li\u003e\n\u003cbr\u003e\u003cbr\u003e\n\u003cli\u003eMassage gently for even distribution and to lift dull tones.\u003c\/li\u003e\n\u003cbr\u003e\u003cbr\u003e\n\u003cli\u003eRinse well. For deeper toning, leave on for 1–2 minutes before the final rinse.\u003c\/li\u003e\n\u003cbr\u003e\u003cbr\u003e\n\u003cli\u003eRepeat if desired, then follow with a conditioner from the same range for best results.\u003c\/li\u003e\n\u003cbr\u003e\u003cbr\u003e\n\u003c\/ul\u003e \u003ch3\u003eWhy choose Proclere Blue Frosting Silverising Shampoo\u003c\/h3\u003e\n\u003cul\u003e\n\u003cli\u003eBlue‑tinted toning helps maintain cooler tones in blonde and silver hair.\u003c\/li\u003e\n\u003cbr\u003e\u003cbr\u003e\n\u003cli\u003eGenerous 1000ml bottle provides long‑lasting supply.\u003c\/li\u003e\n\u003cbr\u003e\u003cbr\u003e\n\u003cli\u003eDesigned for regular cleansing with color‑friendly care.\u003c\/li\u003e\n\u003cbr\u003e\u003cbr\u003e\n\u003c\/ul\u003e \u003cp\u003eClosing: Elevate your hair tone with a dedicated silverising shampoo that complements cool shades and makes maintenance simple. Key selling points: 1000ml bottle, blue frosting toning, gentle cleansing for regular use, and value for money.\u003c\/p\u003e\n\u003c\/div\u003e","brand":"Proclere","offers":[{"title":"Default Title","offer_id":57807533506891,"sku":"PRO801142","price":20.5,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0854\/6392\/5067\/files\/1_81dac2fd-53df-45be-9de0-c49152e76efc.jpg?v=1783700376","url":"https:\/\/www.directbeauty.co.uk\/products\/pro801142","provider":"Direct Beauty","version":"1.0","type":"link"}