{"product_id":"pro801340","title":"Proclere Kindness Normal Hold 100ml Setting Lotion","description":"\u003cdiv\u003e\n\u003ch1\u003eProclere Kindness Normal Hold 100ml Setting Lotion\u003c\/h1\u003e \u003cp\u003eProclere Kindness Normal Hold Setting Lotion is a lightweight styling solution designed to help you sculpt and set everyday hairstyles with a natural, moveable finish. Housed in a 100ml bottle, this lotion delivers a flexible hold that keeps shape without stiffness, allowing your hair to breathe.\u003c\/p\u003e \u003ch2\u003eKey Features\u003c\/h2\u003e\n\u003cul\u003e\n\u003cli\u003eFlexible, natural-looking hold that keeps your chosen style in place without stiffness\u003c\/li\u003e\n\u003cbr\u003e\u003cbr\u003e\n\u003cli\u003eLightweight formula that won't weigh hair down\u003c\/li\u003e\n\u003cbr\u003e\u003cbr\u003e\n\u003cli\u003eEasy to apply and distribute for even coverage from root to tip\u003c\/li\u003e\n\u003cbr\u003e\u003cbr\u003e\n\u003cli\u003e100ml bottle designed for convenient daily use\u003c\/li\u003e\n\u003cbr\u003e\u003cbr\u003e\n\u003cli\u003eSuitable for a range of hairstyles and hair types, from straight to wavy\u003c\/li\u003e\n\u003c\/ul\u003e \u003ch2\u003eHow to Use\u003c\/h2\u003e\n\u003cul\u003e\n\u003cli\u003eStart with clean, towel-dried hair or apply to dry hair for a refresh\u003c\/li\u003e\n\u003cbr\u003e\u003cbr\u003e\n\u003cli\u003eDispense a small amount into palms and rub together to warm the lotion\u003c\/li\u003e\n\u003cbr\u003e\u003cbr\u003e\n\u003cli\u003eWork evenly through hair, focusing on the mid-lengths and ends to build your desired hold\u003c\/li\u003e\n\u003cbr\u003e\u003cbr\u003e\n\u003cli\u003eStyle with fingers or a comb to shape, then allow to set naturally\u003c\/li\u003e\n\u003cbr\u003e\u003cbr\u003e\n\u003cli\u003eTouch up as needed with a small amount to maintain control and movement\u003c\/li\u003e\n\u003c\/ul\u003e \u003ch2\u003eWhy Choose Proclere Kindness Normal Hold Setting Lotion\u003c\/h2\u003e\n\u003cp\u003eDesigned for everyday styling, this setting lotion provides reliable, flexible control without stiffness. Its lightweight, easy-to-apply formula helps you sculpt and define your look while preserving natural movement. The 100ml bottle makes it easy to keep your routine consistent at home or on the go, and the Kindness line from Proclere focuses on a balanced finish that respects your hair's texture and health.\u003c\/p\u003e \u003cp\u003eClosing: Discover a dependable partner for your daily styling routine with Proclere Kindness Normal Hold Setting Lotion. Key selling points: flexible hold, lightweight feel, easy application, and a compact 100ml bottle that travels with you, empowering you to craft, set, and rework looks anytime with confidence.\u003c\/p\u003e\n\u003c\/div\u003e","brand":"Proclere","offers":[{"title":"Default Title","offer_id":57807535636811,"sku":"PRO801340","price":11.5,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0854\/6392\/5067\/files\/1_688723fd-9a19-4a51-a530-705e276d9a7e.jpg?v=1783700075","url":"https:\/\/www.directbeauty.co.uk\/products\/pro801340","provider":"Direct Beauty","version":"1.0","type":"link"}