{"product_id":"proclere-blue-frosting-silverising-shampoo-250ml","title":"Proclere Blue Frosting Silverising Shampoo 250ml","description":"\u003cdiv\u003e\n\u003ch1\u003eProclere Blue Frosting Silverising Shampoo 250ml\u003c\/h1\u003e\n\u003cp\u003eMeet Proclere Blue Frosting Silverising Shampoo—a color-depositing cleansing formula designed to refresh and preserve cool-tone hair. Perfect for blonde, silver, and gray locks, this shampoo deposits a blue-violet pigment that counteracts brassiness while washing away daily buildup from styling products.\u003c\/p\u003e\n\u003cp\u003eWith a thoughtful balance of cleansing action and pigment deposition, it brightens and maintains the cool look between salon visits. The 250ml bottle is designed to be a staple in your color-maintenance routine, delivering predictable results wash after wash.\u003c\/p\u003e \u003ch2\u003eKey Features\u003c\/h2\u003e \u003cul\u003e\n\u003cli\u003eBlue-toned pigment neutralizes brassiness to reveal cooler blonde, silver, and gray tones\u003cbr\u003e\u003cbr\u003e\n\u003c\/li\u003e\n\u003cli\u003eCleanses while depositing color to refresh and extend the life of color-treated hair\u003cbr\u003e\u003cbr\u003e\n\u003c\/li\u003e\n\u003cli\u003eGentle formula that helps prevent dryness and maintains smooth, manageable strands\u003cbr\u003e\u003cbr\u003e\n\u003c\/li\u003e\n\u003cli\u003eSpecifically formulated for lightened and highlighted hair to support vibrant, true-tone results\u003cbr\u003e\u003cbr\u003e\n\u003c\/li\u003e\n\u003cli\u003eGenerous 250ml bottle provides durable use and easy at-home maintenance\u003cbr\u003e\u003cbr\u003e\n\u003c\/li\u003e\n\u003c\/ul\u003e \u003ch2\u003eHow to Use\u003c\/h2\u003e \u003cul\u003e\n\u003cli\u003eWet hair thoroughly and apply a small amount of shampoo from roots to ends, massage gently to cleanse and distribute pigments evenly\u003cbr\u003e\u003cbr\u003e\n\u003c\/li\u003e\n\u003cli\u003eRinse thoroughly with lukewarm water and re-apply if you want an extra fresh wash or more toning\u003cbr\u003e\u003cbr\u003e\n\u003c\/li\u003e\n\u003cli\u003eFollow with your regular conditioner to lock in moisture and keep tones looking vibrant\u003cbr\u003e\u003cbr\u003e\n\u003c\/li\u003e\n\u003cli\u003eFor deeper toning, leave the shampoo on for a short while before rinsing and adjust frequency based on guidance for your hair color\u003cbr\u003e\u003cbr\u003e\n\u003c\/li\u003e\n\u003c\/ul\u003e \u003ch2\u003eWhy Choose Proclere Blue Frosting Silverising Shampoo\u003c\/h2\u003e \u003cp\u003eThis blue frosting shampoo is uniquely engineered to address brassy undertones in blonde, silver, and gray hair without compromising hair health. By combining cleansing action with color deposition, it helps maintain cool tones between salon visits, reduce yellowing, and add a polished, salon-fresh shine. The lightweight, color-safe formula makes it suitable for regular use and simple to incorporate into your existing routine.\u003c\/p\u003e \u003cp\u003eIt’s a practical, effective solution for anyone looking to keep cool-toned hair vibrant, bright, and easy to style—without resorting to frequent color services. Whether you’re refreshing salt-and-pepper gray highlights or maintaining an icy blonde, this shampoo is tailored to support your color goals with every wash.\u003c\/p\u003e \u003ch2\u003eClosing Thoughts\u003c\/h2\u003e \u003cp\u003eIn short, Proclere Blue Frosting Silverising Shampoo delivers targeted toning, reliable cleansing, and long-lasting cool-tone maintenance in a convenient 250ml bottle. Key selling points include the blue-pigment toning that neutralizes brass, a balanced cleansing-and-conditioning approach, and a straightforward routine that fits into busy lives. If you want cooler, brighter blonde or silver\/gray hair between visits, this is the essential tool for your color-care arsenal.\u003c\/p\u003e\n\u003c\/div\u003e","brand":"Proclere","offers":[{"title":"Default Title","offer_id":56378068205899,"sku":"PRO800046","price":12.75,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0854\/6392\/5067\/files\/1769119274-92812400.jpg?v=1769303188","url":"https:\/\/www.directbeauty.co.uk\/products\/proclere-blue-frosting-silverising-shampoo-250ml","provider":"Direct Beauty","version":"1.0","type":"link"}