{"product_id":"proclere-freeze-shaping-gum-100ml","title":"Proclere Freeze Shaping Gum 100ml","description":"\u003cdiv\u003e\n\u003ch1\u003eProclere Freeze Shaping Gum 100ml\u003c\/h1\u003e \u003cp\u003eMeet Proclere Freeze Shaping Gum 100ml, a premium hair styling solution designed to deliver powerful hold without sacrificing movement. Perfect for creating bold silhouettes, sharp lines, and textured volume, this shaping gum grips each strand so you can sculpt, redefine, and rework your look from morning to night. The lightweight, water-based formula washes out easily with shampoo, leaving no residue or flaking—just a clean slate for your next style experiment.\u003c\/p\u003e \u003ch2\u003eKey Features\u003c\/h2\u003e\n\u003cul\u003e \u003cli\u003eHigh-hold shaping gum with flexible, long-lasting sculpting power\u003c\/li\u003e \u003cli\u003eNatural finish that adds definition without a greasy sheen\u003c\/li\u003e \u003cli\u003eWater-based formula for easy washing out and minimal buildup\u003c\/li\u003e \u003cli\u003eNon-drying texture that stays pliable for restyling throughout the day\u003c\/li\u003e \u003cli\u003eSuitable for all hair types and lengths, ideal for short styles, spikes, pompadours, and textured looks\u003c\/li\u003e \u003cli\u003eProfessional-grade performance in a conveniently sized 100ml bottle\u003c\/li\u003e\n\u003c\/ul\u003e \u003ch2\u003eWhy Choose Proclere Freeze Shaping Gum\u003c\/h2\u003e\n\u003cul\u003e \u003cli\u003eUncompromising hold: keeps bold shapes intact from morning to night without stiffness\u003c\/li\u003e \u003cli\u003eVersatility: supports a wide range of styles—from structured pompadours to casual day-to-day texture\u003c\/li\u003e \u003cli\u003eEasy maintenance: washes out cleanly with ordinary shampoo, no residue or white cast\u003c\/li\u003e \u003cli\u003eHair-friendly formulation: designed to be non-drying and comfortable to wear all day\u003c\/li\u003e \u003cli\u003eValue and practicality: 100ml of salon-grade product that travels easily and lasts through many styling sessions\u003c\/li\u003e\n\u003c\/ul\u003e \u003ch2\u003eHow to Use\u003c\/h2\u003e\n\u003cul\u003e \u003cli\u003eStart with a small amount: dispense a pea-sized dab onto your palms and warm evenly between your fingers\u003c\/li\u003e \u003cli\u003eApply to dry hair for maximum grip, concentrating on the areas you want to sculpt\u003c\/li\u003e \u003cli\u003eShape with your fingers or a comb to build the desired form, adding product sparingly as needed\u003c\/li\u003e \u003cli\u003eLayer and texture: twist, twist-and-flick, or spike sections to create definition and movement\u003c\/li\u003e \u003cli\u003eTo reset or re-style, wash out with shampoo and reapply a fresh dab for the next look\u003c\/li\u003e\n\u003c\/ul\u003e \u003cp\u003eClosing message: Proclere Freeze Shaping Gum offers dependable hold with a clean, natural finish and simple wash-out, making it a reliable pick for anyone who loves versatile, statement hairstyles. Key selling points: strong, flexible hold without stiffness; easy removal; works across hair types; ideal for creative, day-to-night styling; convenient 100ml bottle for home or pro use.\u003c\/p\u003e\n\u003c\/div\u003e","brand":"Proclere","offers":[{"title":"Default Title","offer_id":56378068336971,"sku":"PRO800367","price":13.75,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0854\/6392\/5067\/files\/1769119492-40882400.jpg?v=1769303188","url":"https:\/\/www.directbeauty.co.uk\/products\/proclere-freeze-shaping-gum-100ml","provider":"Direct Beauty","version":"1.0","type":"link"}