{"product_id":"redken-blonde-idol-custom-tone-violet-daily-treatment-for-cool-blondes-196ml","title":"Redken Blonde Idol Custom Tone Violet Daily Treatment For Cool Blondes 196ml","description":"\u003cdiv\u003e\n\u003ch1\u003eRedken Blonde Idol Custom Tone Violet Daily Treatment For Cool Blondes 196ml\u003c\/h1\u003e \u003cp\u003eDesigned for cool blondes and lightened hair, Redken Blonde Idol Custom Tone Violet Daily Treatment delivers a targeted violet tone while conditioning strands. The 196 ml bottle is built for regular use, helping you maintain icy, ash, or silver-blonde hues between salon visits. With a blend of tone-correcting pigment and conditioning agents, this treatment works as a daily step in your blonde-care routine to refresh color, soften hair, and reduce brassiness over time.\u003c\/p\u003e \u003ch2\u003eKey Features\u003c\/h2\u003e \u003cul\u003e \u003cli\u003eCustom Tone Violet pigment targets brassiness in cool blondes, helping yellow undertones disappear for a truer ash or icy shade.\u003c\/li\u003e\n\u003cbr\u003e\u003cbr\u003e \u003cli\u003eDaily treatment design allows you to refresh tone with each wash while providing conditioning to keep hair soft and manageable.\u003c\/li\u003e\n\u003cbr\u003e\u003cbr\u003e \u003cli\u003eLightweight formula minimizes weight and heaviness, making it suitable for regular use without buildup.\u003c\/li\u003e\n\u003cbr\u003e\u003cbr\u003e \u003cli\u003eLeaves hair smoother with improved texture, helping you detangle more easily and style with less frizz.\u003c\/li\u003e\n\u003cbr\u003e\u003cbr\u003e \u003cli\u003eGenerous 196 ml bottle offers a cost-effective, at-home toning solution that fits into most blonde-care routines.\u003c\/li\u003e\n\u003cbr\u003e\u003cbr\u003e \u003cli\u003eSpecifically formulated for color-treated and naturally blonde hair, supporting color longevity and vibrancy between color services.\u003c\/li\u003e\n\u003cbr\u003e\u003cbr\u003e\n\u003c\/ul\u003e \u003ch2\u003eHow to Use\u003c\/h2\u003e \u003cul\u003e \u003cli\u003eAfter shampooing, apply evenly through the mid-lengths to the ends, avoiding scalp buildup for even toning.\u003c\/li\u003e\n\u003cbr\u003e\u003cbr\u003e \u003cli\u003eFor daily maintenance, leave on for 1–3 minutes depending on desired toning intensity, then rinse thoroughly.\u003c\/li\u003e\n\u003cbr\u003e\u003cbr\u003e \u003cli\u003eFollow with your regular conditioner or leave-in styling products as needed to lock in moisture and manageability.\u003c\/li\u003e\n\u003cbr\u003e\u003cbr\u003e \u003cli\u003eUse 2–3 times per week for stronger toning, or daily if you’re aiming to maintain a cool blonde tone between salon visits.\u003c\/li\u003e\n\u003cbr\u003e\u003cbr\u003e\n\u003c\/ul\u003e \u003ch2\u003eWhy You Should Choose This Product\u003c\/h2\u003e \u003cp\u003eRedken Blonde Idol Custom Tone Violet Daily Treatment is purpose-built for blondes who want predictable, controllable toning without compromising hair health. The violet pigment neutralizes yellow and brassy tones that undermine cool blondes, while conditioning ingredients help keep hair hydrated, soft, and easier to style. By integrating this daily treatment into your routine, you can:\u003c\/p\u003e \u003cul\u003e \u003cli\u003eMaintain a cooler blonde tone on a day-to-day basis, reducing the frequency of dramatic color corrections.\u003c\/li\u003e\n\u003cbr\u003e\u003cbr\u003e \u003cli\u003eEnhance shine and smoothness while protecting hair from dulling or frizz that can come with color-treated strands.\u003c\/li\u003e\n\u003cbr\u003e\u003cbr\u003e \u003cli\u003eBenefit from a no-fuss, at-home toning solution that fits into a regular wash day without requiring extra steps or salon visits.\u003c\/li\u003e\n\u003cbr\u003e\u003cbr\u003e \u003cli\u003ePreserve the overall health of your hair with a lightweight formula that won’t weigh hair down or leave residue.\u003c\/li\u003e\n\u003cbr\u003e\u003cbr\u003e\n\u003c\/ul\u003e \u003ch2\u003eClosing Message\u003c\/h2\u003e \u003cp\u003eIn short, Redken Blonde Idol Custom Tone Violet Daily Treatment is a practical, reliable option for maintaining cool blondes between color appointments. Its violet toning action targets brassiness precisely, while conditioning support keeps hair soft and manageable. If you want a consistent, at-home step that reinforces your blonde’s tone and health, this daily treatment offers a deliberate, targeted approach with noticeable results over time.\u003c\/p\u003e \u003cp\u003e\u003cb\u003eKey selling points:\u003c\/b\u003e targeted violet toning for cool blondes, daily-use conditioning, lightweight formula that won’t weigh hair down, easy integration into existing routines, and a generous 196 ml bottle designed for ongoing blonde care.\u003c\/p\u003e\n\u003c\/div\u003e","brand":"Redken","offers":[{"title":"Default Title","offer_id":55963459322187,"sku":"B3344","price":176.75,"currency_code":"GBP","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0854\/6392\/5067\/files\/1505054272-66749400.jpg?v=1763947599","url":"https:\/\/www.directbeauty.co.uk\/products\/redken-blonde-idol-custom-tone-violet-daily-treatment-for-cool-blondes-196ml","provider":"Direct Beauty","version":"1.0","type":"link"}