{"product_id":"redken-real-control-shampoo-300ml","title":"Redken Real Control Shampoo 300ml","description":"\u003cdiv\u003e\n\u003ch1\u003eRedken Real Control Shampoo 300ml: Nourish, Restore and Reclaim Control for Dense, Dry Hair\u003c\/h1\u003e \u003cp\u003eMeet Redken Real Control Shampoo, a targeted solution for dense, dry and sensitised hair. This cleansing treatment delicately removes buildup while delivering deep nourishment and repair, leaving a controlled, shiny finish. Built with protein ceramides, shea butter and cationic conditioners, it replenishes moisture, reinforces the hair’s surface and supports resilience against future damage. The result is smoother texture, easier manageability and a healthier look over time. For best results, pair with Redken Real Control Conditioner and consider adding the Real Control Overnight Treatment as a weekly booster.\u003c\/p\u003e \u003ch2\u003eWhat makes it different\u003c\/h2\u003e \u003cp\u003eReal Control combines ceramides and proteins with rich emollients to address the specific needs of dry, high-maintenance hair. Protein ceramides help rebuild and reinforce the cuticle, improving strength and reducing breakage. Shea butter delivers long-lasting moisture and a soft, luxurious feel, while cationic conditioners reduce friction, aiding detangling and imparting a sleek, glossy appearance. The formula cleanses effectively without stripping essential oils, preserving scalp comfort and hair texture for a healthier next wash.\u003c\/p\u003e \u003ch2\u003eKey features\u003c\/h2\u003e\n\u003cul\u003e\n\u003cli\u003eDense, dry, sensitised hair is nourished, strengthened and finished with a controlled, glossy look.\u003c\/li\u003e \u003cli\u003eGently cleanses while maintaining moisture balance to prevent over-drying between washes.\u003c\/li\u003e \u003cli\u003eProtein ceramides help repair and reinforce the hair cuticle for improved resilience over time.\u003c\/li\u003e \u003cli\u003eShea butter delivers deep hydration, reducing frizz and enhancing softness and bounce.\u003c\/li\u003e \u003cli\u003eCationic conditioners boost manageability, making detangling easier and styling more predictable.\u003c\/li\u003e \u003cli\u003eLeaves hair sleek, smooth to the touch and with a radiant shine that lasts beyond each wash.\u003c\/li\u003e \u003cli\u003eDesigned to work in harmony with Redken Real Control Conditioner and the Real Control Overnight Treatment as a weekly booster.\u003c\/li\u003e \u003c\/ul\u003e \u003ch2\u003eHow to use\u003c\/h2\u003e\n\u003cul\u003e\n\u003cli\u003eWet hair thoroughly.\u003c\/li\u003e\n\u003cli\u003eApply Redken Real Control Shampoo and lather, massaging the scalp while ensuring even distribution through the lengths.\u003c\/li\u003e\n\u003cli\u003eRinse thoroughly.\u003c\/li\u003e\n\u003cli\u003eRepeat if necessary for a deeper cleanse or after heavy styling products.\u003c\/li\u003e\n\u003cli\u003eFinish with Redken Real Control Conditioner for optimal moisture balance and smoothing.\u003c\/li\u003e\n\u003cli\u003eAs a weekly booster, use Redken Real Control Overnight Treatment on damp hair and rinse in the next morning for enhanced repair.\u003c\/li\u003e\n\u003c\/ul\u003e \u003ch2\u003eWhy you should choose Redken Real Control Shampoo\u003c\/h2\u003e \u003cp\u003eIf your hair is dense, dry or sensitised, this shampoo delivers targeted nourishment without weighing hair down or sacrificing shine. The protein ceramides rebuild and strengthen the cuticle, while shea butter and cationic conditioners provide lasting hydration, smoother detangling and a salon-grade finish at home. The formula is balanced for regular use and pairs perfectly with the Real Control Conditioner and Overnight Treatment to create a complete regimen that revives hair health over time.\u003c\/p\u003e \u003cp\u003e\u003cb\u003eClosing message and key selling points:\u003c\/b\u003e Redken Real Control Shampoo offers a precise, controlled cleansing experience with advanced ceramide-protein technology that rebuilds the hair’s surface. Nourishing emollients keep strands flexible and shiny, while the formulation remains lightweight enough for daily use. It’s especially ideal for dry, high-maintenance hair needing moisture, strength, and better manageability. For optimal results, combine with Redken Real Control Conditioner and weekly Overnight Treatment to sustain moisture, resilience and a luxe, salon-finished glow from root to tip.\u003c\/p\u003e\n\u003c\/div\u003e","brand":"Redken","offers":[{"title":"Default Title","offer_id":55964397306187,"sku":"RK1216789","price":176.75,"currency_code":"GBP","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0854\/6392\/5067\/files\/1342571145-88758400.jpg?v=1763948947","url":"https:\/\/www.directbeauty.co.uk\/products\/redken-real-control-shampoo-300ml","provider":"Direct Beauty","version":"1.0","type":"link"}