{"product_id":"reuzel-clay-matte-pomade-35g","title":"Reuzel Clay Matte Pomade 35G","description":"\u003cdiv\u003e\n\u003ch1\u003eReuzel Clay Matte Pomade 35g — Matte Finish, Strong Hold, Water-Soluble\u003c\/h1\u003e \u003cp\u003eReuzel Clay Matte Pomade in a compact 35 g tin brings professional-grade texture and control to your daily styling routine. This lightweight clay delivers a strong, flexible hold with a true matte finish, perfect for creating textured, voluminous looks on short to medium-length hair. The formula blends mineral-rich kaolin clay with nourishing botanicals to add definition without weighing hair down, while staying water-soluble for easy wash-out. The packaging features Reuzel’s iconic tin with the classic pig emblem and a refined blue ring, signaling the brand’s legacy of high-performance grooming. The fragrance is a subtle vanilla-mint that keeps your hair smelling fresh without overpowering your daily scent choices.\u003c\/p\u003e \u003ch2\u003eKey Features\u003c\/h2\u003e\n\u003cul\u003e \u003cli\u003eMatte finish for a natural, understated look with no shine\u003c\/li\u003e \u003cli\u003eStrong, flexible hold that holds shape all day and night\u003c\/li\u003e \u003cli\u003ePerfect for textured, lived-in styles with added volume and separation\u003c\/li\u003e \u003cli\u003eLightweight formula that won’t weigh hair down or feel sticky\u003c\/li\u003e \u003cli\u003eIdeal for short to medium-length hair and all hair types\u003c\/li\u003e \u003cli\u003eWater-soluble: washes out easily without residue\u003c\/li\u003e \u003cli\u003eNourishing ingredients include Kaolin clay, quinoa, aloe vera, and vitamin E\u003c\/li\u003e \u003cli\u003eTravel-friendly 35 g tin for on-the-go styling\u003c\/li\u003e \u003cli\u003eVanilla mint fragrance: clean, subtle, and never overpowering\u003c\/li\u003e\n\u003c\/ul\u003e \u003ch2\u003eFragrance notes\u003c\/h2\u003e\n\u003cul\u003e \u003cli\u003eTop notes: cool mint and a bright, refreshing opening\u003c\/li\u003e \u003cli\u003eHeart notes: creamy vanilla and a gentle sweetness that softens the blend\u003c\/li\u003e \u003cli\u003eBase notes: light touches of musk and natural textures that keep the scent clean and non-intrusive\u003c\/li\u003e \u003cli\u003eOverall impression: a sophisticated, clean-smelling aura that won’t clash with daily colognes or perfumes\u003c\/li\u003e \u003cli\u003eScent strength: light and wearable for all-day confidence\u003c\/li\u003e\n\u003c\/ul\u003e \u003ch2\u003eHow to Use\u003c\/h2\u003e\n\u003cul\u003e \u003cli\u003eStart with dry or slightly damp hair for best texture and hold\u003c\/li\u003e \u003cli\u003eDig out a dime-sized amount (adjust for thicker or longer hair)\u003c\/li\u003e \u003cli\u003eWarm the pomade between your palms until smooth and pliable\u003c\/li\u003e \u003cli\u003eDistribute evenly from roots to ends using your fingers or a comb\u003c\/li\u003e \u003cli\u003eStyle with your fingers for a tousled look or shape with a comb for a neater finish\u003c\/li\u003e \u003cli\u003eRework during the day by adding a small amount where needed\u003c\/li\u003e \u003cli\u003eTo wash out, rinse with water; shampoo if you need extra cleansing\u003c\/li\u003e\n\u003c\/ul\u003e \u003ch2\u003eWhy choose Reuzel Clay Matte Pomade\u003c\/h2\u003e\n\u003cul\u003e \u003cli\u003eMatte finish provides a natural, “no-shine” look that works in any setting\u003c\/li\u003e \u003cli\u003eStrong yet flexible hold keeps styles in place without stiffness\u003c\/li\u003e \u003cli\u003eTexture and definition without heaviness or waxy buildup\u003c\/li\u003e \u003cli\u003eWater-soluble formula ensures easy removal and a clean scalp\u003c\/li\u003e \u003cli\u003eHair-friendly ingredients support moisture, strength, and resilience\u003c\/li\u003e \u003cli\u003eVersatile for all hair types, especially effective on short to medium-length styles\u003c\/li\u003e \u003cli\u003eCompact 35 g tin is ideal for travel, gym, or daily carry\u003c\/li\u003e \u003cli\u003eSubtle vanilla-mint scent enhances styling without overpowering your personal scent\u003c\/li\u003e\n\u003c\/ul\u003e \u003cp\u003e\u003cstrong\u003eClosing note:\u003c\/strong\u003e Elevate your grooming with a texture-forward look that stays put, washes out cleanly, and carries a refined, unobtrusive fragrance. Key selling points include a matte, non-greasy finish; buildable, all-day hold; easy wash-out; hair-nourishing ingredients; and a portable tin that fits into any routine. Experience the authentic Reuzel approach to modern, versatile styling—crafted for texture, control, and confidence.\u003c\/p\u003e\n\u003c\/div\u003e","brand":"Reuzel","offers":[{"title":"Default Title","offer_id":50712551522635,"sku":"REUREUM36006836","price":12.25,"currency_code":"GBP","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0854\/6392\/5067\/files\/1589622980-52609300_90c4b614-bb74-401b-8beb-c1c5961d2a9c.jpg?v=1760754992","url":"https:\/\/www.directbeauty.co.uk\/products\/reuzel-clay-matte-pomade-35g","provider":"Direct Beauty","version":"1.0","type":"link"}