{"product_id":"revlon-color-excel-hair-colour-70ml-9-12-very-light-ash-iridescent-blonde","title":"Revlon Color Excel Hair Colour 70ml - 9.12 Very Light Ash Iridescent Blonde","description":"\u003cdiv\u003e\n\u003ch1\u003eRevlon Color Excel Hair Colour 70ml – 9.12 Very Light Ash Iridescent Blonde\u003c\/h1\u003e \u003cp\u003eAchieve salon-quality blonde at home with Revlon Color Excel Hair Colour in 9.12 Very Light Ash Iridescent Blonde. This ammonia-free formula uses professional-grade technology to deliver a cool, luminous blonde while protecting and nourishing hair during the colouring process. The result is soft, silky strands with a refined iridescent glow that stays vibrant wash after wash.\u003c\/p\u003e \u003ch2\u003eKey Features\u003c\/h2\u003e\n\u003cul\u003e\n\u003cli\u003e\n\u003cb\u003eAmmonia-free formula\u003c\/b\u003e designed to protect and nourish hair during colouring, reducing scalp irritation and minimizing odor while delivering even, long-lasting colour.\u003c\/li\u003e \u003cli\u003e\n\u003cb\u003eAcid pH technology\u003c\/b\u003e provides a gentler colouring experience by preserving the cuticle and minimizing damage, resulting in smoother, shinier hair with precise tone deposition.\u003c\/li\u003e \u003cli\u003e\n\u003cb\u003eHyaluronic acid and conditioning blend\u003c\/b\u003e hydrates, smooths, and strengthens the hair during the colouring process, helping to prevent dryness and brittleness.\u003c\/li\u003e \u003cli\u003e\n\u003cb\u003eIntense shine and smoothness\u003c\/b\u003e with exceptional tone control to achieve a modern, cool ash blonde with a subtle pearlescent edge.\u003c\/li\u003e \u003cli\u003e\n\u003cb\u003e9.12 Very Light Ash Iridescent Blonde shade\u003c\/b\u003e offers a sophisticated balance of cool ash and pearly tones for a fresh, contemporary look.\u003c\/li\u003e \u003c\/ul\u003e \u003ch2\u003eColor Impression and Suitability\u003c\/h2\u003e\n\u003cp\u003eThis shade is ideal for natural or previously lightened hair aiming for a clean, cool blonde with minimal brassiness. It provides even coverage, enhances shine, and creates a refined, contemporary look suited to cool undertones. Perfect for refreshing colour between salon visits or achieving a premium at-home result with reliable, repeatable outcomes.\u003c\/p\u003e \u003ch2\u003eHow To Use\u003c\/h2\u003e\n\u003cul\u003e\n\u003cli\u003eMix the colour with the recommended Revlon Color Excel developer according to the package instructions.\u003c\/li\u003e \u003cli\u003eApply evenly to dry, unwashed hair using a tint brush, working in sections for uniform coverage.\u003c\/li\u003e \u003cli\u003eLeave the formula to develop for the time indicated on the color chart to reach your desired shade intensity.\u003c\/li\u003e \u003cli\u003eRinse thoroughly with lukewarm water until the water runs clear, then apply a colour-protecting conditioner and rinse again for added softness.\u003c\/li\u003e \u003cli\u003eStyle as usual; avoid excessive heat immediately after colouring to protect newly deposited pigment.\u003c\/li\u003e\n\u003c\/ul\u003e \u003ch2\u003eWhy You Should Choose Revlon Color Excel 9.12\u003c\/h2\u003e\n\u003cul\u003e\n\u003cli\u003eProfessional-grade colour attainable at home with consistent, salon-like results using Revlon’s trusted technology.\u003c\/li\u003e \u003cli\u003eAmmonia-free formula minimizes scalp irritation while delivering durable shade with smooth, even coverage.\u003c\/li\u003e \u003cli\u003eShine-led finish and precise toning help you achieve a modern cool ash blonde that complements cool undertones.\u003c\/li\u003e \u003cli\u003eHydration-focused formula supports hair health during colouring, reducing dryness and improving manageability.\u003c\/li\u003e \u003cli\u003eCompatible with colour-safe aftercare to extend vibrancy and depth between applications.\u003c\/li\u003e\n\u003c\/ul\u003e \u003ch2\u003eClosing Thoughts\u003c\/h2\u003e\n\u003cp\u003eEmbrace a luminous, Very Light Ash Iridescent Blonde with Revlon Color Excel 9.12 and enjoy salon-grade results from the comfort of home. The blend of ammonia-free engineering, acid pH technology, and nourishing conditioning delivers a refined, durable shade with exceptional shine. Ready to transform your look? Order now and enjoy a sophisticated blonde that stays vibrant, healthy, and unmistakably modern.\u003c\/p\u003e\n\u003c\/div\u003e","brand":"Revlon","offers":[{"title":"Default Title","offer_id":55965687185739,"sku":"REV008533","price":7.75,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0854\/6392\/5067\/files\/1761315665-26764600.jpg?v=1763951323","url":"https:\/\/www.directbeauty.co.uk\/products\/revlon-color-excel-hair-colour-70ml-9-12-very-light-ash-iridescent-blonde","provider":"Direct Beauty","version":"1.0","type":"link"}