{"product_id":"rimmel-glam-eyes-day-2-night-mascara-001-black","title":"Rimmel Glam`Eyes Day 2 Night Mascara - 001 Black","description":"\u003cdiv\u003e\n\u003ch1\u003eRimmel Glam'Eyes Day 2 Night Mascara - 001 Black\u003c\/h1\u003e \u003cp\u003eGet the ultimate dramatic lash look with Rimmel Glam'Eyes Day 2 Night Mascara in 001 Black. This dual-action mascara delivers two distinct finishes in one easy-to-use product, letting you tailor volume and drama from day to night. The intensely black formula coats every lash for maximum impact, while the innovative dual-action brush lets you switch between a defined daytime look and a bold, voluminous nighttime effect. Built for lasting wear, it stays put through your day’s activities without smudging or flaking, ensuring your lashes stay beautifully defined from morning to midnight.\u003c\/p\u003e \u003ch2\u003eKey Features\u003c\/h2\u003e\n\u003cul\u003e\n\u003cli\u003eCustomizable Volume: The dual-action brush provides two settings to effortlessly switch between a subtle day look and a dramatic night-time lash effect.\u003c\/li\u003e \u003cli\u003eLong-Lasting Wear: Rich, color-intense formula designed to stay put without smudging or flaking, keeping lashes defined all day and into the night.\u003c\/li\u003e \u003cli\u003eIntense Black Formula: Deep, true-black pigment for striking lashes that frame the eyes with bold definition.\u003c\/li\u003e \u003cli\u003eLush, Full Lashes: Builds volume and length while maintaining a smooth, clump-free finish for a fuller appearance.\u003c\/li\u003e \u003cli\u003eVersatile Application: Suitable for any occasion—enhance your daytime look or dial up the drama for evening events.\u003c\/li\u003e\n\u003c\/ul\u003e \u003ch2\u003eHow to Use\u003c\/h2\u003e\n\u003cul\u003e\n\u003cli\u003eStart with clean, dry lashes.\u003c\/li\u003e \u003cli\u003eFor a natural day look, use the first setting of the brush to define and separate lashes.\u003c\/li\u003e \u003cli\u003eFor a dramatic night look, flip the brush to the second setting to build extra volume and length for fuller, bolder lashes.\u003c\/li\u003e \u003cli\u003eApply one or two coats to each eye for the desired effect.\u003c\/li\u003e \u003cli\u003eFor added intensity, allow the mascara to dry slightly between coats for a thicker finish.\u003c\/li\u003e\n\u003c\/ul\u003e \u003ch2\u003eWhy You Should Choose Rimmel Glam'Eyes Day 2 Night Mascara\u003c\/h2\u003e\n\u003cp\u003eThis mascara is designed for the way you actually wear makeup today: it’s a two-in-one solution that adapts to your schedule, saving you time and space in your makeup bag. The customizable brush lets you craft a daytime look that’s precise and defined, then seamlessly transition to a high-impact, voluminous stare for evening occasions. The formula resists smudging and flaking, so you won’t have to worry about touch-ups during busy days or late nights. It’s ideal for anyone who wants bold, defined lashes without compromising comfort or ease of removal.\u003c\/p\u003e \u003cp\u003eWho it’s ideal for: professionals balancing work and social life, makeup lovers who enjoy experimenting with two finishes in one product, and anyone seeking long-wearing, non-crumbling lash definition from morning to night.\u003c\/p\u003e \u003cp\u003ePractical notes: The formula is designed for comfortable wear and straightforward removal with standard makeup removers, helping minimize lash tugging at the end of the day while still delivering dramatic results.\u003c\/p\u003e \u003ch2\u003eClosing\u003c\/h2\u003e\n\u003cp\u003eKey selling points: Dual-action brush enables day-to-night versatility; intense black pigment creates bold lash definition; long-lasting wear resists smudges and flakes; builds volume and length with a smooth, clump-free finish; quick two-coat transitions deliver dramatic transformation without needing multiple products.\u003c\/p\u003e\n\u003c\/div\u003e","brand":"Rimmel","offers":[{"title":"Default Title","offer_id":55964383609163,"sku":"E25567","price":11.5,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0854\/6392\/5067\/files\/1731129132-97907400.jpg?v=1763948929","url":"https:\/\/www.directbeauty.co.uk\/products\/rimmel-glam-eyes-day-2-night-mascara-001-black","provider":"Direct Beauty","version":"1.0","type":"link"}