{"product_id":"rimmel-lasting-finish-25h-foundation-with-comfort-serum-200-soft-beige","title":"Rimmel Lasting Finish 25H Foundation With Comfort Serum - 200 Soft Beige","description":"\u003cdiv\u003e\n\u003ch1\u003eRimmel Lasting Finish 25H Foundation with Comfort Serum — 200 Soft Beige\u003c\/h1\u003e \u003cp\u003eExperience long-lasting, full-coverage makeup that feels as good as it looks. Rimmel Lasting Finish 25H Foundation with Comfort Serum blends seamlessly into your skin for a smooth, natural finish while delivering all-day hydration. The built-in comfort serum keeps your skin moisturized and balanced, helping to prevent dryness and tightness even after hours of wear. Shade 200 Soft Beige is ideal for light to medium skin tones with neutral undertones, providing a natural, blendable complexion. With an oil-control base, you’ll enjoy a matte finish that keeps shine at bay through busy days, events, and nights out. Dermatologically tested for safety and suitable for sensitive skin, this foundation is designed to stay put from morning to night without feeling heavy or mask-like.\u003c\/p\u003e \u003ch2\u003eKey Features\u003c\/h2\u003e \u003cul\u003e\n\u003cli\u003eLong-Lasting Formula: Up to 25 hours of wear with exceptional staying power that keeps your makeup looking fresh all day and into the night.\u003cbr\u003e\u003cbr\u003e\n\u003c\/li\u003e \u003cli\u003eComfort Serum: Built-in serum hydrates the skin, helping to prevent dryness and maintain balance throughout extended wear.\u003cbr\u003e\u003cbr\u003e\n\u003c\/li\u003e \u003cli\u003eFull Coverage with Natural Finish: Delivers intensive coverage for blemishes and redness while maintaining a skin-like, natural appearance without heaviness or cakiness.\u003cbr\u003e\u003cbr\u003e\n\u003c\/li\u003e \u003cli\u003eOil-Control Formula: Matched for combination to oily skin, it helps manage shine for a consistently matte look from desk to dinner.\u003cbr\u003e\u003cbr\u003e\n\u003c\/li\u003e \u003cli\u003eTransfer-Resistant: Smudge- and transfer-resistant formula stays in place, minimizing makeup transfer to masks, fabrics, or cups.\u003cbr\u003e\u003cbr\u003e\n\u003c\/li\u003e \u003cli\u003eLightweight \u0026amp; Comfortable: Despite its long wear, the foundation feels breathable and comfortable, never heavy on the skin.\u003cbr\u003e\u003cbr\u003e\n\u003c\/li\u003e \u003cli\u003eShade Range: Broad shade options with 200 Soft Beige designed for light-to-medium skin tones with neutral undertones for a natural blend.\u003cbr\u003e\u003cbr\u003e\n\u003c\/li\u003e \u003cli\u003eDermatologically Tested: Suitable for all skin types, including sensitive skin, with safety and efficacy testing backing the formula.\u003cbr\u003e\u003cbr\u003e\n\u003c\/li\u003e \u003cli\u003eBuildable Coverage: Start with a sheer layer and build up where needed for more concealing power without sacrificing a natural look.\u003cbr\u003e\u003cbr\u003e\n\u003c\/li\u003e\n\u003c\/ul\u003e \u003ch2\u003eShade \u0026amp; Skin Tone Compatibility\u003c\/h2\u003e \u003cp\u003eShade 200 Soft Beige is formulated for light-to-medium complexions with neutral undertones, delivering a seamless, skin-matching finish. It blends effortlessly along the jawline and neck for a cohesive look, making it a reliable everyday base or a polished base for photos and evenings when you want dependable longevity without sacrificing comfort.\u003c\/p\u003e \u003ch2\u003eHow to Use\u003c\/h2\u003e \u003cul\u003e\n\u003cli\u003ePrep Your Skin: Cleanse and moisturize, then prime if you’d like extra smoothness and longevity.\u003cbr\u003e\u003cbr\u003e\n\u003c\/li\u003e \u003cli\u003eDispense \u0026amp; Warm Up: Pump a small amount onto the back of your hand or a makeup palette; warm it up with your fingers or a brush for easy blending.\u003cbr\u003e\u003cbr\u003e\n\u003c\/li\u003e \u003cli\u003eApply \u0026amp; Blend: Use a sponge, foundation brush, or fingertips to apply the product from the center of the face outward, blending along the jawline for a seamless finish.\u003cbr\u003e\u003cbr\u003e\n\u003c\/li\u003e \u003cli\u003eBuild Coverage: For areas needing more coverage, apply a light second layer and blend until even; avoid piling on too thickly to prevent heaviness.\u003cbr\u003e\u003cbr\u003e\n\u003c\/li\u003e \u003cli\u003eSet as Desired: If you prefer a more matte, longer-lasting finish, set with a translucent powder in the T-zone; re-blend if needed to maintain a natural look.\u003cbr\u003e\u003cbr\u003e\n\u003c\/li\u003e\n\u003c\/ul\u003e \u003ch2\u003eWhy Choose This Foundation\u003c\/h2\u003e \u003cp\u003eThis foundation stands out by pairing long-wear with skin-friendly hydration, thanks to the built-in comfort serum. It delivers full coverage that doesn’t look mask-like, while the oil-control formula keeps shine in check for a natural, camera-ready matte finish. The transfer-resistant formula lets you go about your day with confidence, and the Soft Beige shade provides a natural blend for neutral undertones. Dermatologically tested and suitable for sensitive skin, it’s a dependable option for daily use, events, and nights out alike.\u003c\/p\u003e \u003cp\u003e\u003cstrong\u003eClosing thoughts\u003c\/strong\u003e: Elevate your routine with a foundation that genuinely lasts, enhances your skin’s comfort, and keeps you looking flawless from sunrise to last call. Key selling points: up to 25 hours of wear, comfort-serum hydration, full coverage with a natural finish, oil-control matte look, transfer-resistant formula, lightweight feel, and a flattering Soft Beige shade for neutral undertones.\u003c\/p\u003e\n\u003c\/div\u003e","brand":"Rimmel","offers":[{"title":"Default Title","offer_id":55964426240331,"sku":"B97222","price":13.95,"currency_code":"GBP","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0854\/6392\/5067\/files\/1621836936-87755100.jpg?v=1763948991","url":"https:\/\/www.directbeauty.co.uk\/products\/rimmel-lasting-finish-25h-foundation-with-comfort-serum-200-soft-beige","provider":"Direct Beauty","version":"1.0","type":"link"}