{"product_id":"rimmel-lasting-finish-foundation-con-serum-25h-100-ivory","title":"Rimmel Lasting Finish Foundation Con Serum 25H - 100 Ivory","description":"\u003cdiv\u003e\n\u003ch1\u003eRimmel Lasting Finish Foundation with Serum 25H — Ivory 100\u003c\/h1\u003e \u003cp\u003eDiscover a foundation that works as hard as you do. The Rimmel Lasting Finish Foundation with Serum delivers long-lasting, natural-looking coverage while infusing skin-loving serum benefits. The Ivory 100 shade is crafted for fair skin tones with neutral undertones, helping to even out color and blur minor imperfections for a smoothly unified complexion that wears comfortably from morning to night.\u003c\/p\u003e \u003ch2\u003eKey features\u003c\/h2\u003e \u003cp\u003e• Serum-infused formula that combines makeup performance with skincare-like benefits for a healthier-looking complexion.\u003c\/p\u003e \u003cp\u003e \u003c\/p\u003e \u003cp\u003e• Up to 25 hours of wear to help maintain an even tone and reduce the need for touch-ups throughout the day.\u003c\/p\u003e \u003cp\u003e \u003c\/p\u003e \u003cp\u003e• Buildable medium coverage that blends seamlessly into the skin for a natural, skin-like finish without a heavy or cakey feel.\u003c\/p\u003e \u003cp\u003e \u003c\/p\u003e \u003cp\u003e• Lightweight, breathable texture that glides on smoothly and stays comfortable as the day progresses.\u003c\/p\u003e \u003cp\u003e \u003c\/p\u003e \u003cp\u003e• Ivory shade 100 designed for fair complexions with neutral undertones, providing a balanced match for many light-to-fair skin tones.\u003c\/p\u003e \u003ch2\u003eWhy choose this foundation\u003c\/h2\u003e \u003cp\u003eThis foundation stands out by pairing long-wear performance with a serum-powered formula that supports a hydrated, even-looking complexion. It minimizes the appearance of redness and uneven texture while allowing your natural skin to show through for a believable, everyday finish. The Ivory 100 shade offers a precise fit for fair skin tones, helping you achieve a consistent look from morning meetings to evening plans.\u003c\/p\u003e \u003ch2\u003eHow to use\u003c\/h2\u003e \u003cp\u003e• Prep skin with a lightweight moisturizer to create a smooth base for even application.\u003c\/p\u003e \u003cp\u003e \u003c\/p\u003e \u003cp\u003e• Dispense a small amount of product onto the back of your hand or a makeup tool of choice.\u003c\/p\u003e \u003cp\u003e \u003c\/p\u003e \u003cp\u003e• Dot the foundation onto the center of the face (cheeks, nose, chin) and blend outward for an even, natural finish.\u003c\/p\u003e \u003cp\u003e \u003c\/p\u003e \u003cp\u003e• Build coverage gradually in areas that need more color correction or evening out skin tone.\u003c\/p\u003e \u003cp\u003e \u003c\/p\u003e \u003cp\u003e• If you prefer extra longevity, set with a light dusting of translucent powder, focusing on the T-zone.\u003c\/p\u003e \u003ch2\u003eWho it's ideal for\u003c\/h2\u003e \u003cp\u003eIdeal for those seeking long-wearing foundation with a skincare-forward approach, and for anyone wanting a natural-looking, skin-like finish that holds up through daily activities. The Ivory 100 shade is a fit for fair skin tones with neutral undertones who want a versatile base that complements a wide range of looks—from casual to office-ready.\u003c\/p\u003e \u003cp\u003eClosing thoughts: Rimmel’s Lasting Finish Foundation with Serum delivers reliable, long-lasting coverage without sacrificing comfort or a natural appearance. Key selling points: up to 25 hours of wear, serum-inspired hydration, buildable medium coverage, lightweight breathable feel, Ivory 100 shade for fair complexions, and a seamless, skin-like finish that enhances your natural beauty all day long.\u003c\/p\u003e\n\u003c\/div\u003e","brand":"Rimmel","offers":[{"title":"Default Title","offer_id":55964426436939,"sku":"B102999","price":14.5,"currency_code":"GBP","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0854\/6392\/5067\/files\/1664965075-26596800.jpg?v=1763948992","url":"https:\/\/www.directbeauty.co.uk\/products\/rimmel-lasting-finish-foundation-con-serum-25h-100-ivory","provider":"Direct Beauty","version":"1.0","type":"link"}