{"product_id":"rimmel-london-100-waterproof-mascara-8ml-001-black-black","title":"Rimmel London 100% Waterproof Mascara 8ml - 001 Black Black","description":"\u003cdiv\u003e\n\u003ch1\u003eRimmel London 100% Waterproof Mascara 8ml – 001 Black Black\u003c\/h1\u003e \u003cp\u003eRimmel London 100% Waterproof Mascara in shade 001 Black Black is built for real life — rain, sweat, and long days won’t fade or smudge your lash look. This high-impact formula delivers dramatic, intensely black lashes with lasting hold, making it ideal for daily wear, events, or any moment you need your eyes to pop without worry.\u003c\/p\u003e \u003ch2\u003eKey Features\u003c\/h2\u003e\n\u003cul\u003e\n\u003cli\u003e100% Waterproof: reliable wear that resists water, humidity, and sweat for all-day confidence.\u003c\/li\u003e\n\u003cli\u003eIntense Volume \u0026amp; Definition: thickening formula plus a precision brush creates bold, defined lashes with deep black pigment.\u003c\/li\u003e\n\u003cli\u003eLong-Lasting: stays in place from morning to night without flaking or smudging, great for active lifestyles.\u003c\/li\u003e\n\u003cli\u003ePrecise Application: unique brush design coats lashes evenly from root to tip for a lifted, fanned-out effect.\u003c\/li\u003e\n\u003cli\u003eSmudge-Proof: designed to stay flawless through tears, humidity, and weather changes.\u003c\/li\u003e\n\u003cli\u003eSuitable for Sensitive Eyes: gentle enough for sensitive eyes and contact lens wearers while delivering standout results.\u003c\/li\u003e\n\u003c\/ul\u003e \u003ch2\u003eWhy Choose This Mascara\u003c\/h2\u003e\n\u003cp\u003eIf you’re after a standout lash look that withstands the elements, this Rimmel London waterproof mascara is engineered for endurance. The all-day formula locks in a rich, true-black finish without flaking, even during long events or outdoor activities. The precision brush ensures every lash is coated for maximum volume without clumps, while the waterproof barrier keeps your eyes looking clean and defined from sunup to sundown. For those with sensitive eyes or contact lens wearers, the gentle formulation offers comfortable wear without sacrificing performance.\u003c\/p\u003e \u003ch2\u003eHow to Use\u003c\/h2\u003e\n\u003cul\u003e\n\u003cli\u003eStart by curling your lashes with an eyelash curler to add lift and openness.\u003c\/li\u003e \u003cli\u003eOpen the mascara and remove any excess product from the wand to prevent clumps.\u003c\/li\u003e \u003cli\u003eFrom the base of your lashes, apply in a zigzag motion to ensure even coverage from root to tip.\u003c\/li\u003e \u003cli\u003eContinue applying to top and bottom lashes, layering as needed for more volume and length.\u003c\/li\u003e \u003cli\u003eAllow each coat to dry briefly before applying the next to maintain a smooth, smudge-free finish.\u003c\/li\u003e \u003cli\u003eTo remove, use an oil-based makeup remover that dissolves the waterproof formula with ease.\u003c\/li\u003e\n\u003c\/ul\u003e \u003cp\u003eDesigned for those who want bold, durable lashes without daily touch-ups, this mascara delivers a striking, all-day effect that remains true through rain, heat, and movement.\u003c\/p\u003e \u003cp\u003e\u003cstrong\u003eClosing message\u003c\/strong\u003e: Elevate your lash game with Rimmel London 100% Waterproof Mascara in 001 Black Black — a dependable, long-wearing, smudge-proof solution that delivers dramatic volume, deep black color, and comfortable wear for sensitive eyes. Key selling points: waterproof grip through weather and workouts, intense volume with precise application, long-lasting finish from dawn to dusk, and easy removal with oil-based makeup remover.\u003c\/p\u003e\n\u003c\/div\u003e","brand":"Rimmel","offers":[{"title":"Default Title","offer_id":55964379480395,"sku":"E110252","price":8.95,"currency_code":"GBP","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0854\/6392\/5067\/files\/1731875450-67714900.jpg?v=1763948919","url":"https:\/\/www.directbeauty.co.uk\/products\/rimmel-london-100-waterproof-mascara-8ml-001-black-black","provider":"Direct Beauty","version":"1.0","type":"link"}