{"product_id":"rimmel-london-rimmel-extra-super-lash-mascara-8ml-101-black","title":"Rimmel London Rimmel Extra Super Lash Mascara 8ml - 101 Black","description":"\u003cdiv\u003e\n\u003ch1\u003eRimmel London Extra Super Lash Mascara 8ml - 101 Black\u003c\/h1\u003e \u003cp\u003eExperience bold, defined lashes with Rimmel London Extra Super Lash Mascara in shade 101 Black. This iconic mascara delivers immediate drama—length, lift, and volume—while keeping lashes separated for a natural-to-dramatic look. The compact 8ml tube makes it ideal for quick daily routines or on-the-go touch-ups, and the lightweight formula wears comfortably all day.\u003c\/p\u003e \u003ch2\u003eKey Features\u003c\/h2\u003e\n\u003cul\u003e\n\u003cli\u003eBuildable formula that goes from natural definition to full-volume drama without clumping\u003c\/li\u003e\n\u003cli\u003ePrecision brush designed to reach every lash from root to tip, lifting and separating with each stroke\u003c\/li\u003e\n\u003cli\u003eRich true-black pigment for intense eye definition that complements any makeup look\u003c\/li\u003e\n\u003cli\u003eLightweight, comfortable wear that stays smooth and flexible through the day\u003c\/li\u003e\n\u003cli\u003eCompact 8ml tube that’s easy to stash in any makeup bag or travel case\u003c\/li\u003e\n\u003c\/ul\u003e \u003ch2\u003eWhy you should buy\u003c\/h2\u003e\n\u003cul\u003e\n\u003cli\u003eAffordable, reliable mascara from a trusted drugstore brand\u003c\/li\u003e\n\u003cli\u003eBuildable results let you tailor your lash look from subtle to statement-making\u003c\/li\u003e\n\u003cli\u003ePrecisely designed wand ensures quick application with minimal effort\u003c\/li\u003e\n\u003cli\u003eVibrant black shade enhances lash definition for all eye colors\u003c\/li\u003e\n\u003cli\u003eTravel-friendly packaging fits into busy schedules and weekend getaways\u003c\/li\u003e\n\u003c\/ul\u003e \u003ch2\u003eHow to use\u003c\/h2\u003e\n\u003cul\u003e\n\u003cli\u003eWipe excess product from the wand to prevent clumping\u003c\/li\u003e\n\u003cli\u003eWiggle the wand at the base of your lashes, then sweep upward to lift and lengthen\u003c\/li\u003e\n\u003cli\u003eApply a second coat for more volume once the first coat has set slightly\u003c\/li\u003e\n\u003cli\u003eUse the tip of the wand to coat and define lower lashes with a light touch\u003c\/li\u003e\n\u003cli\u003eLet the mascara dry briefly, then comb through with a clean spoolie if needed to separate lashes\u003c\/li\u003e\n\u003c\/ul\u003e \u003cp\u003e\u003cb\u003eClosing message:\u003c\/b\u003e Rimmel London Extra Super Lash Mascara 101 Black delivers bold, defined lashes with a buildable, clump-free formula and a precision wand that makes every day of makeup easier. Key selling points: rich true-black color, versatile buildability, comfortable wear, travel-friendly packaging, and the dependable performance you expect from Rimmel London.\u003c\/p\u003e\n\u003c\/div\u003e","brand":"Rimmel","offers":[{"title":"Default Title","offer_id":55964379545931,"sku":"E25566","price":6.25,"currency_code":"GBP","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0854\/6392\/5067\/files\/1632925438-78158300.jpg?v=1763948919","url":"https:\/\/www.directbeauty.co.uk\/products\/rimmel-london-rimmel-extra-super-lash-mascara-8ml-101-black","provider":"Direct Beauty","version":"1.0","type":"link"}