{"product_id":"rimmel-supercurler-24h-mascara-001-black","title":"Rimmel Supercurler 24H Mascara - 001 Black","description":"\u003cdiv\u003e\n\u003ch1\u003eRimmel Supercurler 24H Mascara - 001 Black\u003c\/h1\u003e \u003cp\u003eMeet the mascara engineered to lift, define, and hold curl from morning to night. Rimmel Supercurler 24H Mascara in 001 Black coats each lash with a smooth, buildable formula that dries quickly and stays put without weighing lashes down. The curved brush is designed to cradle every lash, delivering a wide-eyed effect with separation and length. Perfect for everyday wear or bold evening looks, this mascara provides noticeable definition while staying comfortable across long days.\u003c\/p\u003e \u003ch2\u003eKey Features\u003c\/h2\u003e\n\u003cul\u003e\n\u003cli\u003e24-hour curl retention with a smudge-resistant, flexible formula\u003c\/li\u003e\n\u003cli\u003eInnovative curved brush that lifts lashes from root to tip for an open-eye effect\u003c\/li\u003e\n\u003cli\u003eBuildable coverage for natural to dramatic lash results without clumping\u003c\/li\u003e\n\u003cli\u003eDeep, true black shade (001) for enhanced contrast and definition\u003c\/li\u003e\n\u003cli\u003eEasy removal with standard makeup remover, minimizing tugging on delicate lashes\u003c\/li\u003e\n\u003c\/ul\u003e \u003ch2\u003eWhy You Should Choose This Mascara\u003c\/h2\u003e\n\u003cp\u003eThis mascara stands out in a crowded market by focusing on true curl maintenance and lash lift. The curved brush targets each lash individually, helping to separate and lengthen without cake or smear, even in humid conditions or during wearers who blink frequently. The 001 Black shade provides rich pigment that enhances eye contrast on most skin tones, delivering a clear, defined look that photocopies well in photos and everyday lighting. If you value a low-maintenance routine that still delivers noticeable results, this mascara offers reliable performance with a simple, repeatable application.\u003c\/p\u003e \u003ch2\u003eHow to Use\u003c\/h2\u003e\n\u003cul\u003e\n\u003cli\u003eStart with clean, dry lashes and an optional eyelash curler for extra lift\u003c\/li\u003e\n\u003cbr\u003e\u003cbr\u003e\n\u003cli\u003eWiggle the curved brush at the base of lashes, then sweep upward to coat from root to tip\u003c\/li\u003e\n\u003cbr\u003e\u003cbr\u003e\n\u003cli\u003eApply a second coat to deepen curl and length, focusing on the outer lashes for a wider-eyed effect\u003c\/li\u003e\n\u003cbr\u003e\u003cbr\u003e\n\u003cli\u003eLet the mascara set for a moment to maximize curl before blinking\u003c\/li\u003e\n\u003cbr\u003e\u003cbr\u003e\n\u003cli\u003eIf needed, lightly comb through lashes with a clean spoolie to separate any clusters\u003c\/li\u003e\n\u003c\/ul\u003e \u003ch2\u003eClosing\u003c\/h2\u003e\n\u003cp\u003eRimmel Supercurler 24H Mascara delivers durable curl, defined lashes, and rich black pigment with a straightforward, reliable application. It’s a practical choice for day-to-night looks, offering comfortable wear, easy removal, and noticeable lift without compromising lash health. Elevate your eye game with a mascara that keeps up with your schedule and your style.\u003c\/p\u003e \u003cul\u003e\n\u003cli\u003eLong-lasting curl that stays put from morning to night\u003c\/li\u003e\n\u003cli\u003eSmudge-resistant formula suitable for busy days and humid weather\u003c\/li\u003e\n\u003cli\u003eGentle removal that minimizes tugging and lash stress\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e","brand":"Rimmel","offers":[{"title":"Default Title","offer_id":55964380627275,"sku":"B102927","price":9.5,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0854\/6392\/5067\/files\/1620036900-75172500.jpg?v=1763948923","url":"https:\/\/www.directbeauty.co.uk\/products\/rimmel-supercurler-24h-mascara-001-black","provider":"Direct Beauty","version":"1.0","type":"link"}