{"product_id":"shiseido-concentrate-soft-lotion-150ml","title":"Shiseido Concentrate Soft. Lotion 150ml","description":"\u003cdiv\u003e\n\u003ch1\u003eShiseido Concentrate Soft Lotion 150ml\u003c\/h1\u003e \u003cp\u003eMeet a cornerstone of a refined skincare routine: Shiseido Concentrate Soft Lotion. This lightweight hydrating emulsion is designed to replenish moisture after cleansing, balance the skin’s surface, and create a supple canvas for subsequent serums and creams. Housed in a generous 150ml bottle, it provides enduring hydration without weight, making it an ideal daily step for a balanced, comfortable complexion.\u003c\/p\u003e \u003ch2\u003eKey features\u003c\/h2\u003e\n\u003cul\u003e\n\u003cli\u003eLightweight, fast-absorbing texture that layers smoothly with serums, essences, and creams\u003c\/li\u003e \u003cli\u003eIntense yet breathable hydration that helps improve skin suppleness and appear more even\u003c\/li\u003e \u003cli\u003eSoftening, comforting feel that leaves skin silky without a greasy finish\u003c\/li\u003e \u003cli\u003eBalanced formulation designed to prep skin for the next steps in a skincare routine\u003c\/li\u003e \u003cli\u003eGenerous 150ml bottle for extended daily use and consistent results\u003c\/li\u003e\n\u003c\/ul\u003e \u003ch2\u003eBenefits for your skin\u003c\/h2\u003e\n\u003cp\u003eConcentrate Soft Lotion acts as a moisture-replenishing bridge between cleansing and treatment steps. It helps to restore the skin’s natural moisture balance, supports a smoother texture, and enhances the effectiveness of subsequent serums and creams. The result is a more comfortable, resilient complexion that’s ready to receive targeted treatments and makeup application.\u003c\/p\u003e \u003ch2\u003eWho this is ideal for\u003c\/h2\u003e\n\u003cp\u003eIdeal for those seeking a lightweight yet effective hydrating step in their routine, especially after cleansing and toning. Perfect for people looking to maintain skin suppleness throughout the day and prepare their skin for the next active products in their regimen. Suitable for most skin types seeking a non-greasy, comfortable layer of moisture.\u003c\/p\u003e \u003ch2\u003eHow to use\u003c\/h2\u003e\n\u003cul\u003e\n\u003cli\u003eAfter cleansing and toning, dispense a small amount onto the fingertips or palm.\u003c\/li\u003e \u003cli\u003eWarm the lotion between your hands and press gently onto the face, starting from the center outward.\u003c\/li\u003e \u003cli\u003ePat and smooth until fully absorbed, paying attention to any dry areas around the nose and cheeks.\u003c\/li\u003e \u003cli\u003eFollow with your chosen serum and moisturizer to seal in hydration.\u003c\/li\u003e \u003cli\u003eUse twice daily, morning and night, as part of your regular skincare routine.\u003c\/li\u003e\n\u003c\/ul\u003e \u003ch2\u003eWhy choose Shiseido Concentrate Soft Lotion\u003c\/h2\u003e\n\u003cp\u003eShiseido’s expertise in hydration delivers a lotion that respects the skin’s balance while delivering a lasting, comfortable moisture layer. This product stands out for its combination of a lightweight feel and effective hydration, making it a reliable base in your routine that complements serums, essences, and creams without adding heaviness. The 150ml size offers lasting value, reducing the need for frequent repurchases while supporting consistent daily use. It’s a thoughtful choice for building a coordinated skincare ritual that emphasizes plumpness, resilience, and a smooth canvas for makeup.\u003c\/p\u003e \u003ch2\u003eClosing message\u003c\/h2\u003e\n\u003cp\u003e\u003cb\u003eKey selling points:\u003c\/b\u003e a luxuriously lightweight hydrating lotion that preps skin for treatment steps, non-greasy finish, multi-step compatibility, generous 150ml bottle, trusted Shiseido quality. Integrate it into your daily routine for consistently hydrated, smoother-feeling skin that’s ready for serums and creams.\u003c\/p\u003e\n\u003c\/div\u003e","brand":"Shiseido","offers":[{"title":"Default Title","offer_id":55963855585611,"sku":"V102203","price":31.5,"currency_code":"GBP","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0854\/6392\/5067\/files\/1533218327-85820200.jpg?v=1763948315","url":"https:\/\/www.directbeauty.co.uk\/products\/shiseido-concentrate-soft-lotion-150ml","provider":"Direct Beauty","version":"1.0","type":"link"}