{"product_id":"shiseido-imperiallash-mascara-ink-01-black","title":"Shiseido Imperiallash Mascara ink - 01 Black","description":"\u003cdiv\u003e\n\u003ch1\u003eShiseido Imperiallash Mascara Ink – 01 Black\u003c\/h1\u003e \u003cp\u003eExperience a lash transformation with Shiseido Imperiallash Mascara Ink in shade 01 Black. This mascara is designed to deliver deep black pigment, intense definition, and a clean, clump-free finish that holds throughout the day.\u003c\/p\u003e \u003ch2\u003eKey Features\u003c\/h2\u003e \u003cul\u003e\n\u003cli\u003eRich, true-black pigment for dramatic lash impact\u003c\/li\u003e \u003cli\u003eBuildable formula from natural definition to full, voluminous lashes\u003c\/li\u003e \u003cli\u003ePrecision brush designed to separate, coat, and define each lash\u003c\/li\u003e \u003cli\u003eSmooth, glide-on application with minimal clumping\u003c\/li\u003e \u003cli\u003eLong-wearing hold that resists flaking and smudging\u003c\/li\u003e \u003cli\u003eLightweight feel for all-day comfort without stiffness\u003c\/li\u003e\n\u003c\/ul\u003e \u003ch2\u003eWhy choose Shiseido Imperiallash Mascara Ink – 01 Black\u003c\/h2\u003e \u003cp\u003eShiseido’s Imperiallash Mascara Ink is crafted for discerning eyes that want a high-impact, sophisticated look. The shade 01 Black delivers a deep, intense finish ideal for evening wear or photos, while the formula remains comfortable enough for daily use. The wand and brush are engineered to grab even the tiniest lashes at the inner corners, creating a wide-eyed effect with separation. This mascara pairs well with both lightweight daytime makeup and bolder evening looks, so you can switch from office-ready to night-out with a single coat or buildable layers.\u003c\/p\u003e \u003ch2\u003eHow to use\u003c\/h2\u003e \u003cul\u003e\n\u003cli\u003eStart at the base of the upper lashes and slowly sweep the brush upward to the tips, wiggling slightly at the root to lift each lash.\u003c\/li\u003e \u003cli\u003eApply a second coat to build volume, focusing on the center and outer lashes for a more opened eye appearance.\u003c\/li\u003e \u003cli\u003eFor a natural look on lower lashes, use a light touch with the tip of the wand.\u003c\/li\u003e \u003cli\u003eLet the mascara dry briefly between coats to reduce clumping and maximize definition.\u003c\/li\u003e \u003cli\u003eFinish with gentle removal using your usual eye makeup remover to avoid tugging delicate eye skin.\u003c\/li\u003e\n\u003c\/ul\u003e \u003cp\u003e\u003cb\u003eClosing note:\u003c\/b\u003e Shiseido Imperiallash Mascara Ink – 01 Black combines intense pigment with precise application, delivering defined, sculpted lashes that hold their shape all day. Its buildable formula lets you tailor your look from subtle to dramatic, making it a versatile staple in any makeup bag. Key selling points: iconic brand heritage, deep-black pigment for impact, precision wand for lash-by-lash definition, and comfortable, long-wearing wear without compromise.\u003c\/p\u003e\n\u003c\/div\u003e","brand":"Shiseido","offers":[{"title":"Default Title","offer_id":55964104622411,"sku":"B149097","price":31.95,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0854\/6392\/5067\/files\/1686304386-17868900.png?v=1763948555","url":"https:\/\/www.directbeauty.co.uk\/products\/shiseido-imperiallash-mascara-ink-01-black","provider":"Direct Beauty","version":"1.0","type":"link"}