{"product_id":"shiseido-intensive-treatment-hair-mask-200ml","title":"Shiseido Intensive Treatment Hair Mask 200ml","description":"\u003cdiv\u003e\n\u003ch1\u003eShiseido Intensive Treatment Hair Mask 200ml\u003c\/h1\u003e\n\u003cp\u003eShiseido's Intensive Treatment Hair Mask (200 ml) is a high-performance deep conditioning treatment designed to rescue dry, damaged hair and restore its natural vitality. The rich, luxuriously creamy formula delivers targeted moisture to each strand, nourishes from root to tip, and helps protect against everyday styling stress. With regular use, you’ll notice improved smoothness, easier detangling, and a healthy-looking shine that lasts beyond wash day.\u003c\/p\u003e \u003ch2\u003eKey features\u003c\/h2\u003e\n\u003cul\u003e\n\u003cli\u003eDeeply nourishes and repairs dry, damaged hair fibers from the inside out, restoring strength and resilience.\u003c\/li\u003e\n\u003cli\u003eSeals the cuticle for a smooth surface that resists frizz and reduces tangling during combing.\u003c\/li\u003e\n\u003cli\u003eImproves manageability and elasticity, helping to prevent breakage during styling and heat exposure.\u003c\/li\u003e\n\u003cli\u003eLeaves hair feeling soft and lightweight with a natural-looking shine that doesn’t weigh hair down.\u003c\/li\u003e\n\u003cli\u003eColor-safe and suitable for chemically treated hair, helping to maintain color vibrancy between salon visits.\u003c\/li\u003e\n\u003cli\u003eRich, creamy texture that spreads easily and rinses cleanly for a spa-like experience at home.\u003c\/li\u003e\n\u003c\/ul\u003e \u003ch2\u003eWhy you should choose\u003c\/h2\u003e\n\u003cp\u003eIf you struggle with dry ends, breakage, or dull-looking strands, this mask provides a targeted solution. The formula combines deeply conditioning emollients with conditioning polymers to rebuild surface strength, so your hair becomes more resilient to heat styling and environmental stress. It’s designed for a simple routine: cleanse, treat, rinse, and style—without leaving a heavy residue. For color-treated hair, maintaining moisture is essential to preserve vibrancy, and this mask helps you extend time between salon visits by keeping strands healthier longer.\u003c\/p\u003e \u003ch2\u003eHow to use\u003c\/h2\u003e\n\u003cul\u003e\n\u003cli\u003eAfter shampooing, gently squeeze out excess water and apply a generous amount from mid-lengths to ends, avoiding the scalp.\u003c\/li\u003e\n\u003cli\u003eLeave on for 5–10 minutes for standard conditioning; for intense repair, leave 12–15 minutes and cover with a warm towel or shower cap to boost penetration.\u003c\/li\u003e\n\u003cli\u003eRinse thoroughly with lukewarm water until the product scent is gone and your hair feels smooth.\u003c\/li\u003e\n\u003cli\u003eFor best results, use 1–2 times per week or as needed, depending on hair condition and climate.\u003c\/li\u003e\n\u003cli\u003eFollow with a leave-in conditioner or styling product if desired to lock in moisture and protect against heat.\u003c\/li\u003e\n\u003c\/ul\u003e \u003ch2\u003eClosing\u003c\/h2\u003e\n\u003cp\u003e\u003cb\u003eKey selling points:\u003c\/b\u003e salon-quality conditioning at home, targeted repair for dry and damaged hair, color-safe formula that helps preserve vibrancy, lightweight and non-greasy finish, simple weekly routine, suitable for all hair types.\u003c\/p\u003e\n\u003c\/div\u003e","brand":"Shiseido","offers":[{"title":"Default Title","offer_id":55963355578699,"sku":"B1958","price":176.75,"currency_code":"GBP","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0854\/6392\/5067\/files\/1503747177-15179600.jpg?v=1763947525","url":"https:\/\/www.directbeauty.co.uk\/products\/shiseido-intensive-treatment-hair-mask-200ml","provider":"Direct Beauty","version":"1.0","type":"link"}