{"product_id":"shiseido-natural-eyebrown-pencil-br704-ash-blond","title":"Shiseido Natural Eyebrown Pencil Br704 Ash Blond","description":"\u003cdiv\u003e\n\u003ch1\u003eShiseido Natural Eyebrow Pencil BR704 Ash Blond\u003c\/h1\u003e \u003cp\u003eDiscover naturally defined brows with Shiseido’s Natural Eyebrow Pencil in BR704 Ash Blond. This shade is tailored for cool-blonde and lighter brown tones, delivering a soft, ashy tint that blends seamlessly with ash undertones. The formula provides precise, hair-like application that lets you build from a subtle enhancement to a fuller, more sculpted shape without looking drawn-on. Designed for everyday wear, this pencil helps brows stay defined from morning routines to evening plans with a natural finish that complements cool complexions and lighter hair colors.\u003c\/p\u003e \u003ch2\u003eKey Features\u003c\/h2\u003e\n\u003cul\u003e\n\u003cli\u003eShade BR704 Ash Blond is formulated to flatter cool blond and light brown hair with an ashy, neutral tone that avoids warm, orange hues.\u003c\/li\u003e\n\u003cbr\u003e\u003cbr\u003e\n\u003cli\u003eSlim, precise tip enables hair-like strokes for meticulous brow definition.\u003c\/li\u003e\n\u003cbr\u003e\u003cbr\u003e\n\u003cli\u003eBuildable color that lets you start with a soft natural fill and layer for more structure as needed.\u003c\/li\u003e\n\u003cbr\u003e\u003cbr\u003e\n\u003cli\u003eCreamy yet firm texture that glides on smoothly and adheres well to brows for reliable wear throughout the day.\u003c\/li\u003e\n\u003cbr\u003e\u003cbr\u003e\n\u003cli\u003eCompact, travel-friendly design makes it easy to touch up on the go without sacrificing control.\u003c\/li\u003e\n\u003cbr\u003e\u003cbr\u003e\n\u003cli\u003eBalanced formulation that blends with existing brow hairs for a cohesive, natural look.\u003c\/li\u003e\n\u003cbr\u003e\u003cbr\u003e\n\u003c\/ul\u003e \u003ch2\u003eHow to Use\u003c\/h2\u003e\n\u003cul\u003e\n\u003cli\u003eBegin with clean, dry brows. Gently brush the hairs into place to reveal your natural shape.\u003c\/li\u003e\n\u003cbr\u003e\u003cbr\u003e\n\u003cli\u003eUsing short, feather-light strokes, apply along the lower brow line and in sparse areas to mimic real hairs.\u003c\/li\u003e\n\u003cbr\u003e\u003cbr\u003e\n\u003cli\u003eLayer color gradually to reach your desired intensity, focusing on the arch and tail for balanced framing.\u003c\/li\u003e\n\u003cbr\u003e\u003cbr\u003e\n\u003cli\u003eBlend edges with a clean brush, spoolie, or fingertip to soften lines and create a seamless finish.\u003c\/li\u003e\n\u003cbr\u003e\u003cbr\u003e\n\u003cli\u003eOptional: set with a clear brow gel for extra hold and longevity throughout the day.\u003c\/li\u003e\n\u003cbr\u003e\u003cbr\u003e\n\u003c\/ul\u003e \u003ch2\u003eWhy Choose Shiseido Natural Eyebrow Pencil BR704 Ash Blond\u003c\/h2\u003e\n\u003cp\u003eThis pencil stands out for its shade precision, allowing cool-toned blondes and ash-toned brows to achieve a natural, undetectable finish. The buildable formula empowers you to control the level of definition—from barely-there enhancement to defined arches—without harsh lines. The compact design and reliable wear make it ideal for daily use, quick touch-ups, and travel. If you want brows that look like real hairs rather than drawn-on edges, BR704 Ash Blond is a thoughtful, high-performance choice that complements light skin tones and cooler hair colors.\u003c\/p\u003e \u003cp\u003e\u003cb\u003eWhy you should buy\u003c\/b\u003e BR704 Ash Blond delivers a true ash-toned match for cool-blonde hair, a precise tip for realistic strokes, and a creamy, blendable texture that builds from natural to defined. Its dependable wear helps brows stay present all day, while the portable size makes on-the-go grooming effortless. Paired with light, natural makeup, it creates a harmonious, polished look without sacrificing authenticity.\u003c\/p\u003e \u003cp\u003e\u003cb\u003eKey Selling Points:\u003c\/b\u003e Natural ash shade tailored for cool blondes, Precise hair-like stroke capability, Buildable color for versatile looks, Long-lasting wear with a comfortable feel, Travel-friendly and easy to carry, Subtle, natural finish that complements cool complexions.\u003c\/p\u003e\n\u003c\/div\u003e","brand":"Shiseido","offers":[{"title":"Default Title","offer_id":55963172274507,"sku":"B2136","price":21.25,"currency_code":"GBP","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0854\/6392\/5067\/files\/1500898774-08782800.jpg?v=1763947311","url":"https:\/\/www.directbeauty.co.uk\/products\/shiseido-natural-eyebrown-pencil-br704-ash-blond","provider":"Direct Beauty","version":"1.0","type":"link"}