{"product_id":"shiseido-perfect-refining-foundation-spf15-i40-natural-fair-ivory-30ml","title":"Shiseido Perfect Refining Foundation SPF15 - I40 Natural Fair Ivory 30ml","description":"\u003cdiv\u003e\n\u003ch1\u003eShiseido Perfect Refining Foundation SPF15 - I40 Natural Fair Ivory 30ml\u003c\/h1\u003e \u003cp\u003eExperience a foundation that disappears into your skin, delivering a flawless, natural finish while addressing uneven texture with comfort and confidence. Shiseido Perfect Refining Foundation is a silky, liquid formula designed to blend effortlessly, smoothing visible pores, concealing blemishes, and delivering even coverage that lasts from morning through the day. The non-comedogenic, dermatologist-tested composition means you get a refined complexion without clogging pores or irritation.\u003c\/p\u003e \u003ch2\u003eWho it’s for\u003c\/h2\u003e\n\u003cp\u003eIdeal for those seeking light to medium, buildable coverage with a natural, skin-like glow. The I40 Natural Fair Ivory shade is tailored for fair-to-light skin tones with warm undertones, helping the base read as part of your complexion rather than sitting on top of it. Suitable for normal, combination, and oil-prone skin types who want a breathable, long-wearing foundation that erases texture and evens out tone.\u003c\/p\u003e \u003ch2\u003eKey Features\u003c\/h2\u003e\n\u003cul\u003e\n\u003cli\u003eSilky liquid texture that blends smoothly from the center of the face outward for seamless coverage.\u003c\/li\u003e\n\u003cli\u003eInstantly minimizes the appearance of pores, blemishes, scars, and rough patches for a refined complexion.\u003c\/li\u003e\n\u003cli\u003eBuildable coverage that transitions from sheer to moderate without heaviness or caking.\u003c\/li\u003e\n\u003cli\u003eLong-wearing finish designed to maintain color and smoothness throughout the day.\u003c\/li\u003e\n\u003cli\u003eNon-comedogenic formula and dermatologist-tested for safer, everyday use.\u003c\/li\u003e\n\u003cli\u003eSPF 15 protection adds a basic shield against daily sun exposure as part of your routine.\u003c\/li\u003e\n\u003c\/ul\u003e \u003ch2\u003eHow to Use\u003c\/h2\u003e\n\u003cul\u003e\n\u003cli\u003eShake well before use to evenly distribute pigments and slip.\u003c\/li\u003e\n\u003cli\u003eApply after skincare, starting with a small amount at the center of the face.\u003c\/li\u003e\n\u003cli\u003eBlend outward from the center using fingertips, a brush, or a damp sponge for a natural edge.\u003c\/li\u003e\n\u003cli\u003eBuild coverage in areas needing more correction while blending borders for a seamless transition to the neck.\u003c\/li\u003e\n\u003cli\u003eSet with a light dusting of powder if you want a matte finish or longer wear.\u003c\/li\u003e\n\u003c\/ul\u003e \u003ch2\u003eWhy choose Shiseido Perfect Refining Foundation\u003c\/h2\u003e\n\u003cp\u003eThis foundation stands out for its skin-first approach: a refined texture that glides on and blends into your natural skin tone, delivering a professional finish without compromising comfort. The I40 Natural Fair Ivory shade provides a harmonious fit for light skin with subtle warmth, helping the base harmonize with your undertones rather than masking them. The formula targets texture—pores, scars, and roughness—while offering buildable coverage that still reads as your skin. Coupled with non-comedogenic performance and dermatologist-tested reassurance, it’s designed for everyday wear and special occasions alike, making it a reliable staple in your makeup routine.\u003c\/p\u003e \u003cp\u003eKey benefits include precise shade alignment, a natural-looking finish, comfortable all-day wear, and safe skin interaction, plus SPF 15 to complement your sun protection routine.\u003c\/p\u003e \u003ch2\u003eClosing note\u003c\/h2\u003e\n\u003cp\u003eChoose Shiseido Perfect Refining Foundation for a dependable, skin-friendly base that enhances radiance without masking your natural texture. Key selling points: accurate I40 Natural Fair Ivory shade, non-comedogenic and dermatologist-tested, buildable medium coverage, seamless blending for a natural look, and SPF15 to round out daily protection.\u003c\/p\u003e\n\u003c\/div\u003e","brand":"Shiseido","offers":[{"title":"Default Title","offer_id":55964393832779,"sku":"SHI10746","price":176.75,"currency_code":"GBP","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0854\/6392\/5067\/files\/1342397143-45465600.jpg?v=1763948942","url":"https:\/\/www.directbeauty.co.uk\/products\/shiseido-perfect-refining-foundation-spf15-i40-natural-fair-ivory-30ml","provider":"Direct Beauty","version":"1.0","type":"link"}