{"product_id":"shiseido-sports-bb-waterproof-spf50-medium-30ml","title":"Shiseido Sports BB Waterproof SPF50 Medium 30ml","description":"\u003cdiv\u003e\n\u003ch1\u003eShiseido Sports BB Waterproof SPF50 Medium 30ml\u003c\/h1\u003e \u003cp\u003eShiseido Sports BB Waterproof SPF50 Medium 30ml is a high-performance multifunction makeup designed for active lifestyles. This waterproof BB cream delivers comfortable medium coverage while safeguarding skin from sun exposure during outdoor workouts and daily sports activities. The sweat-resistant formula stays put through heat and humidity, helping you achieve a natural, even complexion without the heaviness of traditional foundations.\u003c\/p\u003e \u003cp\u003eEngineered for movement, it blends seamlessly into the skin, minimizes shine, and evens tone with a lightweight finish. The compact 30ml tube is ideal for gym bags, backpacks, or travel kits, making touch-ups convenient between sessions or on the go.\u003c\/p\u003e \u003ch2\u003eKey Features\u003c\/h2\u003e\n\u003cul\u003e\n\u003cli\u003eBroad-spectrum SPF50 sunscreen protects against UVA\/UVB rays during outdoor activity. \u003cbr\u003e\u003cbr\u003e\n\u003c\/li\u003e\n\u003cli\u003eWaterproof and sweat-resistant formula stays in place through workouts, heat, and humidity. \u003cbr\u003e\u003cbr\u003e\n\u003c\/li\u003e\n\u003cli\u003eMedium coverage that evens skin tone while preserving a natural texture. \u003cbr\u003e\u003cbr\u003e\n\u003c\/li\u003e\n\u003cli\u003eLightweight, breathable texture dries quickly for a comfortable all-day wear. \u003cbr\u003e\u003cbr\u003e\n\u003c\/li\u003e\n\u003cli\u003eMatte-to-satin finish reads true in person and in photographs. \u003cbr\u003e\u003cbr\u003e\n\u003c\/li\u003e\n\u003cli\u003eTravel-friendly 30 ml tube fits easily into bags for on-the-go application. \u003cbr\u003e\u003cbr\u003e\n\u003c\/li\u003e\n\u003c\/ul\u003e \u003cp\u003eIdeal for: active runners, gym-goers, outdoor enthusiasts, and anyone seeking sun protection with a natural, healthy-looking complexion on busy days. The medium shade is formulated to blend smoothly with a range of medium-toned skin tones, offering a balanced base without a heavy makeup feel.\u003c\/p\u003e \u003ch2\u003eWhy choose Shiseido Sports BB Waterproof SPF50 Medium\u003c\/h2\u003e\n\u003cp\u003eFor people with an active daily routine, this BB cream combines skincare benefits with makeup performance in one tube. The waterproof, sweat-resistant formula ensures your coverage remains intact through workouts, while SPF50 provides reliable protection from sun exposure. Its medium coverage delivers an even complexion without masking natural skin texture, making it ideal for sports, outdoor events, and long days outdoors. The lightweight finish minimizes excess oil and helps you maintain a fresh, natural look from warm-up to cooldown. Plus, the compact 30 ml design makes it a practical choice for travel, gym bags, or purses so you can reapply with ease whenever needed.\u003c\/p\u003e \u003ch2\u003eHow to use\u003c\/h2\u003e\n\u003cul\u003e\n\u003cli\u003eStart with clean, moisturized skin; dispense a small amount onto the back of your hand. \u003cbr\u003e\u003cbr\u003e\n\u003c\/li\u003e\n\u003cli\u003eDot the product onto the center of your face (forehead, cheeks, chin) and blend outward with fingertips, a brush, or a damp sponge for an even finish. \u003cbr\u003e\u003cbr\u003e\n\u003c\/li\u003e\n\u003cli\u003eLayer in light passes to build medium coverage only where you want more correction. \u003cbr\u003e\u003cbr\u003e\n\u003c\/li\u003e\n\u003cli\u003eIf you’ll be outdoors for extended periods, reapply sunscreen as needed and consider re-applying the BB cream to maintain coverage. \u003cbr\u003e\u003cbr\u003e\n\u003c\/li\u003e\n\u003cli\u003eSet with a translucent powder if you anticipate humidity or shine for a longer wear. \u003cbr\u003e\u003cbr\u003e\n\u003c\/li\u003e\n\u003cli\u003eFinish with your regular skincare routine and any additional makeup products you use for your desired look. \u003cbr\u003e\u003cbr\u003e\n\u003c\/li\u003e\n\u003c\/ul\u003e \u003cp\u003e\u003cb\u003eClosing note:\u003c\/b\u003e Shiseido Sports BB Waterproof SPF50 Medium is the reliable choice for active days. Key selling points: durable waterproof protection, high SPF50 sun defense, natural medium coverage, lightweight breathable feel, and a compact 30 ml tube for effortless on-the-go application. It’s the smart fusion of skincare and makeup that keeps up with your training and outdoor adventures. \u003c\/p\u003e\n\u003c\/div\u003e","brand":"Shiseido","offers":[{"title":"Default Title","offer_id":53616132751691,"sku":"E238146587","price":30.95,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0854\/6392\/5067\/files\/1686231959-21687800.png?v=1760753134","url":"https:\/\/www.directbeauty.co.uk\/products\/shiseido-sports-bb-waterproof-spf50-medium-30ml","provider":"Direct Beauty","version":"1.0","type":"link"}