{"product_id":"shiseido-stick-foundation-spf15-10g-natural-fair-ivory-i40","title":"Shiseido Stick Foundation SPF15 10G Natural - Fair Ivory I40","description":"\u003cdiv\u003e\n\u003ch1\u003eShiseido Stick Foundation SPF15 10G Natural – Fair Ivory I40\u003c\/h1\u003e \u003cp\u003eExperience a creamy, portable foundation that glides on effortlessly, delivering medium coverage with a lustrous, natural finish. Designed to care for your skin while you wear it, this stick foundation combines skincare benefits with reliable makeup performance in a compact 10-gram format. Suitable for all skin types and ideal for on-the-go touch-ups, it’s the go-to choice for a quick, polished complexion.\u003c\/p\u003e \u003ch2\u003eKey features\u003c\/h2\u003e\n\u003cul\u003e\n\u003cli\u003e\n\u003cb\u003ePortable cream foundation\u003c\/b\u003e in a retractable stick that delivers mess-free touch-ups anywhere.\u003c\/li\u003e \u003cli\u003e\n\u003cb\u003eMedium coverage\u003c\/b\u003e that builds to even skin tone while preserving skin texture for a natural look.\u003c\/li\u003e \u003cli\u003e\n\u003cb\u003eLong-lasting wear\u003c\/b\u003e that stays comfortable from morning to evening without caking or fading.\u003c\/li\u003e \u003cli\u003e\n\u003cb\u003eNatural lustrous finish\u003c\/b\u003e for healthy-looking radiance that reads well in person and in photos.\u003c\/li\u003e \u003cli\u003e\n\u003cb\u003eSPF 15-18 protection\u003c\/b\u003e provides everyday sun defense for routine outdoor exposure.\u003c\/li\u003e \u003cli\u003e\n\u003cb\u003eMulti-Nutrient Factor moisturizer\u003c\/b\u003e offers hydration and helps minimize dryness, enhancing comfort throughout the day.\u003c\/li\u003e \u003cli\u003e\n\u003cb\u003eShade Fair Ivory I40\u003c\/b\u003e is tailored for fair skin with cool-neutral undertones, delivering a balanced, true-to-tone match.\u003c\/li\u003e \u003cli\u003e\n\u003cb\u003eConceals fine lines and imperfections\u003c\/b\u003e while maintaining a lightweight, skin-like texture for a smoother appearance.\u003c\/li\u003e\n\u003c\/ul\u003e \u003ch2\u003eWhy this foundation stands apart\u003c\/h2\u003e\n\u003cp\u003eUnlike traditional liquid formulas, this stick offers precise application and control for targeted coverage or full-face blending without creasing. The built-in skincare complex keeps skin hydrated, reducing the look of dryness that can emphasize fine lines. Its compact, travel-friendly design makes it easy to carry and use anywhere, turning a quick touch-up into a confident, polished finish in seconds. The shade I40 Fair Ivory ensures a harmonious match for light complexions, delivering a natural look that won’t read as makeup-heavy on camera.\u003c\/p\u003e \u003ch2\u003eWho this product is ideal for\u003c\/h2\u003e\n\u003cp\u003ePerfect for professionals, students, travelers, and anyone who wants fast, reliable coverage with skincare benefits. Great for those who prefer a portable, mess-free makeup solution that offers a luminous finish rather than a flat matte. Suitable for all skin types, especially those who appreciate hydration and a radiance-enhancing, skin-like appearance.\u003c\/p\u003e \u003ch2\u003eHow to use\u003c\/h2\u003e\n\u003cul\u003e\n\u003cli\u003eStart with clean, moisturized skin; apply after sunscreen to maintain daily protection with a comfortable base.\u003c\/li\u003e \u003cli\u003eGently sweep the stick over areas needing coverage (cheeks, forehead, chin, and under-eye circles).\u003c\/li\u003e \u003cli\u003eBlend with fingertips, a sponge, or a brush until the color melts seamlessly into your skin; layer gradually for more coverage where needed.\u003c\/li\u003e \u003cli\u003eLightly dust with translucent powder if you have oilier areas or prefer a matte finish without dulling the glow.\u003c\/li\u003e \u003cli\u003eCarry the stick for quick mid-day touch-ups to refresh coverage and maintain a natural radiance.\u003c\/li\u003e \u003cli\u003eAvoid piling product in one spot to prevent heaviness or texture buildup; blend to keep a smooth, skin-like result.\u003c\/li\u003e\n\u003c\/ul\u003e \u003cp\u003eClosing message: Embrace a smart fusion of skincare and makeup with this Shiseido Stick Foundation. Expect buildable medium coverage, a luminous finish, everyday SPF, and hydrating benefits packaged in a portable 10g stick that fits effortlessly into any routine. Key selling points: travel-friendly design, precise on-the-go application, skin-friendly hydration, shade-accurate for Fair Ivory tones, and a natural glow that enhances complexion without masking texture.\u003c\/p\u003e\n\u003c\/div\u003e","brand":"Shiseido","offers":[{"title":"Default Title","offer_id":55965781688651,"sku":"SHI53306","price":176.75,"currency_code":"GBP","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0854\/6392\/5067\/files\/1597916217-37608500.jpg?v=1763951542","url":"https:\/\/www.directbeauty.co.uk\/products\/shiseido-stick-foundation-spf15-10g-natural-fair-ivory-i40","provider":"Direct Beauty","version":"1.0","type":"link"}