{"product_id":"shu-uemura-m-rusty-red-gel-pencil-0-08g","title":"Shu Uemura M Rusty Red Gel Pencil 0.08G","description":"\u003cdiv\u003e\n\u003ch1\u003eShu Uemura M Rusty Red Gel Pencil 0.08G\u003c\/h1\u003e \u003cp\u003eDiscover a precise, long-wearing eyeliner precision tool crafted by Shu Uemura. The M Rusty Red Gel Pencil delivers a rich, coppery-red shade with a soft metallic finish, designed to define and elevate eyes with effortless control. Its compact 0.08 g format makes it ideal for on-the-go touch-ups without sacrificing performance or color payoff.\u003c\/p\u003e \u003ch2\u003eProduct Overview\u003c\/h2\u003e\n\u003cp\u003eThe gel pencil formula glides on smoothly, offering intense color in a single stroke while minimizing tugging on delicate eyelid skin. Waterproof and smudge-resistant, it resists transfer through humid days, workouts, and busy schedules. The fragrance-free design makes it suitable for sensitive eyes and contact lens wearers, ensuring comfortable all-day wear.\u003c\/p\u003e \u003ch2\u003eKey Features\u003c\/h2\u003e\n\u003cul\u003e\n\u003cli\u003e\n\u003cb\u003eGel-powder hybrid formula\u003c\/b\u003e delivers rich color payoff in a single stroke with minimal tug.\u003c\/li\u003e\n\u003cli\u003e\n\u003cb\u003eWaterproof and smudge-resistant\u003c\/b\u003e finish that stays put from morning to night.\u003c\/li\u003e\n\u003cli\u003e\n\u003cb\u003eSoft, creamy glide\u003c\/b\u003e for smooth application without pulling delicate eyelid skin.\u003c\/li\u003e\n\u003cli\u003e\n\u003cb\u003eTravel-friendly 0.08 g size\u003c\/b\u003e for precise on-the-go touch-ups.\u003c\/li\u003e\n\u003cli\u003e\n\u003cb\u003eFragrance-free\u003c\/b\u003e formula designed for sensitive eyes and contact lens wearers.\u003c\/li\u003e\n\u003cli\u003e\n\u003cb\u003eShade: Rusty Red\u003c\/b\u003e a warm, metallic copper-inflected red that flatters a wide range of skin tones.\u003c\/li\u003e\n\u003c\/ul\u003e \u003ch2\u003eWhy This Shade Works\u003c\/h2\u003e\n\u003cp\u003eRusty Red blends the warmth of copper with the depth of red to create a versatile eyeliner that transitions effortlessly from day to night. It enhances green, brown, and hazel eyes, and pairs beautifully with neutral or smoky eyeshadow palettes. Use it to define the lash line for subtle structure, or smudge along the upper lid for a soft, sultry effect. The metallic undertone catches light for a gentle glow that adds dimension without overpowering the look.\u003c\/p\u003e \u003ch2\u003eIdeal For\u003c\/h2\u003e\n\u003cul\u003e\n\u003cli\u003eAnyone seeking a sophisticated warm-red eyeliner with lasting power.\u003c\/li\u003e\n\u003cli\u003eThose with oily lids or humid climates, looking for a long-wearing option that resists smudging.\u003c\/li\u003e\n\u003cli\u003eAnyone who prefers a fragrance-free formula for sensitive eyes or contact lens wearers.\u003c\/li\u003e\n\u003c\/ul\u003e \u003ch2\u003eHow to Use\u003c\/h2\u003e\n\u003cul\u003e\n\u003cli\u003eLine along the upper lash line from inner to outer corner using short, precise strokes.\u003c\/li\u003e\n\u003cli\u003eFor a tightline look, apply gently between lashes to subtly boost fullness.\u003c\/li\u003e\n\u003cli\u003eTo create a wing, extend the line slightly past the outer corner with a smooth flick.\u003c\/li\u003e\n\u003cli\u003eFor a smoky effect, gently smudge the edge with a clean brush or fingertip while the pencil remains soft.\u003c\/li\u003e\n\u003cli\u003eLayer for intensity, then set with a matching powder eyeshadow if desired for extra longevity.\u003c\/li\u003e\n\u003c\/ul\u003e \u003ch2\u003eWhy You Should Buy\u003c\/h2\u003e\n\u003cp\u003eBecause this gel pencil offers a compelling blend of comfort, color payoff, and staying power. The Rusty Red shade adds warmth and dimension without overpowering, making it suitable for daily wear or for adding a pop during evening events. The formula glides on with minimal effort, reducing tugging and helping protect delicate eyelid skin. The fragrance-free profile supports sensitive eyes, while its compact size invites you to keep a reliable liner in your bag for quick touch-ups.\u003c\/p\u003e \u003ch2\u003eClosing \u0026amp; Key Selling Points\u003c\/h2\u003e\n\u003cp\u003eShu Uemura M Rusty Red Gel Pencil stands out with its balanced warmth, metallic depth, and dependable wear. The creamy gel texture, long-lasting color, and fragrance-free formula make it a smart addition to any makeup routine. Key selling points: long-wear, waterproof and smudge-resistant; warm metallic Rusty Red shade that flatters many eye colors; fragrance-free and gentle for sensitive skin; travel-friendly 0.08 g size for on-the-go touch-ups; precise and comfortable application suitable for both tightlining and creative liner looks.\u003c\/p\u003e\n\u003c\/div\u003e","brand":"Shu Uemura","offers":[{"title":"Default Title","offer_id":51678860247371,"sku":"SHU691857","price":8.5,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0854\/6392\/5067\/files\/1710343348-99482600_ba168300-a7b5-463a-8558-c8c066c7d5a0.jpg?v=1760744790","url":"https:\/\/www.directbeauty.co.uk\/products\/shu-uemura-m-rusty-red-gel-pencil-0-08g","provider":"Direct Beauty","version":"1.0","type":"link"}