{"product_id":"shu-uemura-matte-eye-pencil-1-2g-31-yellow","title":"Shu Uemura Matte Eye Pencil 1.2G - 31 Yellow","description":"\u003cdiv\u003e\n\u003ch1\u003eShu Uemura Matte Eye Pencil 1.2G - 31 Yellow\u003c\/h1\u003e \u003cp\u003eExperience bold, matte definition with this vibrant yellow eye pencil from Shu Uemura. The 1.2g pencil delivers a richly pigmented color in shade 31 Yellow, designed to brighten and wake up the eyes with a modern matte finish. The formula glides on smoothly for precise lining, whether you’re defining the upper lash line, brightening the inner corner, or creating a playful accent for editorial looks.\u003c\/p\u003e \u003ch2\u003eKey Features\u003c\/h2\u003e\n\u003cul\u003e\n\u003cli\u003eRich, true yellow matte pigment for instant eye-brightening and a playful pop of color.\u003cbr\u003e\u003cbr\u003e\n\u003c\/li\u003e\n\u003cli\u003eCreamy, glide-on texture that creates clean lines along the lash line with minimal tug.\u003cbr\u003e\u003cbr\u003e\n\u003c\/li\u003e\n\u003cli\u003eCompact 1.2g pencil packed with intense color for long-lasting wear from morning to evening.\u003cbr\u003e\u003cbr\u003e\n\u003c\/li\u003e\n\u003cli\u003eVersatile application: perfect for tightlining the upper lash line, lining the outer corner for shape, or brightening the inner corner for an awake-eye effect.\u003cbr\u003e\u003cbr\u003e\n\u003c\/li\u003e\n\u003cli\u003ePrecise, fine tip for controlled lines and tight definition.\u003cbr\u003e\u003cbr\u003e\n\u003c\/li\u003e\n\u003c\/ul\u003e \u003ch2\u003eHow to Use\u003c\/h2\u003e\n\u003cul\u003e\n\u003cli\u003ePrep the eye area and ensure the pencil is sharpened to a fine point for crisp lines. \u003cbr\u003e\u003cbr\u003e\n\u003c\/li\u003e\n\u003cli\u003eApply along the upper lash line with short, steady strokes to define and intensify the eyes. \u003cbr\u003e\u003cbr\u003e\n\u003c\/li\u003e\n\u003cli\u003eUse the inner corners to brighten the eye and create the signature yellow pop; keep the line thin for a natural look. \u003cbr\u003e\u003cbr\u003e\n\u003c\/li\u003e\n\u003cli\u003eFor extra lift, layer the shade along the lower lash line or subtly smudge at the outer corner to shape the eye while preserving a matte finish. \u003cbr\u003e\u003cbr\u003e\n\u003c\/li\u003e\n\u003cli\u003eSet the look by applying a neutral powder over the line if you want longer wear and reduced transfer. \u003c\/li\u003e\n\u003c\/ul\u003e \u003ch2\u003eWho It's For\u003c\/h2\u003e\n\u003cp\u003eIdeal for makeup lovers seeking a bold color statement or a quick eye-brightening technique. The yellow shade complements warm and neutral skin tones and adds a playful pop to everyday looks or editorial makeup.\u003c\/p\u003e \u003ch2\u003eWhy You Should Buy\u003c\/h2\u003e\n\u003cul\u003e\n\u003cli\u003eDistinct yellow shade 31 brightens the whites of the eyes and adds a modern, playful accent.\u003cbr\u003e\u003cbr\u003e\n\u003c\/li\u003e\n\u003cli\u003eMatte finish delivers a sleek, sophisticated look without shimmer or glare.\u003cbr\u003e\u003cbr\u003e\n\u003c\/li\u003e\n\u003cli\u003eHigh-pigment color provides maximum payoff with a single stroke.\u003cbr\u003e\u003cbr\u003e\n\u003c\/li\u003e\n\u003cli\u003eCompact 1.2g size is travel-friendly for on-the-go touch-ups.\u003cbr\u003e\u003cbr\u003e\n\u003c\/li\u003e\n\u003cli\u003eTrusted Shu Uemura pigment technology supports consistent color from first swipe to last.\u003cbr\u003e\u003cbr\u003e\n\u003c\/li\u003e\n\u003c\/ul\u003e \u003cp\u003eClosing message: Embrace bold, bright-eyed makeup with this yellow matte pencil from Shu Uemura—an express-ticket to luminous definition, creative color, and dependable wear in a compact, travel-friendly package. Key selling points include vibrant yellow pigment, a sophisticated matte finish, precise control for crisp lines, and the prestige of Shu Uemura’s artistry backing every stroke.\u003c\/p\u003e\n\u003c\/div\u003e","brand":"Shu Uemura","offers":[{"title":"Default Title","offer_id":50712344133963,"sku":"SHU655477","price":8.25,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0854\/6392\/5067\/files\/1710343509-69367600_c29bc5d0-97a5-408e-9bf2-b3c650280fd7.jpg?v=1760744785","url":"https:\/\/www.directbeauty.co.uk\/products\/shu-uemura-matte-eye-pencil-1-2g-31-yellow","provider":"Direct Beauty","version":"1.0","type":"link"}