{"product_id":"shu-uemura-matte-eye-pencil-1-2g-63-royal-blue","title":"Shu Uemura Matte Eye Pencil 1.2G - 63 Royal Blue","description":"\u003cdiv\u003e\n\u003ch1\u003eShu Uemura Matte Eye Pencil 1.2G - 63 Royal Blue\u003c\/h1\u003e \u003cp\u003eDefine eyes with a bold, true-matte royal blue that instantly elevates any makeup look. The Shu Uemura Matte Eye Pencil delivers a creamy, seamless glide for precise lining, delivering rich color payoff in a single stroke and building to a deeper intensity as you desire. The matte finish keeps the focus on the color itself, avoiding any shimmer or frost, so your eyes read modern, sophisticated, and unmistakably chic. With a compact 1.2g size, this pencil is ideal for on-the-go touch-ups and professional applications alike, ensuring you can switch from casual daywear to a striking evening look with ease.\u003c\/p\u003e \u003ch2\u003eKey Features\u003c\/h2\u003e \u003cul\u003e\n\u003cli\u003eRich matte royal blue pigment delivers high-impact color payoff\u003c\/li\u003e \u003cli\u003eCreamy, glide-on formula minimizes tugging for comfortable, precise application\u003c\/li\u003e \u003cli\u003eMatte finish provides a velvety, non-shimmery look that pairs with neutral tones or bold shadows\u003c\/li\u003e \u003cli\u003eBuildable intensity—from a subtle line to a bold, opaque blue statement\u003c\/li\u003e \u003cli\u003eCompact 1.2g pencil designed for portability and quick, clean reapplication\u003c\/li\u003e\n\u003c\/ul\u003e \u003ch2\u003eHow to Use\u003c\/h2\u003e \u003cul\u003e\n\u003cli\u003eApply along the upper lash line with short, deliberate strokes to create a defined shape\u003c\/li\u003e \u003cli\u003eFor a softer look, gently smudge the line while the product is still fresh to blend into a smoky edge\u003c\/li\u003e \u003cli\u003eExtend the line slightly beyond the outer corner to achieve a subtle wing or graphic accent\u003c\/li\u003e \u003cli\u003eLine the lower lash line with a light touch for added definition without heaviness\u003c\/li\u003e \u003cli\u003eAllow the color to set for a durable matte finish; apply in thin layers to control depth and intensity\u003c\/li\u003e\n\u003c\/ul\u003e \u003ch2\u003eWhy You Should Choose\u003c\/h2\u003e \u003cp\u003eThis Shu Uemura Matte Eye Pencil stands out for its balance of color intensity and clean, modern finish. The 63 Royal Blue shade provides a striking pop of color that suits cooler skin tones and adds contemporary edge to any look, from minimalist daytime wear to high-fashion evening styles. The creamy, non-tugging formula makes precise shaping effortless, whether you’re defining a tight lash line or crafting a bold blue cat-eye. Its matte texture ensures the color remains the focal point, free from glitter or shimmer that could clash with other makeup elements. The pencil’s compact design makes it a reliable travel companion for touch-ups, auditions, shoots, or everyday wear, giving you consistent performance in a portable package.\u003c\/p\u003e \u003ch2\u003eClosing Message \u0026amp; Key Selling Points\u003c\/h2\u003e \u003cp\u003eIn short, this eyeliner delivers bold blue payoff with a sophisticated matte finish, precision, and lasting power. Key selling points include:\u003c\/p\u003e \u003cp\u003e- Intense matte blue pigment for definitive eye definition\u003c\/p\u003e \u003cp\u003e- Smooth, comfortable application with excellent blendability\u003c\/p\u003e \u003cp\u003e- Long-wearing, non-shimmer formula that stays put from morning to night\u003c\/p\u003e \u003cp\u003e- Portable 1.2g pencil ideal for on-the-go touch-ups and makeup artistry\u003c\/p\u003e \u003cp\u003e- Iconic Shu Uemura quality that supports versatile looks from minimalist to dramatic\u003c\/p\u003e\n\u003c\/div\u003e","brand":"Shu Uemura","offers":[{"title":"Default Title","offer_id":50712344035659,"sku":"SHU655507","price":8.5,"currency_code":"GBP","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0854\/6392\/5067\/files\/1710343634-61067400_ed733b7f-4c00-45de-92b8-88d83e3d637c.jpg?v=1763950162","url":"https:\/\/www.directbeauty.co.uk\/products\/shu-uemura-matte-eye-pencil-1-2g-63-royal-blue","provider":"Direct Beauty","version":"1.0","type":"link"}