{"product_id":"shu-uemura-refill-eye-shadow-1-4g-795-ir-medium-purple","title":"Shu Uemura Refill Eye Shadow 1.4g - 795 Ir Medium Purple","description":"\u003cdiv\u003e\n\u003ch1\u003eShu Uemura Refill Eye Shadow 1.4g - 795 Ir Medium Purple\u003c\/h1\u003e \u003cp\u003eElevate your eye look with the Shu Uemura Refill Eye Shadow in 795 Ir Medium Purple. This refill is designed to slot neatly into Shu Uemura’s iconic Eye Shadow Palette system, delivering concentrated pigment in a compact 1.4g pan. The 795 Ir shade presents a cool, mid-tone purple with a subtle iridescent shimmer, adding dimension and a sophisticated glow to any daytime or evening look.\u003c\/p\u003e \u003ch2\u003eShade details and finish\u003c\/h2\u003e \u003cp\u003e795 Ir Medium Purple is a cool-toned purple with a refined, pearly sheen. The micro-fine pearls catch light to create a luminous, satin-like finish without heavy frost, making it versatile for lid, crease, or as an accent shade. The color payoff is rich and buildable, allowing you to go from a soft wash to a dramatic, smoky purple with ease. This shade complements a broad range of skin tones and eye colors, especially cool undertones and green or brown eyes.\u003c\/p\u003e \u003ch2\u003eKey features\u003c\/h2\u003e \u003cul\u003e\n\u003cli\u003e\n\u003cstrong\u003eRefill formulation\u003c\/strong\u003e designed to fit Shu Uemura Eye Shadow Palettes, enabling effortless palette customization and reduced packaging waste.\u003c\/li\u003e \u003cli\u003e\n\u003cstrong\u003eHigh-pigment, blendable powder\u003c\/strong\u003e with a satin finish that delivers smooth, even coverage from a light veil to bold color.\u003c\/li\u003e \u003cli\u003e\n\u003cstrong\u003eLong-wearing and crease-resistant\u003c\/strong\u003e for all-day visibility with minimal touch-ups, even in warmer conditions.\u003c\/li\u003e \u003cli\u003e\n\u003cstrong\u003eLayerable and versatile\u003c\/strong\u003e—use as a lid shade, crease contour, or liner when applied with a damp brush for extra intensity.\u003c\/li\u003e \u003cli\u003e\n\u003cstrong\u003eCompact, travel-friendly format\u003c\/strong\u003e — the refill clicks into place in seconds, letting you customize looks on the go.\u003c\/li\u003e\n\u003c\/ul\u003e \u003ch2\u003eHow to use\u003c\/h2\u003e \u003cul\u003e\n\u003cli\u003ePrepare lids with a lightweight eye primer or concealer to create a smooth base for the color.\u003c\/li\u003e \u003cli\u003eUsing a dense, fluffy brush, pick up a small amount of 795 Ir Medium Purple and press it onto the lid for maximum pigment payoff.\u003c\/li\u003e \u003cli\u003eBuild to your desired intensity by layering, using tapping motions to avoid fallout and to maintain control over the color.\u003c\/li\u003e \u003cli\u003eBlend the edges softly with a clean brush to achieve a seamless transition with adjacent shades.\u003c\/li\u003e \u003cli\u003eFor a more metallic effect, dampen the brush slightly and pat the shade onto the lid, then blend as needed.\u003c\/li\u003e \u003cli\u003eFinish with a setting spray or a light translucent powder to extend wear and prevent creasing.\u003c\/li\u003e\n\u003c\/ul\u003e \u003ch2\u003eWhy choose Shu Uemura Refill Eye Shadow\u003c\/h2\u003e \u003cp\u003eChoosing this refill means you’re investing in pro-grade pigment without the bulk of new packaging. The refill format supports a sustainable makeup routine by reducing waste while letting you curate a palette that’s entirely your own. Shu Uemura’s color science delivers rich, true-to-pan color with a creamy texture that blends effortlessly, allowing you to craft looks that range from polished everyday wear to bold, editorial statements. The 795 Ir Medium Purple shade specifically offers a sophisticated cool-toned purple that pairs beautifully with neutrals and other purples, enabling limitless combinations for day-to-night transitions.\u003c\/p\u003e \u003ch2\u003eWho is it ideal for?\u003c\/h2\u003e \u003cp\u003eThis shade is perfect for makeup lovers who want a refined purple option in their palette—great for cool undertones, those who favor elegant, dimensional looks, or anyone building a customizable Shu Uemura palette with versatile, long-wearing shades.\u003c\/p\u003e \u003ch2\u003eClosing notes\u003c\/h2\u003e \u003cp\u003eIn short, Shu Uemura Refill Eye Shadow in 795 Ir Medium Purple delivers premium pigment, a flattering cool-toned purple, and a refillable, eco-conscious format that fits seamlessly into your existing palette. Expect rich color payoff, soft blending, and all-day wear that stays put from desk to dusk. Key selling points: pro-grade pigment, refillable palette system, long-wearing formula, flexible application (lid, crease, liner), and a shade that enhances cool-toned eye looks with subtle iridescent glow.\u003c\/p\u003e\n\u003c\/div\u003e","brand":"Shu Uemura","offers":[{"title":"Default Title","offer_id":56377882739019,"sku":"SHU373265","price":7.75,"currency_code":"GBP","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0854\/6392\/5067\/files\/1730351251-84333800.jpg?v=1769302666","url":"https:\/\/www.directbeauty.co.uk\/products\/shu-uemura-refill-eye-shadow-1-4g-795-ir-medium-purple","provider":"Direct Beauty","version":"1.0","type":"link"}