{"product_id":"shu-uemura-refill-ir-medium-eye-shadow-1-4g-685-blue","title":"Shu Uemura Refill IR Medium Eye Shadow 1.4g - 685 Blue","description":"\u003cdiv\u003e\n\u003ch1\u003eShu Uemura Refill IR Medium Eye Shadow 1.4g - 685 Blue\u003c\/h1\u003e \u003cp\u003eElevate your palette with this Shu Uemura Refill IR Medium Eye Shadow in 685 Blue. Designed to fit Shu Uemura’s refillable eye shadow system, this 1.4g pan lets you customize your makeup kit while reducing waste. The 685 Blue shade delivers a vivid cobalt-inspired blue that can create anything from a subtle daytime wash to a bold evening statement when layered. Perfect for adding a crisp pop of color to neutrals or pairing with complementary tones for more dynamic looks.\u003c\/p\u003e \u003ch2\u003eKey Features\u003c\/h2\u003e\n\u003cul\u003e\n\u003cli\u003e\n\u003cstrong\u003eRefillable design\u003c\/strong\u003e—fits Shu Uemura IR palettes for quick color changes and minimized packaging waste.\u003c\/li\u003e\n\u003cbr\u003e\u003cbr\u003e\n\u003cli\u003e\n\u003cstrong\u003eShade 685 Blue\u003c\/strong\u003e—a vivid blue pigment with cool undertones that reads as bright and versatile across lighting conditions.\u003c\/li\u003e\n\u003cbr\u003e\u003cbr\u003e\n\u003cli\u003e\n\u003cstrong\u003eSilky, blendable texture\u003c\/strong\u003e—finely milled formula glides onto lids with ease and blends for seamless transitions.\u003c\/li\u003e\n\u003cbr\u003e\u003cbr\u003e\n\u003cli\u003e\n\u003cstrong\u003eBuildable color payoff\u003c\/strong\u003e—from a soft wash to a saturated statement by layering, without chalkiness.\u003c\/li\u003e\n\u003cbr\u003e\u003cbr\u003e\n\u003cli\u003e\n\u003cstrong\u003eBase-friendly performance\u003c\/strong\u003e—designed to work well with eyelid primers to help color stay true and fade gracefully.\u003c\/li\u003e\n\u003cbr\u003e\u003cbr\u003e\n\u003cli\u003e\n\u003cstrong\u003eVersatile application\u003c\/strong\u003e—use dry for everyday looks, or damp a brush for intensified color and sharper definition.\u003c\/li\u003e\n\u003c\/ul\u003e \u003ch2\u003eShade Notes\u003c\/h2\u003e\n\u003cp\u003e685 Blue offers a crisp cobalt vibe with cool undertones that complements a wide range of skin tones. The color can read electric under bright lighting and deepen slightly in the crease for dimension. It pairs beautifully with neutrals for a modern, polished eye or can be layered with metallics or blacks for a dramatic smokey eye.\u003c\/p\u003e \u003ch2\u003eWhy You Should Choose This Refill\u003c\/h2\u003e\n\u003cp\u003eThis Shu Uemura refill is more than a color—it’s a sustainable, premium upgrade to your makeup routine. By using the refillable system, you maintain the flexibility to rotate shades without discarding plastic, while enjoying the brand’s renowned pigment density and texture. The 685 Blue is an unmistakable, fashion-forward blue that stands out in both everyday looks and editorial-inspired makeup. It’s ideal for anyone who loves a bold blue presence, from makeup enthusiasts building a dedicated blue palette to professionals needing reliable, clean color in a compact refill.\u003c\/p\u003e \u003ch2\u003eHow To Use\u003c\/h2\u003e\n\u003cul\u003e\n\u003cli\u003ePrep your lids with a lightweight primer to maximize color payoff and longevity.\u003c\/li\u003e\n\u003cbr\u003e\u003cbr\u003e\n\u003cli\u003eWith a dense shader or blending brush, pick up the 685 Blue and pat onto the entire lid for an even wash of color.\u003c\/li\u003e\n\u003cbr\u003e\u003cbr\u003e\n\u003cli\u003eLayer gradually to increase intensity, then blend edges for a soft, seamless transition.\u003c\/li\u003e\n\u003cbr\u003e\u003cbr\u003e\n\u003cli\u003eFor a sharper line, apply along the upper lash line or dampen the brush before picking up product to create a defined liner look.\u003c\/li\u003e\n\u003c\/ul\u003e \u003cp\u003e\u003cstrong\u003eClosing note\u003c\/strong\u003e — This Shu Uemura Refill IR Medium Eye Shadow in 685 Blue is a premium, color-forward choice for bold blue looks, designed to pair with your existing palette while promoting a more sustainable beauty routine. \u003cstrong\u003eKey selling points\u003c\/strong\u003e include: refillable convenience, standout blue pigment, versatile application, and a texture that blends beautifully for both subtle and statement eyes.\u003c\/p\u003e\n\u003c\/div\u003e","brand":"Shu Uemura","offers":[{"title":"Default Title","offer_id":56377882870091,"sku":"SHU625173","price":7.75,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0854\/6392\/5067\/files\/1730348689-73209000.jpg?v=1769302667","url":"https:\/\/www.directbeauty.co.uk\/products\/shu-uemura-refill-ir-medium-eye-shadow-1-4g-685-blue","provider":"Direct Beauty","version":"1.0","type":"link"}