{"product_id":"shu-uemura-refill-me-medium-a-eye-shadow-1-4g-purple-770","title":"Shu Uemura Refill ME Medium A Eye Shadow 1.4g - Purple 770","description":"\u003cdiv\u003e\n\u003ch1\u003eShu Uemura Refill ME Medium A Eye Shadow 1.4g - Purple 770\u003c\/h1\u003e \u003cp\u003eDiscover a refined, refillable eye shadow designed to fit seamlessly into your Shu Uemura ME Medium palette. Purple 770 delivers a cool plum tone with depth and versatility, ideal for a soft daytime look or a sultry evening style. This 1.4g refill pan lets you refresh your palette without discarding the compact you love, supporting a cleaner, more sustainable beauty routine while delivering high-pigment color that stays true from eye to eye.\u003c\/p\u003e \u003ch2\u003eKey Features\u003c\/h2\u003e\n\u003cul\u003e\n\u003cli\u003eRefillable ME system that slots into the Shu Uemura ME Medium palette, reducing waste and cost per shade.\u003c\/li\u003e\n\u003cbr\u003e\u003cbr\u003e\n\u003cli\u003eRich Purple 770 pigment with multidimensional depth for versatile looks from everyday wear to evening drama.\u003c\/li\u003e\n\u003cbr\u003e\u003cbr\u003e\n\u003cli\u003eSilky-smooth powder formula that glides on evenly and blends seamlessly with other shadows.\u003c\/li\u003e\n\u003cbr\u003e\u003cbr\u003e\n\u003cli\u003eBuildable coverage from sheer wash to more intense color; layers without caking or uneven patches.\u003c\/li\u003e\n\u003cbr\u003e\u003cbr\u003e\n\u003cli\u003eLong-wearing color designed to stay true through busy days when used with a primer.\u003c\/li\u003e\n\u003cbr\u003e\u003cbr\u003e\n\u003cli\u003eCompact 1.4g refill – travel-friendly and easy to swap old shades for new experiments.\u003c\/li\u003e\n\u003cbr\u003e\u003cbr\u003e\n\u003c\/ul\u003e \u003ch2\u003eShade Profile\u003c\/h2\u003e\n\u003cp\u003ePurple 770 is a cool plum hue that adds depth and dimension to the eye. It pairs beautifully with neutrals for a polished daytime look or with metallic accents for a smoky, evening feel. The shade is flexible enough to act as a lid color, a crease contour, or a precise liner when applied with a damp brush, giving you creative control without needing multiple shadows.\u003c\/p\u003e \u003ch2\u003eHow to Use\u003c\/h2\u003e\n\u003cul\u003e\n\u003cli\u003ePrepare the eyelids with an eye primer or a light concealer to create a smooth base and extend wear.\u003c\/li\u003e\n\u003cbr\u003e\u003cbr\u003e\n\u003cli\u003eWith a fluffy brush, sweep Purple 770 across the lid for a soft wash of color, blending toward the crease.\u003c\/li\u003e\n\u003cbr\u003e\u003cbr\u003e\n\u003cli\u003eLayer the shade to build depth: apply more in the crease or along the outer corner for a dimensional look.\u003c\/li\u003e\n\u003cbr\u003e\u003cbr\u003e\n\u003cli\u003eUse a denser brush or dampen the brush to apply along the lash line as a defined liner or smoky accent.\u003c\/li\u003e\n\u003cbr\u003e\u003cbr\u003e\n\u003cli\u003ePair Purple 770 with complementary shades (neutral taupes, pinks, or champagne) to tailor the intensity to your occasion.\u003c\/li\u003e\n\u003cbr\u003e\u003cbr\u003e\n\u003cli\u003eFinish with mascara and a light setting or translucent powder to lock color in place for longer wear.\u003c\/li\u003e\n\u003cbr\u003e\u003cbr\u003e\n\u003c\/ul\u003e \u003ch2\u003eWho Is This For?\u003c\/h2\u003e\n\u003cp\u003eIdeal for makeup enthusiasts who value a refillable system to reduce waste and keep a streamlined palette. Purple 770 suits anyone seeking a versatile plum shade that can anchor daily looks or intensify for evening wear, especially fans of cool-toned purples and-depthful lids.\u003c\/p\u003e \u003ch2\u003eWhy You Should Buy This Refill\u003c\/h2\u003e\n\u003cp\u003eThe Shu Uemura ME refill approach blends sustainability with premium pigment, letting you refresh your shade without replacing the entire compact. Purple 770 delivers a sophisticated plum that adapts to multiple lighting situations and skin tones. The blendable, buildable formula makes it forgiving for beginners and expressive for seasoned artists alike, while the compact 1.4g size ensures you can carry a curated selection of shades on the go.\u003c\/p\u003e \u003cp\u003e\u003cstrong\u003eClosing note: key selling points\u003c\/strong\u003e Sustainable refill system that fits your existing palette, rich and versatile purple pigment with buildable depth, silky texture for smooth application and blending, and travel-ready 1.4g size tailored for the Shu Uemura ME Medium collection.\u003c\/p\u003e\n\u003c\/div\u003e","brand":"Shu Uemura","offers":[{"title":"Default Title","offer_id":56377882837323,"sku":"SHU652483","price":7.75,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0854\/6392\/5067\/files\/1730349583-05875500.jpg?v=1769302666","url":"https:\/\/www.directbeauty.co.uk\/products\/shu-uemura-refill-me-medium-a-eye-shadow-1-4g-purple-770","provider":"Direct Beauty","version":"1.0","type":"link"}