{"product_id":"sjp-by-sarah-jessica-parker-stash-prive-50ml-edp-spray","title":"SJP by Sarah Jessica Parker Stash Prive 50ml EDP Spray","description":"\u003cdiv\u003e\n\u003ch1\u003eSJP by Sarah Jessica Parker Stash Prive 50ml EDP Spray\u003c\/h1\u003e \u003cp\u003eStash SJP Prive by Sarah Jessica Parker is a Floral Woody Musk fragrance for women, launched in 2017. This 50ml EDP spray offers a refined, contemporary scent that blends vibrant fruit, herbaceous warmth, and woody-musk depths. The opening is bright and inviting, the heart introduces a soft, luxurious floral facet, and the base settles into a confident, lasting finish — ideal for everyday elegance or evening allure.\u003c\/p\u003e \u003ch2\u003eKey Features\u003c\/h2\u003e\n\u003cul\u003e\n\u003cli\u003eDistinct Floral Woody Musk profile designed for modern women\u003c\/li\u003e \u003cli\u003e50ml (1.7 fl oz) bottle size, ideal for personal use and travel\u003c\/li\u003e \u003cli\u003eBalanced sillage and longevity, suitable for day-to-night wear\u003c\/li\u003e \u003cli\u003eVersatile for desk-to-dinner occasions and seasonal transitions\u003c\/li\u003e \u003cli\u003eThoughtful layering potential with complementary body products\u003c\/li\u003e \u003cli\u003eSignature SJP scent with a contemporary twist on the original Stash\u003c\/li\u003e\n\u003c\/ul\u003e \u003ch2\u003eFragrance Notes\u003c\/h2\u003e\n\u003cp\u003e\u003cstrong\u003eTop notes:\u003c\/strong\u003e Quince, Grapefruit, Pink Pepper — a bright, juicy opening with a subtle spice kick that immediately lifts the senses.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eHeart notes:\u003c\/strong\u003e Sage, Tunisian Orange Blossom — a refined floral-herbal core that adds sophistication and a soft, creamy bloom.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eBase notes:\u003c\/strong\u003e Birch, Musk, Haitian Vetiver — a warm, powdery-woody foundation that grounds the fragrance with earthy, clean depth.\u003c\/p\u003e\n\u003cp\u003eAdditional notes and impression: the scent evolves from sparkling citrus and fruity brightness into a velvety floral middle, finally drying down to a smooth, woody-musk finish. The blend strikes a balance between fresh immediacy and quiet, lasting warmth, making it suitable for both daytime confidence and evening polish.\u003c\/p\u003e \u003ch2\u003eHow to Use\u003c\/h2\u003e\n\u003cul\u003e\n\u003cli\u003eHold the bottle 15–20 cm away from your skin and spray on pulse points (wrists, neck, behind the ears) for optimal projection.\u003c\/li\u003e \u003cli\u003eAvoid rubbing the wrists together after application to preserve the fragrance’s natural diffusion.\u003c\/li\u003e \u003cli\u003eApply to clean, moisturized skin to help the scent cling longer and develop fully over the day.\u003c\/li\u003e \u003cli\u003eLayer with a matching scented body lotion or cream if available to extend wear and enhance projection.\u003c\/li\u003e \u003cli\u003eStore in a cool, dry place away from direct sunlight to maintain the integrity of the fragrance.\u003c\/li\u003e\n\u003c\/ul\u003e \u003ch2\u003eWhy You Should Choose SJP Stash Prive\u003c\/h2\u003e\n\u003cp\u003eStash Prive stands out because it marries a lively, citrus-fruited opening with a serene floral heart and a grounded, woody-musk base. This creates a versatile fragrance that transitions seamlessly from office hours to after-hours moments without abrupt shifts. The composition feels polished and confident, suited to those who value a fragrance that is noticeable yet refined, never overpowering. Its 50ml spray format offers convenient everyday use and a travel-friendly option for keeping your signature scent with you. If you appreciate a fragrance that is modern but timeless, Stash Prive provides a refined option within the SJP lineup that complements a wide range of styles and occasions.\u003c\/p\u003e \u003ch2\u003eClosing Message \u0026amp; Key Selling Points\u003c\/h2\u003e\n\u003cp\u003eExperience a scent that blends bright fruit, graceful florals, and a sophisticated woody-musk finish into a single, memorable impression. Key selling points include its balanced longevity, versatile wearability from day to night, and the distinct SJP fragrance heritage that many fans recognize and trust. This Stash Prive 50ml EDP Spray is a refined addition to any fragrance collection, ideal for gifting or personal indulgence, and designed to elevate everyday moments with a touch of elegance and confidence.\u003c\/p\u003e\n\u003c\/div\u003e","brand":"Sarah Jessica Parker","offers":[{"title":"Default Title","offer_id":53615914778955,"sku":"SJP152443","price":15.95,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0854\/6392\/5067\/files\/1681892174-74763700.jpg?v=1760750395","url":"https:\/\/www.directbeauty.co.uk\/products\/sjp-by-sarah-jessica-parker-stash-prive-50ml-edp-spray","provider":"Direct Beauty","version":"1.0","type":"link"}