{"product_id":"ski609498","title":"Skin Proud Icicle Cooling Eye Serum Stick 9g","description":"\u003cdiv\u003e\n\u003ch1\u003eSkin Proud Icicle Cooling Eye Serum Stick 9g\u003c\/h1\u003e\n\u003cp\u003eA targeted, portable formula designed to deliver instant hydration and visible de-puffing to the delicate under-eye area. Housed in a precision twist-up applicator, this serum combines cooling botanical extracts with fast-absorbing humectants to visibly reduce morning swelling and soften the appearance of fine lines without tugging or stretching sensitive skin.\u003c\/p\u003e\n\u003ch2\u003eKey Features\u003c\/h2\u003e\n\u003cp\u003eThe 9g compact format allows controlled dispensing directly onto the orbital bone, while its thermally reactive texture chills immediately upon skin contact. The tube’s mechanical base eliminates pump mechanisms and cap seals, preserving ingredient potency and enabling seamless carry in bags or pockets. The weightless consistency layers effortlessly beneath heavier moisturizers or concealer without pilling or transfer.\u003c\/p\u003e\n\u003ch2\u003eSkincare Benefits\u003c\/h2\u003e\n\u003cp\u003eDaily application supports the thin periorbital skin barrier by locking in moisture to prevent premature creasing and flaking. The integrated chilling mechanism constricts superficial blood vessels to diminish dark circles and fatigue signs. Consistent use helps smooth surface texture, reduces tension from dryness, and creates a hydrated canvas that improves makeup adherence throughout extended hours.\u003c\/p\u003e\n\u003ch2\u003eHow to Use\u003c\/h2\u003e\n\u003cul\u003e\n\u003cli\u003eGently glide the solid stick across the brow bone and under-eye hollow using soft, outward strokes.\u003c\/li\u003e\n\u003cbr\u003e\u003cbr\u003e\n\u003cli\u003ePress lightly with your ring finger to stimulate circulation and help the serum settle into the skin.\u003c\/li\u003e\n\u003cbr\u003e\u003cbr\u003e\n\u003cli\u003eIncorporate into your morning routine to calm swollen tissues, or apply at night for sustained hydration.\u003c\/li\u003e\n\u003cbr\u003e\u003cbr\u003e\n\u003cli\u003eCap securely after every application and store away from direct heat to preserve the chilling effect.\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch2\u003eWhy You Should Choose This Formula\u003c\/h2\u003e\n\u003cp\u003eTraditional jar-based eye products often degrade from air exposure and frequent finger dipping, which introduces bacteria and uneven application. This stick architecture maintains a sterile environment inside the cartridge while delivering measured doses that control waste. The streamlined routine works reliably on oily, normal, and combination skin types without residue or heaviness.\u003c\/p\u003e\n\u003cp\u003eInvest in a tool that merges clinical efficiency with daily convenience. Choose the Skin Proud Icicle Cooling Eye Serum Stick for its hygienic twist-up delivery, rapid de-puffing performance, zero-mess applicator, travel-friendly 9g size, and minimal formulation trusted for consistent under-eye care.\u003c\/p\u003e\n\u003c\/div\u003e","brand":"Skin Proud","offers":[{"title":"Default Title","offer_id":58367571493195,"sku":"SKI609498","price":22.95,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0854\/6392\/5067\/files\/1_e98127fd-c28e-4cf5-9549-34ca72f9b161.jpg?v=1788902846","url":"https:\/\/www.directbeauty.co.uk\/products\/ski609498","provider":"Direct Beauty","version":"1.0","type":"link"}