{"product_id":"urban-decay-eye-shadow-1-5g-flipside","title":"Urban Decay Eye Shadow 1.5G - (Flipside)","description":"\u003cdiv\u003e\n\u003ch1\u003eUrban Decay Eye Shadow 1.5G - (Flipside)\u003c\/h1\u003e \u003cp\u003eUrban Decay’s iconic single eye shadow in a convenient 1.5g pan, Flipside, has earned its status as a best-seller among professionals, celebrities, and makeup enthusiasts alike. This pigment-rich formula loads the lid with color while using very few binders, yielding a vibrant payoff that blends effortlessly and wears beautifully. With finishes spanning sparkle, shimmer, duotone, and satin, you can tailor the look to match your mood—from a subtle daytime glow to a high-voltage evening statement. Designed for longevity and easy layering, this shade is a versatile essential for any makeup wardrobe.\u003c\/p\u003e \u003ch2\u003eKey Features\u003c\/h2\u003e\n\u003cul\u003e\n\u003cli\u003eUltra-pigmented color payoff with minimal binders for a true-to-pan look and smooth blending.\u003c\/li\u003e \u003cli\u003eSilky texture that glides onto the lid and builds seamlessly—from sheer wash to bold, defined color.\u003c\/li\u003e \u003cli\u003eMultiple finishes to choose from: sparkle, shimmer, duotone, and satin—perfect for creative, no-fuss looks.\u003c\/li\u003e \u003cli\u003eCrease-resistant and long-wearing formula that stays put from desk to dance floor.\u003c\/li\u003e \u003cli\u003eCompact 1.5g pan designed for easy travel, makeup kits, and on-the-go touchups without sacrificing pigment richness.\u003c\/li\u003e \u003cli\u003eWidely compatible with other UD shades for endless customization and gradient effects.\u003c\/li\u003e\n\u003c\/ul\u003e \u003ch2\u003eShade Notes and Color Profile\u003c\/h2\u003e\n\u003cp\u003eFlipside delivers a dynamic teal-teal\/blue-teal hue with a luminous, shimmery finish. The color shifts subtly in different lighting, revealing micro-glitter and a cool-tone depth that pairs beautifully with neutrals for everyday wear or with deeper tones for evening drama. Buildability lets you create a soft, wearable crease color or a bold lid with crisp edges, making Flipside ideal for both minimal and statement looks.\u003c\/p\u003e \u003ch2\u003eHow to Use\u003c\/h2\u003e\n\u003cul\u003e\n\u003cli\u003ePrime lids with an eye primer to maximize color payoff and longevity.\u003c\/li\u003e \u003cli\u003eFor precise, saturated definition, press Flipside onto the lid with a flat shader brush to deposit color, then blend edges with a clean brush.\u003c\/li\u003e \u003cli\u003e Sweep a lighter shade in the inner corner to brighten the eye and enhance contrast with Flipside.\u003c\/li\u003e \u003cli\u003eLayer with other UD shades to create a duotone effect or a multi-dimensional gradient.\u003c\/li\u003e \u003cli\u003eUse a slightly damp brush to intensify shimmer and achieve a more reflective finish on the lid.\u003c\/li\u003e \u003cli\u003eSet with a Setting Spray or UD’s makeup fixative to extend wear through heat and humidity.\u003c\/li\u003e\n\u003c\/ul\u003e \u003ch2\u003eWhy Choose Urban Decay Eye Shadow 1.5G - (Flipside)\u003c\/h2\u003e\n\u003cp\u003eChoosing Flipside means embracing Urban Decay’s legacy of pigment-rich color and a formula designed for smooth blending and long wear. The shade’s teal-toned allure adds a pop of color that remains versatile enough for daily looks and elevated enough for nightouts. The 1.5g size balances generous pigment with portability, making it the practical, dependable choice for travel, touchups, or a dedicated crease or lid shade. Its finish variety means you can achieve everything from a delicate shimmer to a high-glam duotone look without needing additional products.\u003c\/p\u003e \u003ch2\u003eClosing Message and Key Selling Points\u003c\/h2\u003e\n\u003cp\u003eUrban Decay Eye Shadow 1.5G in Flipside delivers bold color, superb blendability, and flexible finishes in a travel-friendly pan. This shade stands out for its nuanced teal palette, longevity, and the ease with which you can layer it into both simple and complex looks. Key selling points:\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003ePro-grade pigment density for strong color payoff with minimal effort\u003c\/li\u003e\n\u003cli\u003eVersatile finishes to suit any occasion or mood\u003c\/li\u003e\n\u003cli\u003eLong-wearing, crease-resistant performance that lasts from morning to night\u003c\/li\u003e\n\u003cli\u003eCompact, travel-friendly 1.5g pan that still delivers rich color\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e","brand":"Urban Decay","offers":[{"title":"Default Title","offer_id":55963174535499,"sku":"UD436740","price":176.75,"currency_code":"GBP","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0854\/6392\/5067\/files\/1329354314-22656500.jpg?v=1763947314","url":"https:\/\/www.directbeauty.co.uk\/products\/urban-decay-eye-shadow-1-5g-flipside","provider":"Direct Beauty","version":"1.0","type":"link"}