{"product_id":"usher-ur-100ml-edt-spray","title":"Usher Ur 100ml EDT Spray","description":"\u003cdiv\u003e\n\u003ch1\u003eUsher Ur 100ml EDT Spray for Men\u003c\/h1\u003e \u003cp\u003eUsher Ur for Men, introduced in September 2008, is an aromatic fragrance crafted for the modern man who wants a scent that feels fresh, refined, and versatile. This 100 ml eau de toilette opens with marine brightness and subtle spice, then unfolds into a warm, woody heart, finally settling into a clean, herbal-woody dry-down. The result is a fragrance that transitions easily from day at the office to evening social events, offering a confident aura without overpowering the senses.\u003c\/p\u003e \u003ch2\u003eKey Features\u003c\/h2\u003e\n\u003cul\u003e\n\u003cli\u003e100 ml bottle — a practical size that fits easily in a gym bag, briefcase, or travel kit for on-the-go fragrance touch-ups.\u003c\/li\u003e\n\u003cli\u003eAquatic-woody profile blending fresh sea breeze with creamy woods for versatile, all-season wear.\u003c\/li\u003e\n\u003cli\u003eTop notes of sea water, fruity notes, nutmeg, and bay leaf provide an immediately fresh, slightly spicy opening.\u003c\/li\u003e\n\u003cli\u003eHeart notes of cashmere wood and sandalwood add velvety warmth and a refined character.\u003c\/li\u003e\n\u003cli\u003eBase notes of basil, Artemisia, and guaiac wood deliver a clean, masculine finish with subtle depth.\u003c\/li\u003e\n\u003cli\u003eBalanced longevity and moderate projection to stay present without dominating the room.\u003c\/li\u003e\n\u003cli\u003eDesigned to pair well with casual outfits as well as more formal attire, making it a reliable everyday signature.\u003c\/li\u003e\n\u003c\/ul\u003e \u003ch2\u003eFragrance Notes\u003c\/h2\u003e\n\u003cp\u003e\u003cb\u003eTop notes:\u003c\/b\u003e Sea water, fruity notes, nutmeg, bay leaf — create a bright, ocean-inspired opening with a hint of spice and herbal brightness.\u003c\/p\u003e\n\u003cp\u003e\u003cb\u003eMiddle notes:\u003c\/b\u003e Cashmere wood, sandalwood — introduce creamy, luxurious woods that feel cozy and sophisticated as the scent develops.\u003c\/p\u003e\n\u003cp\u003e\u003cb\u003eBase notes:\u003c\/b\u003e Basil, Artemisia, guaiac wood — provide a clean green-green herbal dry-down with a subtle smoky, resinous edge for lasting depth.\u003c\/p\u003e \u003ch2\u003eHow to Use\u003c\/h2\u003e\n\u003cul\u003e\n\u003cli\u003eHold the fragrance about 15 cm (6 inches) from the skin and spray onto pulse points (wrists, neck) for even distribution.\u003c\/li\u003e\n\u003cli\u003eApply to clean, moisturized skin after a shower to maximize longevity; avoid rubbing the wrists together to preserve the scent’s integrity.\u003c\/li\u003e\n\u003cli\u003eFor daily wear, start with 1–2 light sprays; for evenings or longer outings, add one more spray as needed.\u003c\/li\u003e\n\u003cli\u003eAvoid applying to irritated skin and keep away from eyes and fabrics until the fragrance has dried.\u003c\/li\u003e\n\u003cli\u003eStore the bottle in a cool, dry place away from direct sunlight to maintain freshness over time.\u003c\/li\u003e\n\u003c\/ul\u003e \u003ch2\u003eWhy Choose Usher Ur\u003c\/h2\u003e\n\u003cp\u003eUsher Ur is built for men who want a fragrance that feels polished without being overpowering. The opening delivers a clean marine freshness with a touch of spice, while the heart’s cashmere wood and sandalwood bring a soft, approachable warmth. The base notes of basil, Artemisia, and guaiac wood lend a crisp, green dryness that helps the scent linger in a refined way. This balance makes Usher Ur suitable for everyday wear, professional settings, and evening occasions alike, offering a dependable fragrance that doesn’t clash with outfits or other scents. The 100 ml bottle provides a practical, value-driven option for daily use or gifting someone special.\u003c\/p\u003e \u003ch2\u003eWhy You Should Buy\u003c\/h2\u003e\n\u003cp\u003eOpting for Usher Ur means choosing a fragrance with a confident, universally appealing character. It opens bright and aquatic, then settles into a warm, woody core that remains noticeable without becoming overpowering. This makes it ideal for year-round wear and easy to layer with other grooming products. Its versatile scent profile pairs well with a wide range of outfits—from a crisp shirt at the office to a smart-casual look for weekend outings—ensuring you smell fresh, put-together, and ready for whatever the day brings.\u003c\/p\u003e \u003cp\u003e\u003cb\u003eClosing thoughts\u003c\/b\u003e: Usher Ur 100ml EDT is a timeless, versatile choice that delivers a clean, masculine impression. Key selling points: distinctive aquatic-woody aroma, balanced sillage and longevity, practical 100 ml bottle, adaptable for office and evening wear, and a refined, travel-friendly fragrance that suits a modern lifestyle.\u003c\/p\u003e\n\u003c\/div\u003e","brand":"Usher","offers":[{"title":"Default Title","offer_id":55965265428811,"sku":"USHERURH100EDTSP","price":21.5,"currency_code":"GBP","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0854\/6392\/5067\/files\/1591562652-05894500.jpg?v=1763950347","url":"https:\/\/www.directbeauty.co.uk\/products\/usher-ur-100ml-edt-spray","provider":"Direct Beauty","version":"1.0","type":"link"}