{"product_id":"van-cleef-and-arpels-first-perfume-100ml-edt-spray","title":"Van Cleef And Arpels First Perfume 100ml EDT Spray","description":"\u003cdiv\u003e\n\u003ch1\u003eVan Cleef And Arpels First Perfume 100ml EDT Spray\u003c\/h1\u003e \u003cp\u003eFirst by Van Cleef \u0026amp; Arpels is a timeless floral fruity fragrance that embraces a woman’s natural brightness with a soft, luminous glow. Housed in a jewel-inspired bottle, this 100ml eau de toilette spray feels refined enough for a daytime office setting and delicate enough for intimate evening moments. The scent opens with light fruitiness and a kiss of citrus, blossoms bloom at the heart, and a warm, creamy base leaves a lasting signature on the skin. The fragrance notes include peach, jasmine, lily of the valley and blackcurrant, with an extended tapestry of complementary elements to deepen the toasty, feminine aura.\u003c\/p\u003e \u003ch2\u003eKey Features\u003c\/h2\u003e \u003cul\u003e\n\u003cli\u003e100 ml eau de toilette spray for everyday elegance\u003c\/li\u003e \u003cli\u003eFloral fruity profile anchored by peach, jasmine, lily of the valley, and blackcurrant\u003c\/li\u003e \u003cli\u003eElegant, jewel-inspired bottle that reflects Van Cleef \u0026amp; Arpels’ heritage\u003c\/li\u003e \u003cli\u003eVersatile for daywear, office settings, and romantic evenings\u003c\/li\u003e \u003cli\u003eBalanced sillage and comfortable longevity suitable for all-day wear\u003c\/li\u003e\n\u003c\/ul\u003e \u003ch2\u003eFragrance Notes\u003c\/h2\u003e \u003cul\u003e\n\u003cli\u003eTop notes: Peach, Bergamot, Blackcurrant\u003c\/li\u003e\n\u003cli\u003eHeart notes: Jasmine, Lily of the Valley, Freesia\u003c\/li\u003e\n\u003cli\u003eBase notes: Vanilla, Musk, Cedar, Amber\u003c\/li\u003e\n\u003c\/ul\u003e \u003ch2\u003eHow to Use\u003c\/h2\u003e \u003cul\u003e\n\u003cli\u003eSpritz on pulse points: wrists, neck, and behind the ears for optimal projection\u003c\/li\u003e\n\u003cli\u003eHold the bottle 15–20 cm away from the skin and a light press to release a soft mist\u003c\/li\u003e\n\u003cli\u003eLet the fragrance dry naturally on the skin; avoid rubbing the wrists together after application\u003c\/li\u003e\n\u003cli\u003eFor extended wear, layer with a matching body lotion or shower gel in the same scent family\u003c\/li\u003e\n\u003cli\u003eReapply as needed throughout the day, focusing on exposure areas like the neck and wrist zones\u003c\/li\u003e\n\u003c\/ul\u003e \u003ch2\u003eWhy You Should Choose First\u003c\/h2\u003e \u003cp\u003eFirst offers a refined introduction to Van Cleef \u0026amp; Arpels’ scent language — a harmonious blend of fresh fruit and delicate florals that feels elegant without being overpowering. The fragrance sits in a lineage of timeless design and craftsmanship, making it a reliable choice for both personal daily wear and gifting to someone special. Its peach-forward opening provides a youthful glow, while jasmine and lily of the valley add classic romance, and the blackcurrant keeps the bouquet bright and modern. This is a scent that grows with you as the day unfolds, revealing new facets from a sunny hint of fruit to a graceful floral crescendo, then a comforting, soft-woody finish.\u003c\/p\u003e \u003cp\u003eIdeal for: those who want a dependable everyday fragrance with a touch of luxury; fragrance lovers who appreciate a balanced scent that transitions from work to after-hours socials; gift-seekers who want a refined, approachable perfume with a recognizable heritage.\u003c\/p\u003e \u003cp\u003eCompared to other fragrances in the genre, First stands out with its jewel-like packaging and a scent that remains gentle yet memorable—perfect for anyone who prefers a fragrance that is noticeable without shouting. Its versatile profile makes it suitable across spring and early autumn, while the creamy base ensures the scent lingers softly on the skin without becoming intrusive in close spaces.\u003c\/p\u003e \u003cp\u003eBy choosing First, you’re investing in a fragrance that pairs well with a smart, elegant wardrobe and a confident, feminine presence. The scent’s clean, luminous character makes it a reliable signature perfume that you can trust to reveal your warmth in any setting.\u003c\/p\u003e \u003cp\u003eClosing note: Create memorable impressions with First — an iconic floral fruity scent that offers timeless grace, a jewel-inspired bottle, and a versatile profile that adapts from day to night. Key selling points: iconic heritage, refined aroma, elegant packaging, versatile wear, and gift-ready presentation.\u003c\/p\u003e\n\u003c\/div\u003e","brand":"Van Cleef and Arpels","offers":[{"title":"Default Title","offer_id":55963173912907,"sku":"FIRSTF100EDTSP","price":50.95,"currency_code":"GBP","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0854\/6392\/5067\/files\/1631907653-23650700.jpg?v=1763947313","url":"https:\/\/www.directbeauty.co.uk\/products\/van-cleef-and-arpels-first-perfume-100ml-edt-spray","provider":"Direct Beauty","version":"1.0","type":"link"}