{"product_id":"vivienne-westwood-cheeky-alice-75ml-edt-spray","title":"Vivienne Westwood Cheeky Alice 75ml EDT Spray","description":"\u003cdiv\u003e\n\u003ch1\u003eVivienne Westwood Cheeky Alice 75ml EDT Spray\u003c\/h1\u003e \u003cp\u003eVivienne Westwood Cheeky Alice Eau de Toilette Spray 75ml \/ 2.5oz is a modern floral woody musk fragrance designed for contemporary women who want a scent that feels both buoyant and refined. It opens with a bright lily of the valley, blooms into a romantic heart of peony and rose, and settles into a clean, warm woods-and-musk base. Launched in 2011, this fragrance carries a playful yet sophisticated energy, making it a perfect choice for summer wear and everyday confidence.\u003c\/p\u003e \u003ch2\u003eFragrance profile\u003c\/h2\u003e\n\u003cp\u003eThe Cheeky Alice scent lives at the intersection of luminous florals and subtle woody warmth. It offers a light-to-moderate projection and a fresh, uplifting feel that works from morning to evening in warm weather. Its refined balance makes it suitable for both casual daytime wear and dressier summer occasions without overwhelming the senses.\u003c\/p\u003e \u003ch2\u003eKey features\u003c\/h2\u003e\n\u003cul\u003e\n\u003cli\u003e75 ml \/ 2.5 oz bottle designed for daily use and travel ease\u003c\/li\u003e\n\u003cli\u003eEau de Toilette formulation with approachable projection and longevity\u003c\/li\u003e\n\u003cli\u003eFloral woody musk fragrance aligned with contemporary, confident women\u003c\/li\u003e\n\u003cli\u003eTop notes: Lily of the Valley; Heart notes: Peony \u0026amp; Rose; Base notes: Woods \u0026amp; Musk\u003c\/li\u003e\n\u003cli\u003eLaunched in 2011, part of the Vivienne Westwood Cheeky Alice collection\u003c\/li\u003e\n\u003cli\u003eRecommended for summer wear to highlight its fresh, airy character\u003c\/li\u003e\n\u003cli\u003eDistinctive brand heritage and fashion-forward packaging that complements the scent\u003c\/li\u003e\n\u003c\/ul\u003e \u003ch2\u003eFragrance notes\u003c\/h2\u003e\n\u003cul\u003e\n\u003cli\u003eTop notes: Lily of the Valley — bright, crisp, and airy with a fresh green opening\u003c\/li\u003e\n\u003cli\u003eHeart notes: Peony and Rose — lush, romantic petals that add softness and depth\u003c\/li\u003e\n\u003cli\u003eBase notes: Woods and Musk — a warm, clean foundation that provides subtle longevity\u003c\/li\u003e\n\u003cli\u003eOverall profile: a luminous floral bouquet with a modern, slightly powdery finish and a comfortable dry-down\u003c\/li\u003e\n\u003c\/ul\u003e \u003ch2\u003eHow to use\u003c\/h2\u003e\n\u003cul\u003e\n\u003cli\u003eHold the bottle about 15–20 cm away from the skin and spray on pulse points for even diffusion\u003c\/li\u003e\n\u003cli\u003eApply after a warm shower or on moisturized skin to help the fragrance bloom and last longer\u003c\/li\u003e\n\u003cli\u003eAvoid spraying directly on eyes and be mindful of applying near delicate fabrics\u003c\/li\u003e\n\u003cli\u003eIf you want more scent during the day, re-apply lightly in the evening without layering too much\u003c\/li\u003e\n\u003cli\u003eStore the fragrance in a cool, dry place away from direct sunlight to preserve its integrity\u003c\/li\u003e\n\u003cli\u003ePair with lightweight summer outfits like linen or cotton to enhance the fragrance’s fresh, airy vibe\u003c\/li\u003e\n\u003c\/ul\u003e \u003ch2\u003eWhy choose Vivienne Westwood Cheeky Alice\u003c\/h2\u003e\n\u003cp\u003eThis fragrance stands out with a distinct blend of luminous lily-of-the-valley, romantic peony and rose, and a clean, warm woody-musk base. It captures a modern woman's balance of playful charm and confident poise, delivering a scent that is noticeable yet approachable in everyday settings. The 75 ml size offers practical daily use and easy travel, while the design and storytelling behind Cheeky Alice reflect Vivienne Westwood's signature fashion-forward sensibility. The result is a fragrance that feels personal, easy to wear across occasions, and refreshingly suited to warm-weather days.\u003c\/p\u003e \u003ch2\u003eClosing thoughts\u003c\/h2\u003e\n\u003cp\u003eKey selling points: a versatile summer fragrance with a bright floral opening and a sophisticated woody-musk finish; convenient 75 ml bottle for everyday wear and on-the-go touch-ups; balanced projection ideal for day-to-night wear; distinctive brand heritage and chic packaging that resonates with fans of Vivienne Westwood; easy layering with summer skincare or body products to create a cohesive scent experience.\u003c\/p\u003e\n\u003c\/div\u003e","brand":"Vivienne Westwood","offers":[{"title":"Default Title","offer_id":55965239279947,"sku":"CHKYALIC75EDTSP","price":37.75,"currency_code":"GBP","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0854\/6392\/5067\/files\/1678884297-83548400.jpg?v=1763950176","url":"https:\/\/www.directbeauty.co.uk\/products\/vivienne-westwood-cheeky-alice-75ml-edt-spray","provider":"Direct Beauty","version":"1.0","type":"link"}