{"product_id":"w7-lip-legend-matte-top-coat-w","title":"W7 Lip Legend Matte Top Coat (W)","description":"\u003cdiv\u003e\n\u003ch1\u003eW7 Lip Legend Matte Top Coat (W)\u003c\/h1\u003e\n\u003cp\u003eElevate your lip game with a transparent, ultra-lightweight matte top coat designed to seal in color, boost longevity, and deliver a velvety finish. W7 Lip Legend Matte Top Coat acts as a protective shield over your lipstick, lip tint, or gloss, creating a transfer-resistant barrier that minimizes color bleed while preserving the true shade underneath. It’s the perfect finishing touch for everyday looks or photo-ready lip moments, offering a smooth, non-tacky feel that keeps lips comfortable from morning to night.\u003c\/p\u003e \u003ch2\u003eWhat it is\u003c\/h2\u003e\n\u003cp\u003eA clear, matte top coat for the lips that locks in your color and sets your lip look with a sleek, velvet finish. It creates a flexible film that moves with your lips, reducing transfer and feathering without adding weight or stiffness.\u003c\/p\u003e \u003ch2\u003eKey Features\u003c\/h2\u003e\n\u003cul\u003e\n\u003cli\u003eTransparent formula that dries quickly to a weightless, velvety matte finish.\u003c\/li\u003e\n\u003cli\u003eSeals color to reduce transfer to cups, utensils, and clothing while preserving the original shade.\u003c\/li\u003e\n\u003cli\u003ePrevents feathering along lip lines for cleaner, crisper edges.\u003c\/li\u003e\n\u003cli\u003eWorks seamlessly over liquid lipsticks, bullet lipsticks, lip tints, or glosses for extended wear.\u003c\/li\u003e\n\u003cli\u003eNon-sticky, comfortable feel that doesn’t dull vibrancy or alter texture of your lip color.\u003c\/li\u003e\n\u003cli\u003eFlexible film that won’t crack or crumble as you talk, smile, or eat.\u003c\/li\u003e\n\u003cli\u003eClear top coat that layers well with most lip formulas for versatile looks.\u003c\/li\u003e\n\u003c\/ul\u003e \u003ch2\u003eHow to Use\u003c\/h2\u003e\n\u003cul\u003e\n\u003cli\u003eApply your chosen lip color and let it set briefly.\u003c\/li\u003e\n\u003cli\u003eApply a thin, even layer of W7 Lip Legend Matte Top Coat over the dried color.\u003c\/li\u003e\n\u003cli\u003eAllow a few seconds for the top coat to fully dry into a smooth matte finish.\u003c\/li\u003e\n\u003cli\u003eFor longer wear, avoid pressing lips together until the top coat is fully set.\u003c\/li\u003e\n\u003cli\u003eReapply as needed to refresh the look or extend wear time.\u003c\/li\u003e\n\u003c\/ul\u003e \u003ch2\u003eWhy You Should Choose W7 Lip Legend Matte Top Coat\u003c\/h2\u003e\n\u003cp\u003eThis top coat is specifically formulated to pair with a wide range of lip products, turning any color into a durable, smudge-resistant matte finish without sacrificing comfort. It’s ideal for anyone who wears lipstick, lip tint, or gloss and wants a professional-looking, long-lasting result without frequent touch-ups. The clear formula ensures your shade remains true, while the matte film provides a polished, chic appearance suitable for everyday wear or special occasions.\u003c\/p\u003e \u003ch2\u003eWho It's For\u003c\/h2\u003e\n\u003cp\u003ePerfect for gloss lovers who want a matte edge, liquid lipstick fans seeking extra longevity, and anyone aiming for crisper lip lines and reduced color transfer. It’s also great for those who need a reliable finishing step to keep lip colors intact through meals, beverages, and busy days.\u003c\/p\u003e \u003ch2\u003eTips for Best Results\u003c\/h2\u003e\n\u003cp\u003eAlways start with a clean, dry base. If you’re wearing a highly pigmented color, allow it to set for a moment before applying the top coat to maximize longevity. For extremely long wear, pair with a lip liner underneath to further define edges before applying the top coat.\u003c\/p\u003e \u003ch2\u003eClosing Message\u003c\/h2\u003e\n\u003cp\u003eW7 Lip Legend Matte Top Coat is your go-to finishing touch for flawless, long-lasting lip looks. Its transparent, weightless formula enhances color longevity, minimizes transfer, and delivers a sophisticated matte finish that stays true to your shade. Choose it for versatile compatibility, comfortable wear, and a professional-grade seal that elevates any lip routine.\u003c\/p\u003e \u003cul\u003e\n\u003cli\u003eClear, transfer-resistant matte top coat that preserves color\u003c\/li\u003e\n\u003cli\u003eWide compatibility with lip products for versatile looks\u003c\/li\u003e\n\u003cli\u003eLightweight, comfortable formula with a smooth finish\u003c\/li\u003e\n\u003cli\u003eEasy, quick-step application for on-the-go touch-ups\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e","brand":"W7","offers":[{"title":"Default Title","offer_id":56378090029387,"sku":"W7A142976","price":7.95,"currency_code":"GBP","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0854\/6392\/5067\/files\/1769291938-73966100.jpg?v=1769303276","url":"https:\/\/www.directbeauty.co.uk\/products\/w7-lip-legend-matte-top-coat-w","provider":"Direct Beauty","version":"1.0","type":"link"}