{"product_id":"wel339078","title":"Wella Blonde Recharge Cool Blonde Shampoo 1L","description":"\u003cdiv\u003e\n\u003ch1\u003eWella Blonde Recharge Cool Blonde Shampoo 1L\u003c\/h1\u003e\n\u003cp\u003eA professional toning formula engineered to rapidly neutralize brassiness and restore icy, cool-blonde intensity in bleached, balayaged, and highlighted hair. Specially constructed with violet pigment infusions and ionone derivatives, this 1-litre concentrate delivers consistent color correction while effectively lifting mineral deposits and styling residue from hard water exposure. The lightweight aqueous base cleanses without compromising keratin bonds, supporting a reliable maintenance routine for chemically lightened strands between salon visits.\u003c\/p\u003e\n\u003ch2\u003eKey Features\u003c\/h2\u003e\n\u003cp\u003eProfessional-grade cooling action targets unwanted yellow and orange undertones activated by UV exposure and thermal styling tools. The standardized 1-litre volumetric capacity extends toning cycles, reducing cost-per-wash for frequent users. pH-optimized surfactant system respects cuticle alignment on vulnerable lightened fibers. Color-stabilizing matrix safeguards deposited cool pigments against premature oxidation. Formulated for continuous use across platinum, ash, silver, and pastelly blonde shades.\u003c\/p\u003e\n\u003ch2\u003eHow to Use\u003c\/h2\u003e\n\u003cul\u003e\n\u003cli\u003eApply approximately a quarter-sized portion to thoroughly wet hair, focusing application along mid-lengths and previously lightened sections.\u003c\/li\u003e\n\u003cbr\u003e\u003cbr\u003e\n\u003cli\u003eDistribute evenly using gentle circular motions until a rich, translucent lather coats the entire hair shaft and scalp area.\u003c\/li\u003e\n\u003cbr\u003e\u003cbr\u003e\n\u003cli\u003eAllow the mixture to remain undisturbed for three to five minutes so violet complexes can interact directly with underlying warmth.\u003c\/li\u003e\n\u003cbr\u003e\u003cbr\u003e\n\u003cli\u003eRinse completely with lukewarm water and follow immediately with a moisture-sealing conditioner to lock in cuticle smoothness.\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch2\u003eWhy You Should Choose\u003c\/h2\u003e\n\u003cp\u003eSelect this specific concentration when predictable tonal accuracy and extended usage matter more than trial formulations. The regulated pigment-to-surfactant ratio ensures measurable results across repeated applications, giving you precise control over cool blonde intensity. Salon professionals consistently recommend this volume for clients navigating transitional phases between coloring sessions, as it reliably bridges the gap between fresh highlights and natural root regrowth.\u003c\/p\u003e\n\u003ch2\u003eClosing Message \u0026amp; Key Selling Points\u003c\/h2\u003e\n\u003cp\u003eSecure lasting cool-blonde vibrancy with a professionally verified formula designed for disciplined upkeep and consistent tonal delivery.\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003eRapid brass neutralization specifically calibrated for platinum, ash, and cool-toned blonde textures\u003c\/li\u003e\n\u003cbr\u003e\u003cbr\u003e\n\u003cli\u003ePV Violet+ deposition system builds gradual cool intensity without heavy residue or dulling buildup\u003c\/li\u003e\n\u003cbr\u003e\u003cbr\u003e\n\u003cli\u003eEconomical 1-Litre capacity supports structured weekly maintenance regimens without constant replenishment\u003c\/li\u003e\n\u003cbr\u003e\u003cbr\u003e\n\u003cli\u003eTensile-supporting ingredients preserve elasticity and resistance in heavily processed lightened hair\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e","brand":"Wella Professionals","offers":[{"title":"Default Title","offer_id":58367582208331,"sku":"WEL339078","price":28.5,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0854\/6392\/5067\/files\/blob__99237.1766161872.jpg?v=1788636824","url":"https:\/\/www.directbeauty.co.uk\/products\/wel339078","provider":"Direct Beauty","version":"1.0","type":"link"}