{"product_id":"wel339283","title":"Wella Invigo Colour Brilliance Vibrant Colour Shampoo 1000ml","description":"\u003cdiv\u003e\n\u003ch1\u003eWella Professionals INVIGO Brilliance Colour Protection Shampoo 1000ml\u003c\/h1\u003e \u003cp\u003eTargeting coarse, color-treated strands that demand serious pigment retention, this 1000 ml professional-grade cleanser delivers an antioxidant shield formula engineered to lock in vibrancy from the first wash. Formulated specifically for thicker hair textures, it employs precise pH optimization alongside Brilliance-BLEND™ copper encapsulating molecules to immediately neutralize environmental stressors while washing away residue without stripping natural oils or compromising the cuticle matrix.\u003c\/p\u003e \u003ch2\u003eKey Features\u003c\/h2\u003e \u003cul\u003e\n\u003cli\u003eBrilliance-BLEND™ technology integrates copper micro-encapsules that bond directly to the hair shaft, actively preventing premature fading caused by UV exposure, pollution, and heat styling.\u003c\/li\u003e\n\u003cli\u003eHistidine paired with Vitamin E works synergistically to control post-coloration oxidation, preserving both the depth of your dye job and the structural integrity of coarse hair fibers.\u003c\/li\u003e\n\u003cli\u003eLime Caviar extract delivers a concentrated dose of botanical vitamins and anti-oxidants directly to the scalp and strand interface, enhancing natural shine while maintaining internal moisture balance.\u003c\/li\u003e\n\u003cli\u003epH-optimized liquid base ensures safe daily cleansing for chemically treated hair, eliminating hard-water mineral buildup that typically dulls vibrant tones over successive washes.\u003c\/li\u003e\n\u003c\/ul\u003e \u003ch2\u003eHow to Use\u003c\/h2\u003e \u003cul\u003e\n\u003cli\u003eThoroughly saturate damp hair with lukewarm water before pouring a measure of the 1000 ml shampoo directly onto the scalp and upper mid-lengths.\u003c\/li\u003e\n\u003cbr\u003e\u003cbr\u003e\n\u003cli\u003eGently work the formula into a rich, uniform lather, allowing the antioxidant shield chemistry to interact with copper molecules while physically lifting away sebum, styling product accumulation, and chlorine deposits.\u003c\/li\u003e\n\u003cbr\u003e\u003cbr\u003e\n\u003cli\u003eRinse completely using cool water to rapidly close the hair cuticle layers, maximizing light reflection and sealing the enhanced color matrix for extended wear between salon visits.\u003c\/li\u003e\n\u003c\/ul\u003e \u003ch2\u003eWhy You Should Choose\u003c\/h2\u003e \u003cp\u003eHome salon routines frequently compromise delicate color deposits with harsh alkaline surfactants, especially when managing thick hair that requires longer processing times and heavier hydration. This INVIGO Brilliance variant replaces those compromises with a clinically structured blend of amino acids and botanical antioxidants that specifically targets the oxidative degradation pathways color treatment suffers from. Rather than relying on superficial silicones that temporarily coat the strand and attract dirt, the formula penetrates the cortex to stabilize pigment molecules, making it the definitive choice for professionals and consumers dedicated to long-term chromatic fidelity, reduced touch-up frequency, and sustained elasticity.\u003c\/p\u003e \u003ch2\u003eClosing Message\u003c\/h2\u003e \u003cp\u003eMaintain studio-quality results between appointments with a cleaner formulated explicitly for chemical resilience and coarse-texture compatibility. Select this 1-liter formulation for consistent professional performance, superior oxidation control, and sustained luminosity that transforms routine washing into a targeted color preservation treatment.\u003c\/p\u003e\n\u003c\/div\u003e","brand":"Wella Professionals","offers":[{"title":"Default Title","offer_id":58367583617355,"sku":"WEL339283","price":28.95,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0854\/6392\/5067\/files\/wella-invigo-brilliance-shampoo-for-fine-hair-1l-wella.jpg?v=1788636881","url":"https:\/\/www.directbeauty.co.uk\/products\/wel339283","provider":"Direct Beauty","version":"1.0","type":"link"}