{"product_id":"wel339290","title":"Wella Colour Brilliance Shampoo Coarse 1L","description":"\u003cdiv\u003e\n\u003ch1\u003eWella Colour Brilliance Shampoo Coarse 1L\u003c\/h1\u003e\n\u003ch2\u003eDetailed Description\u003c\/h2\u003e\n\u003cp\u003eEngineered specifically for dense, resistant hair textures that demand intensive pigment retention, this 1-liter professional shampoo delivers balanced cleansing without accelerating artificial colour fade. The surfactant architecture removes sebum, styling residue, and environmental pollutants while preserving recently deposited dyes, toners, and gloss treatments. Unlike standard shampoos that strip coarse strands, this formula integrates targeted conditioning polymers that slide down thick hair shafts to improve slip, reduce daily friction damage, and maintain structural integrity between salon visits.\u003c\/p\u003e\n\u003ch2\u003eDetailed Key Features\u003c\/h2\u003e\n\u003cul\u003e\n\u003cli\u003eTailored viscosity and cleansing strength calibrated for thick, tightly packed hair follicles that resist uniform product distribution\u003cbr\u003e\u003cbr\u003e\n\u003c\/li\u003e\n\u003cli\u003eSulfate-free, colour-protecting base that shields oxidised dye molecules from rapid wash-out and UV degradation\u003cbr\u003e\u003cbr\u003e\n\u003c\/li\u003e\n\u003cli\u003epH-optimized profile that flattens raised cuticles to boost light refraction and prevent dullness in treated coarse zones\u003cbr\u003e\u003cbr\u003e\n\u003c\/li\u003e\n\u003cli\u003eProfessional 1-liter economy format built for consistent dosing, reduced packaging waste, and extended colour maintenance cycles\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch2\u003eHow to Use\u003c\/h2\u003e\n\u003cul\u003e\n\u003cli\u003eMeasure approximately twenty millilitres and apply directly to the crown and parietal regions where oil concentration remains highest\u003cbr\u003e\u003cbr\u003e\n\u003c\/li\u003e\n\u003cli\u003eWork lukewarm water through the scalp using circular fingertip pressure until the mixture develops a uniform foam network\u003cbr\u003e\u003cbr\u003e\n\u003c\/li\u003e\n\u003cli\u003eAllow residual lather to rest on the lengths for thirty seconds so clarifying agents can dissolve mineral salts and styling build-up\u003cbr\u003e\u003cbr\u003e\n\u003c\/li\u003e\n\u003cli\u003eRinse thoroughly with cool water to contract the outer hair shell and secure existing colour saturation\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch2\u003eWhy You Should Choose\u003c\/h2\u003e\n\u003cp\u003eThis variant resolves the common compromise between deep cleansing and colour longevity in thick hair types. The concentrated professional dosage ensures complete strand coverage during standard wash sessions, delivering predictable vibrancy retention and measurable improvement in manual comb-through resistance. It replaces multiple maintenance products with a single, scientifically aligned step that safeguards salon investment and accelerates post-treatment recovery timelines.\u003c\/p\u003e\n\u003cp\u003eSelect sustained colour radiance, structurally intelligent cleansing, and salon-economical proportions. This shampoo adapts to the physical demands of coarse hair while protecting artificial pigment layers, guaranteeing professional-level results long after leaving the chair.\u003c\/p\u003e\n\u003c\/div\u003e","brand":"Wella Professionals","offers":[{"title":"Default Title","offer_id":58367582601547,"sku":"WEL339290","price":24.95,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0854\/6392\/5067\/files\/35113_91ea31fc-67f4-4918-8f5f-1a8842f17398.jpg?v=1788636839","url":"https:\/\/www.directbeauty.co.uk\/products\/wel339290","provider":"Direct Beauty","version":"1.0","type":"link"}