{"product_id":"wel587622","title":"Wella Professionals EIMI Perfect Setting Blow Dry Lotion 150ml","description":"\u003cdiv\u003e\n\u003ch1\u003eWella Professionals EIMI Perfect Setting Blow Dry Lotion 150ml\u003c\/h1\u003e\n\u003ch2\u003eDetailed Description\u003c\/h2\u003e\n\u003cp\u003eA professional-grade styling medium engineered specifically for blow-drying, the Wella Professionals EIMI Perfect Setting Blow Dry Lotion delivers simultaneous heat protection and structural enhancement. Formulated with a lightweight, breathable texture, this liquid mist coats each strand without heaviness, making it compatible with fine, thick, straight, or textured hair. The core architecture combines fast-evaporating solvents for quick drying, VP\/VA copolymer for flexible retention, and panthenol for deep conditioning. As you apply hot air, the active matrix seals the cuticle to minimize frizz, boost gloss, and restore lost elasticity. The result is a salon-quality finish that maintains natural movement while delivering sustained lift at the roots and a refined silhouette through the lengths.\u003c\/p\u003e\n\u003ch2\u003eKey Features\u003c\/h2\u003e\n\u003cp\u003eThis blow-dry preparation stands apart by functioning as both a protective thermal barrier and a volumizing prep base. It provides a reliable hold level 2 foundation, ensuring hairstyles stay intact throughout daily wear without crystallizing or feeling tacky. The aqueous formula integrates smoothly into varying hair porosities, allowing hot air tools to work more efficiently while locking in moisture. Its non-greasy application prevents residue buildup on scalps or brushes, and the concentrated 150ml bottle ensures measured dispensing for consistent results across multiple applications.\u003c\/p\u003e\n\u003ch2\u003eHow to Use\u003c\/h2\u003e\n\u003cul\u003e\n\u003cli\u003eShake the bottle vigorously for five seconds to fully disperse the active polymers and conditioning agents.\u003c\/li\u003e\n\u003cbr\u003e\n\u003cbr\u003e\n\u003cli\u003eApply to towel-dried, clean hair by dispensing three to four pumps and distributing the liquid evenly from mid-lengths to ends before working toward the scalp.\u003c\/li\u003e\n\u003cbr\u003e\n\u003cbr\u003e\n\u003cli\u003eComb through with a wide-tooth comb to guarantee uniform saturation and eliminate concentrated pockets of product.\u003c\/li\u003e\n\u003cbr\u003e\n\u003cbr\u003e\n\u003cli\u003eTension sections with a round brush, directing warm airflow downward along the cuticle layers to activate the heat shield and maximize root lift.\u003c\/li\u003e\n\u003cbr\u003e\n\u003cbr\u003e\n\u003cli\u003eFinish styling as desired; lightly refashion or extend hold the next day by misting sparingly over dry finished sections and smoothing with fingers.\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch2\u003eWhy You Should Choose\u003c\/h2\u003e\n\u003cp\u003eProfessional stylists rely on this formulation because it bridges the gap between basic heat defense and advanced structural reinforcement. Unlike heavy mousses or sticky pre-sprays, this lotion evaporates quickly enough to prevent drag during drying, yet leaves behind enough polymer memory to resist humidity shifts. The inclusion of panthenol actively improves strand tensile strength, reducing breakage from repeated thermal exposure. Whether managing unruly waves, flattening flat hair types, or preparing for client appointments, this 150ml volume delivers predictable, repeatable performance without compromising hair health or natural softness.\u003c\/p\u003e\n\u003cp\u003eSelect the EIMI Perfect Setting Blow Dry Lotion when you demand salon-caliber volume, reliable thermal protection, and a flexible hold that moves with your hair rather than stiffening against it. Engineered for every hair type and trusted by industry professionals, this 150ml essential streamlines your blowout routine while safeguarding strands against daily heat stress. Elevate your styling results with a lightweight, long-lasting formula designed to deliver body, shine, and enduring structure from wash day onward.\u003c\/p\u003e\n\u003c\/div\u003e","brand":"Wella Professionals","offers":[{"title":"Default Title","offer_id":58367585091915,"sku":"WEL587622","price":16.5,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0854\/6392\/5067\/files\/wella-professional-eimi-perfect-setting-150ml-11803-p.jpg?v=1788636924","url":"https:\/\/www.directbeauty.co.uk\/products\/wel587622","provider":"Direct Beauty","version":"1.0","type":"link"}