{"product_id":"ysl-tatouage-couture-liquid-lipstick-6ml-4-purple-identity","title":"Ysl Tatouage Couture Liquid Lipstick 6ml - 4 Purple Identity","description":"\u003cdiv\u003e\n\u003ch1\u003eYSL Tatouage Couture Liquid Lipstick 6ml – Shade 4 Purple Identity\u003c\/h1\u003e \u003cp\u003eDiscover a couture-level lip color with YSL Tatouage Couture Liquid Lipstick in shade 4 Purple Identity. This 6 ml tube delivers a bold, true-purple matte that glides on with featherweight comfort and dries to a velvety, transfer-resistant finish. Designed for lasting impact from day to night, it pairs the high-impact color you crave with a sophisticated, luxury-lip experience that YSL is known for.\u003c\/p\u003e \u003ch2\u003eKey features\u003c\/h2\u003e \u003cul\u003e\n\u003cli style=\"margin-bottom:20px;\"\u003e\n\u003cb\u003eBold, pigmented purple colour:\u003c\/b\u003e A rich purple hue with cool undertones that reads glam-forward on multiple skin tones, ideal for statement looks or toning down with neutrals for more everyday wear.\u003c\/li\u003e \u003cli style=\"margin-bottom:20px;\"\u003e\n\u003cb\u003eLong-wearing, transfer-resistant finish:\u003c\/b\u003e A matte, comfortable lipstick that stays put through meals and conversations without frequent reapplication.\u003c\/li\u003e \u003cli style=\"margin-bottom:20px;\"\u003e\n\u003cb\u003eWeightless, velvety comfort:\u003c\/b\u003e A gel-like texture that dries down to a soft matte without emphasizing dry patches, giving a smooth, skin-friendly feel all day.\u003c\/li\u003e \u003cli style=\"margin-bottom:20px;\"\u003e\n\u003cb\u003ePrecision applicator for crisp edges:\u003c\/b\u003e The wand is designed to deliver clean, even coverage with minimal effort, reducing feathering for a defined lip line.\u003c\/li\u003e \u003cli style=\"margin-bottom:20px;\"\u003e\n\u003cb\u003eLuxurious packaging and size:\u003c\/b\u003e A sleek 6 ml tube that travels easily, with YSL’s signature premium aesthetics for a luxe beauty routine on the go.\u003c\/li\u003e \u003cli style=\"margin-bottom:20px;\"\u003e\n\u003cb\u003eNourishing elements in the formula:\u003c\/b\u003e Lightweight conditioning components help maintain lip comfort, so color feels smooth rather than chalky as it sets.\u003c\/li\u003e\n\u003c\/ul\u003e \u003ch2\u003eHow to use\u003c\/h2\u003e \u003cul\u003e\n\u003cli style=\"margin-bottom:20px;\"\u003ePrep lips: Exfoliate gently and apply a thin layer of lip balm. Let it absorb for a few minutes to create a smooth canvas.\u003c\/li\u003e\n\u003cli style=\"margin-bottom:20px;\"\u003eApply the lipstick: Use the precise wand to coat the lips starting at the center and moving outward for even coverage.\u003c\/li\u003e\n\u003cli style=\"margin-bottom:20px;\"\u003eBuild for intensity: For a deeper purple, apply a second light coat once the first layer has set slightly.\u003c\/li\u003e\n\u003cli style=\"margin-bottom:20px;\"\u003eDefine edges: Clean up any mistakes with a lip brush or cotton swab for a sharp, couture finish.\u003c\/li\u003e\n\u003cli style=\"margin-bottom:20px;\"\u003eSet and finish: Allow 30–60 seconds for the formula to set fully; avoid oil-based foods immediately after application to maximize wear time.\u003c\/li\u003e\n\u003cli style=\"margin-bottom:20px;\"\u003eRemoval: Use a gentle oil-based makeup remover or balm to lift color without tugging at the lips.\u003c\/li\u003e\n\u003c\/ul\u003e \u003ch2\u003eWhy you should choose YSL Tatouage Couture Lipstick\u003c\/h2\u003e \u003cp\u003eThe Purple Identity shade is a season-spanning purple that flatters cool undertones while bringing a touch of drama to warmer complexions. This lipstick is built for real life, blending high-impact color with a seamless matte finish that doesn’t crumble or transfer excessively. Its comfortable, lightweight feel makes it feel like a Luxe lip stain rather than a heavy layer of color. The precise applicator makes it easy to achieve a couture edge, whether you’re crafting a bold evening look or balancing a bold lip with a soft, neutral eye.\u003c\/p\u003e \u003cp\u003eBeyond color, the Tatouage Couture formula focuses on wearability and convenience—no fumbling with complex layering or constant touch-ups. It’s ideal for makeup enthusiasts who want a single, reliable purple shade that transitions from day to night, from professional settings to after-work events, all while looking polished and effortless. This is a standout choice for anyone who values a premium, long-wearing matte lipstick with a statement color.\u003c\/p\u003e \u003ch2\u003eClosing\u003c\/h2\u003e \u003cp\u003e\u003cb\u003eKey selling points:\u003c\/b\u003e couture-quality matte color in a travel-friendly 6 ml bottle; shade 4 Purple Identity delivers bold, cool-toned purple that pairs with a range of makeup looks; long-wear, transfer-resistant formula with a lightweight, comfortable feel; precise applicator for clean edges and effortless application.\u003c\/p\u003e\n\u003c\/div\u003e","brand":"Yves Saint Laurent","offers":[{"title":"Default Title","offer_id":50712404132171,"sku":"S10021154","price":16.75,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0854\/6392\/5067\/files\/1618895670-94148800.jpg?v=1760746794","url":"https:\/\/www.directbeauty.co.uk\/products\/ysl-tatouage-couture-liquid-lipstick-6ml-4-purple-identity","provider":"Direct Beauty","version":"1.0","type":"link"}