Aveda Blonde Revival Purple Toning Shampoo – 200 ml
Refresh and tone blonde hair with Aveda’s Blonde Revival Purple Toning Shampoo. This violet-toned cleansing formula deposits gentle pigment to neutralize brassiness, giving lighter blondes and highlight-ramps a cooler, more polished appearance. The sulfate-cleanser-free formula respects hair and scalp, helping to preserve color and moisture while delivering salon-grade toning at home.
Key Features
- Purple toning pigments deposit to neutralize yellow brassiness, revealing cooler, salon-bright blonde tones.
- Sulfate-cleanser-free formula cleanses without stripping moisture or color, ideal for color-treated hair.
- Plant-based nourishment with oils such as passion fruit seed oil and acai fruit oil to help maintain moisture and shine.
- Silicone-free and vegan-friendly formulation, aligned with a natural, plant-powered hair care routine.
- Generous 200 ml bottle designed for regular home use and convenient toning maintenance.
- Contains Fragrance (Parfum) as part of a light, botanical aroma experienced during washing.
How to Use
- Wet hair thoroughly and apply a generous amount of shampoo to scalp and lengths, then work into a light lather.
- For toning, leave on for 1–3 minutes to allow violet pigments to deposit; adjust time for desired level of brassiness neutralization.
- Rinse thoroughly and follow with Blonde Revival Conditioner or your preferred conditioner to lock in moisture and tone.
- Use 1–2 times per week, or as needed to maintain cooler blonde tones; avoid overuse to prevent over-toning or dryness.
- Rotate with other Aveda shampoos to maintain healthy hair balance and prevent color buildup if your hair is very light or porous.
- Patches test if you have sensitive skin or fragrance sensitivities; discontinue use if irritation occurs.
Why You Should Choose Aveda Blonde Revival Purple Toning Shampoo
- Tailored for blondes: specifically formulated to neutralize brassiness while cleansing, leaving a cooler, more luminous blonde.
- Gentle, color-conscious cleansing: sulfate-free and silicone-free formula preserves color and moisture, reducing dryness after washing.
- Plant-powered nourishment: enriched with natural oils to help hydrate and add shine without weighing hair down.
- Vegan-friendly and cruelty-free: aligns with a plant-forward beauty routine that respects animals and the environment.
- Signature, botanical scent: a light fragrance enhances the shower experience without overpowering, matching the brand’s natural aroma ethos.
Experience salon-grade toning at home with a formula crafted for blondes who demand precise cool tones, healthy shine, and a responsible, plant-forward routine. Key selling points: targeted brassiness neutralization, gentle cleansing that respects color-treated hair, and a natural, plant-powered approach that fits everyday beauty rituals.
