Bourjois Rouge Edition Velvet Lipstick - 18 IT'S REDDING MEN
Meet Bourjois Rouge Edition Velvet in shade 18 It’s Redding Men — a bold liquid lipstick that delivers all‑day impact with a modern velvet-matte finish. The formula glides on smoothly using the soft flocked applicator, then dries down to a vibrant red that stays comfortable on the lips without the heavy, drying feel of traditional mattes. This shade is designed to flatter a wide range of skin tones, giving you a bright, confident red that works from day to night.
Key features
- Velvety matte finish that dries to a soft, plush look without chalky texture.
- Long-wearing color with strong pigment payoff; some sources describe up to 24 hours of wear under typical conditions.
- Lightweight, comfortable feel on lips — you’ll forget you’re wearing lipstick as the day goes on.
- Soft flocked applicator for precise, controlled application and smooth layering.
- Bright true red shade (18 It’s Redding Men) that delivers high-impact color with a modern, fashion‑forward vibe.
Fragrance notes
Fragrance notes: the lipstick carries a light, lipstick scent that is typically very subtle and unobtrusive. Some wearers report a scent reminiscent of pencil or paint in certain batches, but this varies by individual and batch. If you’re sensitive to fragrance, test a small amount first to confirm your comfort level.
Fragrance and texture insights
The texture is designed to feel like a second skin once set, offering a comfortable matte that doesn’t feel heavy or overly dry. The color payoff is rich, and layering a second coat after the first has dried can intensify the shade for deeper drama.
How to use
- Prep lips with a gentle scrub or a soft moisturizer to create a smooth surface for even color payoff.
- Apply a thin, even first layer from the center of the lips outward for uniform coverage.
- Allow the formula to dry fully to achieve the velvet-matte finish. If you want more intensity, apply a second coat once the first layer is dry.
- For touch-ups or edge definition, use the precise applicator to redefine the lip line without overloading the surface.
- To remove, use an oil-based makeup remover or a dedicated lip remover to lift the pigment gently.
Why choose Bourjois Rouge Edition Velvet 18 It’s Redding Men
This shade blends iconic Bourjois velvet-matte aesthetics with a modern red that’s instantly eye-catching. The formula provides intense color payoff in a weightless, comfortable layer that lasts through daily activities, meals, and beverages, making it a reliable option for busy days or evening events. Its soft applicator makes precise application quick and easy, so you can switch from a subtle lip to a bold statement in minutes without a heavy makeup routine. While some wearers notice a light scent that varies, the overall experience centers on durable color, a flattering finish, and everyday wearability.
Closing note — key selling points
Why it’s a smart pick: bold red color with a velvety matte finish that stays comfortable all day, lightweight formula, easy re-application for intensity, and a precision applicator that makes every curve of your smile pop. Ideal for day‑to‑night looks, it pairs beautifully with minimal eye makeup or a strong smoky eye, giving you versatility without changing products. The shade 18 It’s Redding Men is a statement red that remains wearable across many occasions, from work presentations to after‑hours events.
