Bourjois Rouge Edition Velvet Liquid Lipstick - 37 Ultra Violette
Step into bold, fashion-forward color with Bourjois Rouge Edition Velvet Liquid Lipstick in shade 37 Ultra Violette. This high-pigment liquid lipstick glides on in one lush swipe, delivering a rich plum‑violet that dries to a seamless velvet matte finish. The lightweight formula feels comfortable from morning meetings to evening moments, and the luxe packaging houses a shade that instantly elevates any makeup look—from minimalist to show-stopping.
Detailed description
Ultra Violette is a statement shade designed to flatter cool and olive undertones alike, instantly pulling your makeup from day to night. The texture blends the ease of a liquid lipstick with the sophistication of a true velvet matte, creating a smooth, non-tacky surface that adheres to lips without drying them out. The transparent-tinted bottle showcases the deep, jewel-toned hue and the embossed Bourjois logo on the side adds a premium touch. When worn, the color reads as a deep plum with subtle violet undertones, making it a versatile option for both subtle definition and dramatic, editorial looks.
Key features
- Highly pigmented formula delivers full color in a single stroke.
- Velvet matte finish that feels lightweight and comfortable all day.
- Soft mousse-like texture for even, glide-on application with minimal effort.
- Precise doe-foot applicator for clean line definition and easy layering.
- Long-wearing performance that resists feathering through meals and conversations.
- Layerable color to increase intensity without cracking or caking.
- Conditioning touch with a gentle, non-drying feel on lips.
- Chic, travel-friendly packaging with embossed branding for a premium look.
Fragrance notes
Fragrance profile: a delicate, unobtrusive scent that combines a soft vanilla sweetness with creamy berry undertones. The aroma is light enough not to interfere with wear time, yet noticeable enough to feel luxurious as the color sets. Expect faint hints of blackcurrant and violet that fade once the lipstick fully dries, leaving the pigment to take center stage.
How to use
- Prepare lips with gentle exfoliation and a hydrating lip balm to create a smooth canvas.
- Outline or fill with a lip liner to define the edges and extend wear.
- Apply Rouge Edition Velvet starting at the center of the upper lip and blend outward toward the corners; repeat on the lower lip for deeper color.
- Allow about a minute for the formula to dry to a velvety matte finish; avoid pressing lips together during drying to prevent transfer.
- For a more intense look, layer a second thin coat once the first coat is dry, ensuring even coverage.
- If needed, blot lightly with a tissue to reduce excess product and enhance longevity.
Why you should choose
- Distinctive shade: Ultra Violette is a bold violet-plum that makes a confident statement and complements both neutral and dramatic eye looks.
- Versatile finish: Velvet matte color that stays put without feeling heavy or cakey, ideal for long days and nights out.
- Precision and control: The applicator offers clean edges and easy layering for customized intensity.
- All-day wear without compromises: Strong color payoff with reliable transfer resistance for busy schedules.
- Premium experience: Luxurious packaging and a color that reads sophisticated while remaining approachable for everyday use.
Closing: Elevate your makeup routine with a shade that commands attention while remaining wearable across different occasions. Ultra Violette pairs beautifully with bronze or nude eye looks and provides a confident contrast to your overall makeup. Key selling points: highly pigmented velvet matte, comfortable wear, buildable intensity, precise application, and a striking shade that easily transitions from day to night.
