Fenty Beauty Pro Filter Soft Matte Longwear Foundation 32ml - 310 Medium
Experience a complexion that looks like your skin but better with Fenty Beauty Pro Filter Soft Matte Longwear Foundation in shade 310 Medium. This lightweight, oil-controlling formula stays fresh from morning to night, resisting sweat and humidity while delivering a soft-matte, skin-like finish. It is buildable for customizable coverage and designed to adapt to different climates and skin types, so you can trust it to maintain a natural look across environments.
Key features
- Longwear soft matte finish that stays fresh from morning to evening
- Resistant to sweat and humidity for reliable wear in hot or active conditions
- Buildable coverage—from naturally sheer to fuller coverage—without looking heavy
- Oil-control properties to minimize shine and keep complexion balanced
- Non-comedogenic formula designed to sit smoothly on the skin without clogging pores
- Extensive shade range (50 shades) to help more people find their perfect match, including 310 Medium
- Blends into skin for a seamless, skin-like base that looks like real skin, not makeup
- Designed to adapt to different climates, maintaining the finish you expect in varying environments
Why you should choose this foundation
If you want a foundation that respects your skin’s texture while delivering a flawless, natural look, the Pro Filter Soft Matte Longwear Foundation is a standout choice. It pairs well with Fenty Skin hydrators and primers to activate pigment and optimize wear. The expansive shade range ensures a true match for diverse undertones, and the formula’s climate adaptability means you won’t have to recalibrate your routine when seasons or temperatures change. For those who value a refined matte finish that doesn’t look flat or powdery, this foundation provides a breathable, pore-minimizing appearance that lasts all day without caking or sliding.
How to use
- Prepare your skin with Fenty Skin Hydra Vizor SPF 30 moisturizer and Pro Filtr Instant Retouch Primer for a smooth base.
- Mix well to activate the color pigments before applying.
- For full coverage: pump 1–2 times on the back of the hand; dab the product in the center of the face with a Full-Bodied 110 foundation brush and blend outward.
- For medium coverage: pump 1 time on the back of the hand; press the product with a damp Precision 100 makeup sponge on desired areas and blend outward.
- For maximum pore coverage: press the foundation into the skin with the Full-Bodied 110 brush, then repeat to build the effect.
Who it’s ideal for
Ideal for anyone seeking a long-wearing, shine-free finish that still looks like skin, particularly those with oily or combination skin types or active lifestyles in warm settings. The 310 Medium shade suits medium skin tones with balanced undertones and pairs well with a broad shade range to ensure a natural match across lighting conditions.
Closing note: key selling points
Long-lasting, skin-like matte finish that adapts to climate and activity, with superior oil control and sweat resistance. Wide shade range for inclusive matching, plus a buildable formula that goes from sheer to full coverage without looking heavy. When paired with the recommended prep and tools, you can achieve a flawless base that stays true from morning meetings to evening moments. Choose this foundation for dependable wear, a natural finish, and the confidence of a shade that truly blends with your skin.
