Rimmel Lasting Finish Foundation with Serum 25H — Ivory 100

Discover a foundation that works as hard as you do. The Rimmel Lasting Finish Foundation with Serum delivers long-lasting, natural-looking coverage while infusing skin-loving serum benefits. The Ivory 100 shade is crafted for fair skin tones with neutral undertones, helping to even out color and blur minor imperfections for a smoothly unified complexion that wears comfortably from morning to night.

Key features

• Serum-infused formula that combines makeup performance with skincare-like benefits for a healthier-looking complexion.

• Up to 25 hours of wear to help maintain an even tone and reduce the need for touch-ups throughout the day.

• Buildable medium coverage that blends seamlessly into the skin for a natural, skin-like finish without a heavy or cakey feel.

• Lightweight, breathable texture that glides on smoothly and stays comfortable as the day progresses.

• Ivory shade 100 designed for fair complexions with neutral undertones, providing a balanced match for many light-to-fair skin tones.

Why choose this foundation

This foundation stands out by pairing long-wear performance with a serum-powered formula that supports a hydrated, even-looking complexion. It minimizes the appearance of redness and uneven texture while allowing your natural skin to show through for a believable, everyday finish. The Ivory 100 shade offers a precise fit for fair skin tones, helping you achieve a consistent look from morning meetings to evening plans.

How to use

• Prep skin with a lightweight moisturizer to create a smooth base for even application.

• Dispense a small amount of product onto the back of your hand or a makeup tool of choice.

• Dot the foundation onto the center of the face (cheeks, nose, chin) and blend outward for an even, natural finish.

• Build coverage gradually in areas that need more color correction or evening out skin tone.

• If you prefer extra longevity, set with a light dusting of translucent powder, focusing on the T-zone.

Who it's ideal for

Ideal for those seeking long-wearing foundation with a skincare-forward approach, and for anyone wanting a natural-looking, skin-like finish that holds up through daily activities. The Ivory 100 shade is a fit for fair skin tones with neutral undertones who want a versatile base that complements a wide range of looks—from casual to office-ready.

Closing thoughts: Rimmel’s Lasting Finish Foundation with Serum delivers reliable, long-lasting coverage without sacrificing comfort or a natural appearance. Key selling points: up to 25 hours of wear, serum-inspired hydration, buildable medium coverage, lightweight breathable feel, Ivory 100 shade for fair complexions, and a seamless, skin-like finish that enhances your natural beauty all day long.